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Marketing Management MSc

From analysing trends and developing marketing strategies through to advertising and social media, this programme is the opportunity to break into a creative and fast-paced career that opens up opportunities across a diverse range of industries.

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Overview

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

If you have previous marketing qualifications or experience, an ideal choice for you would be our  Strategic and Digital Marketing MSc course.  

Key features

  • Work towards achieving the Chartered Institute of Marketing Postgraduate Diploma in Professional Marketing. While you are studying for your qualification, you will have the opportunity to work towards achieving this enhanced qualification which is sought after by employers worldwide.
  • You’ll learn about the latest developments in the field and how to understand the key marketing issues faced by a variety of organisations.
  • You have the opportunity to tailor the course to your career aspirations by choosing from a range of modules to suit your interests.
  • You will have the opportunity to develop both personally and professionally. 

“What I most enjoyed from the course was the fact that for most of the modules the assignments were based on real companies, because concentrating on a business would make the research easier and more advantageous for us to learn.” - Kristi Bengu, Marketing Management MSc student  


Scholarships

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Postgraduate Alumni Scholarship
Find out more about our Postgraduate Alumni Scholarship, offering up to 30% off tuition fees for DMU alumni.

DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).

DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.

More courses like this:

Business Management and Sport MSc
Advertising and Public Relations Management MSc
Strategic and Digital Marketing MSc


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  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme code: N2N571

Start date: January 2021 (full-time only)
September 2021

Duration: January start: 15 months full-time

September start: One year full-time, up to six years part-time (daytime classes only)

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding UK/EU:

For 2020/21 tuition fees will be £7,500

For 2021/22 tuition fees will be £7,700

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Programme code: N2N571

Start date:
September 2021

Notice: We are no longer able to accept any more international student applications for courses starting in January 2021. Applications for courses starting in September 2021 are now open.

 

 

Duration: January start: 15 months full-time

September start: One year full-time, up to six years part-time (daytime classes only)

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding for international students:

For 2020/21 tuition fees will be £14,100

For 2021/22 tuition fees will be £14,600

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. 

No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.

Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing and Strategic e-Marketing.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

  • Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study – this module guides you through the fundamentals of marketing and examines how they are applied in practice.
  • Managing Advertising and Communicationsprovides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
  • Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
  • Strategic Customer Engagement - recently marketing has experienced a shift, one that recognises that consumers are no longer passive recipients of organisational strategies, but rather, increasingly demand interactivity. Technological advancements have played a central role in this shift. This module will give you an understanding of the key principles of profitable customer management in this new environment, with particular emphasis on memorable customer experience and customer engagement.
  • Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.
  • Marketing Management Simulation

You will choose one further elective modules. The following are typical of the elective modules offered:

During the final semester you will complete a:

Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms.

OR

Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company.

Note: All modules are subject to change in order to keep content current.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Teaching contact hours

Full-time option

For the full time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Part-time option

For the part time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks

Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Accreditations

This is one of a small number of marketing courses in the UK that are accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, an enhanced qualification that is sought after by employers.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree.  These additional professional qualifications make you more marketable by distinguishing you from other candidates and form another important step in your career development.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor overlooking our beautiful campus. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library services

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

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Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

DMU Open Evenings

The perfect way to find out more about DMU is to attend one of our postgraduate open events.

Here, you can speak with course academics and current students, discuss fees, learn about your career prospects and tour the campus.

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

50% off selected PG courses
Open evenings
Online chats
Research at DMU
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50% off selected PG courses

If you’ve completed an undergraduate degree at DMU, then you can benefit from a tuition fee discount of up to 50 per cent on our postgraduate courses. The discount is available on selected full-time, part-time and distance learning postgraduate courses running across multiple start dates. 

The discount, based on academic achievement and merit, applies automatically to all DMU UK and EU students who are graduating this year or have graduated within the past two years and achieved a 2:1 (or equivalent) or above. Learn more here.

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Open Evenings

The best way to find out more about DMU is to attend one of our postgraduate events. You can also check out our postgraduate live stream schedule for programme-specific talks to find out how our courses can enhance your knowledge and benefit your career path.

These events are a chance to learn more about our extensive careers and employability support, as well as fees and funding opportunities such as scholarships. They're also an opportunity to speak with current students and academics to really get a feel for studying your course. You can also take a tour of our beautiful campus and facilities from the comfort of home via our Virtual Open Day.

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Online chats

Chat with our current students and staff advisers online and have your questions answered. Our team will be available to advise you on anything from information on the current postgraduate courses we offer, scholarships, fees and funding, campus facilities, and life in Leicester. View our upcoming PG Online Chat events.

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Research at DMU

De Montfort University (DMU)’s growing reputation for research which benefits society has been confirmed with the publication of the REF 2014 results. Find out more.