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Advertising and Public Relations Management MSc

This postgraduate qualification is based on the latest theory and practice in the advertising and PR profession. With a strong practical element running through each subject area, this professionally accredited course will help equip you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. The course is also enhanced with the practitioner thought leadership of Rock Kitchen Harris, one of the East Midlands leading advertising and PR agencies.

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Overview

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Leading Advertising and PR agency, Rock Kitchen Harris, provide thought leadership on the postgraduate course, giving contextual advice and guidance on industry processes and future trends. This constant review of the academic curriculum provides students with market leading industry guidance, supported by academic expertise.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. 

Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.  

You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying, giving students a strong practitioner background for job applications and interviews.

Key features

  • This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
  • Guest lectures from senior staff members at leading agency Rock Kitchen Harris.
  • If you complete the elective Direct and Digital Marketing module, you will receive exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing.
  • Tailor the course to your career aspirations by choosing from a range of elective modules.
  • This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
  • Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.  

Scholarships

DMU offers a range of scholarships to support our students.

DMU Sport Scholarship
Find out more about the DMU Sport Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country-specific fee discounts for international students.

Visit our fees and funding page for more information.


Graduate Success and News

Jazmine, shares her experience studying Advertising and Public Relations Management MSc at DMU

More courses like this:

Marketing Management MSc
Strategic and Digital Marketing MSc

 

 

 

  • UK
  • EU/International

Programme code: N5P271

Duration: 12 months full-time (October start), or two years part-time (daytime teaching)

Start date: January 2022 (15 months full-time), September 2022

Fees and funding UK/EU:

2021/22 tuition fees for UK students: £7,700

2022/23 tuition fees for UK students: £8,950

Find out more about additional costs and optional extras associated with this course.

Programme code: N5P271

Duration: 12 months full-time (October start), or two years part-time (daytime teaching)

Start date: January 2022 (15 months full-time), September 2022

 

Fees and funding:

2021/22 tuition fees for EU and international students: £14,600

2022/23 tuition fees for EU and international students: £15,100

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. 
No previous experience in advertising, marketing or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Semester one

Core modules

Semester two

Core modules

Two elective modules are chosen from:

Semester three

  • Marketing Dissertation

OR

Note: All modules are subject to change in order to keep content current.

Teaching and assessment

Teaching is delivered through formal lectures, informal seminars, tutorials, workshops, discussions and e-learning packages. The course provides opportunities to work on live or near live projects enabling students to gain further real world experience.

Teaching contact hours

Full-time option

For the full time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Part-time option

For the part time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks.

Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Accreditations

 

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Chartered Institute of Marketing

This is one of a small number of marketing courses in the UK that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, an enhanced qualification that is sought after by employers.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree.  These additional professional qualifications make you more marketable by distinguishing you from other candidates and form another important step in your career development.

Rock Kitchen Harris

Rock Kitchen Harris (RKH), one of the leading full-service agencies in the East Midlands, UK, will be an industry trusted adviser to DMU to encourage contextual best-practice, diversity in the creative industry, and help more students find work. The collaboration is designed to reduce the disconnect between students and the advertising and PR industry. Leicester Castle Business School (DMU) provides advanced theoretical education on Advertising and PR Management, supported by a teaching team of academics, ex-industry practitioners, and active consultants. RKH will provide thought leadership on the current and future industry trends. 

“By sharing live briefs from clients RKH hopes that students will gain a valuable understanding of delivering concepts and ideas against deadlines to help bolster their portfolio and come to interviews prepared with more experience.”
– Jamie Mollart, Client Services and Strategy Director

 

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library services

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

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Graduate careers

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.

Recent graduates are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

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