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Vision, mission and values


By 2023, our unsurpassed commitment to the public good and transformational scholarship will position us as the definition of a twenty-first century global university.


We are a scholarly community that is committed to the public good and driven by an unrivalled ability to challenge convention and create impact.



Creativity: Our strongest roots lie in being innovative and creative. By applying these principles across all that we do, we enable our staff, students and graduates to succeed in a dynamic and turbulent environment.

Professionalism: Our stakeholders and partners recognise and value the professionalism of our staff, students and graduates.

Pride: Our staff, students, alumni and key stakeholders are proud of our impact and celebrate the diversity of our scholarly community.

Respect: We acknowledge our responsibility to cultivate sustainable working and learning environments that embody and promote equality of opportunity amongst communities, both within and outside the university.

Aspiration: We raise the aspirations of our students and aspire to transform the communities with which we work by making a meaningful contribution to their social and economic development.

Sustainability: We are committed to supporting the UN’s 17 Sustainable Development Goals through our pioneering research, community work and ambitious teaching.

17 goals to transform our world

In 2015, the United Nations (UN) adopted the 2030 Agenda for Sustainable Development and its 17Sustainable Development Goals (SDGs). Together these goals represent an ambitious and far-reaching manifesto for a fair, peaceful and sustainable planet by the year 2030.

A global hub for SDG 16

In July 2018, DMU was designated a global hub for the support of SDG16 by the United Nations Academic Impact group. This commits DMU to provide worldwide leadership for the promotion of peace, justice and strong institutions.