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International Business and Marketing MSc

93% of our postgraduate students are in further education or full-time employment six months after completing their course (DLHE 2015/16)

Chat with us online at our Postgraduate Online Chat on Wednesday 28 October Book now

Overview

Reasons to study International Business and Marketing at DMU:

The International Business and Marketing MSc programme offers students an extensive range of optional modules allowing you to tailor the courser to your career aspirations. You may also benefit from guest lectures and opportunities through #DMUlocal and #DMUglobal.

  • Global business school
    The diverse nature of the staff and student cohort means you will experience and benefit from a truly international learning environment allowing you to identify new opportunities in a range of contexts
  • Apply theory in an international context
    By embracing two different business approaches, you will gain the ability to identify and exploit opportunities to launch and grow businesses in an international setting thereby enhancing your employability
  • Tailor your course depending on your interests
    This course offers a carefully selected relevant range of optional modules allowing you to tailor the course to your career aspirations, be that launching a small business or growing an established company

Scholarships

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).

DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.

More courses like this:

Business Management and Sports MSc
Business Management and the Creative Industries MSc 
International Business and Entrepreneurship MSc
International Business and Finance MSc
International Business and Human Resource Management MSc
International Business and Management MSc

 

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme code(s):
Sept: N1N571
Jan: N1N572

Duration: 12 months (September) or 15 Months (January)

Start date: January 2021
September 2021

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding UK/EU:

For 2020/21 tuition fees will be £7,500

For 2021/22 tuition fees will be £7,700

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Programme code(s):
Sept: N1N571
Jan: N1N572

Duration: 12 months (September) or 15 Months (January)

Start date: January 2021
September 2021

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding for international students:

For 2021/22 tuition fees will be £14,600

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

Applications from those without formal qualifications but with significant professional experience in business or marketing will be considered individually.

English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment

 

Course modules

Teaching and assessment

Teaching contact hours

 

Course modules

  • People Management and Organisation – provides you with the skills to conduct and critically analyse organisational development, including its consequences on human resources management (HRM). The relevant theoretical principles and models of change management, HRM and organisational behaviour will be considered and applied in a practical management context using case studies and real-life examples.
  • Critical Management in a Global Context – provides you with a critical understanding of management and organisations in a global context. The module will be informed by critical management and organisation studies.
  • Research Methods – introduces you to the basic elements of research methodology and the complete range of methods suitable for research in finance, accounting and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.
  • Managing Advertising and Communications - this module focuses on one particular area of the marketing mix.   This is most frequently referred to as the promotional mix. Advertising and marketing communications is the means by which organisations communicate with their publics and target audiences at product and corporate levels. It applies to all types of organisations - fast moving consumer goods, services, industrial and business-to-business, charity and other not-for-profit organisations.  The module also requires students to adopt an essentially practical stance in marketing communications problem solving and application.  Students are given the opportunity to play the role of marketing communications executives in determining, producing and defending the development of campaign plans in response to marketing communications problems and briefs.
  • International Marketing - the module is designed to develop knowledge and understanding of the international marketing environment and an appreciation of what is involved in the design of global marketing programmes and the management of the global marketing process.  Additionally it is designed to enable students to apply their knowledge through the analysis of case material, the oral and written presentation of a marketing report and to develop confidence in decision making and communication of ideas.
  • International Strategic Management, Markets and Resources

Plus two options from the following*:

Dissertation – You must undertake a dissertation, providing an invaluable opportunity to work in depth on an element international business and marketing of your choice. The dissertation topic is chosen in line with your interests and preferences.

Note: All modules are subject to change in order to keep content current.

*The running of certain modules will be subject to student demand.

Teaching and assessment

Teaching will be delivered through formal lectures, informal seminars, tutorials, workshops, discussions, and e-learning packages. You may also benefit from inspirational guest speakers, who will bring their own personal experiences and knowledge to your learning. 


Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams. In addition, a particular feature of the course will be to take part in a state-of-the-art, computer driven business simulation exercise, which will integrate many aspects of your learning and development.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square meters of extra space. The extension is designed to make your studies more comfortable, featuring classrooms, self-study spaces equipped with USB sockets to charge your phone or laptop, a large and airy student breakout space, a new Student Advice Centre and a balcony on the top floor overlooking our beautiful campus. 

Library services

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

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Graduate careers

Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.

DMU Open Evenings

These events are a great way for you to find out more about postgraduate study at DMU.  

See when our upcoming events are taking place. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

50% off selected PG courses
Open evenings
Online chats
Research at DMU
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50% off selected PG courses

If you’ve completed an undergraduate degree at DMU, then you can benefit from a tuition fee discount of up to 50 per cent on our postgraduate courses. The discount is available on selected full-time, part-time and distance learning postgraduate courses running across multiple start dates. 

The discount, based on academic achievement and merit, applies automatically to all DMU UK and EU students who are graduating this year or have graduated within the past two years and achieved a 2:1 (or equivalent) or above. Learn more here.

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Open Evenings

The best way to find out more about DMU is to attend one of our virtual postgraduate events. Get all the answers to your questions through an online chat with our student and staff advisers, or check out our postgraduate live stream schedule for programme specific talks, to find out how our courses can enhance your knowledge and benefit your career path.

These virtual events are a chance to learn more about our extensive careers and employability support, and find out about fees and funding opportunities, including our VC2020 scholarship which offers up to 50 per cent off PG study, and sports scholarships of up to £6,000. You can also take a tour of our beautiful campus and facilities from the comfort of home via our Virtual Open Day.

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Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

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Research at DMU

De Montfort University (DMU)’s growing reputation for research which benefits society has been confirmed with the publication of the REF 2014 results. Find out more.

 
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Events

At DMU there is always something to do or see, check out our events for yourself.

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News

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Discover DMU

Take a look around DMU by exploring our Virtual Open Day.