Institute of Creative Technologies areas of expertise

Research and collaborative projects at the IOCT draw on a breadth of knowledge and expertise that crosses disciplines and schools, as well as involves our collaborative partners.  Our researchers are experienced practitioners in the design, development and successful delivery of inter-, multi- and trans-disciplinary creative technologies work. Current areas of expertise include -

  • Artificial intelligence
  • Digital twins R&D
  • Digital performance
  • Gamification
  • Haptics R&D
  • Human-computer interaction design
  • Interaction design
  • Media production R&D
  • Performance pedagogy
  • Sensory expeience design
  • Smart environments
  • Spatial (including audio) design
  • Transmedia
  • Usability evaluation
  • Virtual production
  • Virtual, augmented and mixed reality experiences


We have experts who are funded by UKRI, European and international funding streams, and a support infrastructure within the university that enables us to develop successful grants for fundamental and translational research.  If you have a project you would like to discuss, including one that you would like to scope for funding potential or a potential PhD application you would like to discuss, please get in touch in the initial instance with institute director, Prof Tracy Harwood (