Cultural Events Management MSc

Cultural Events Management MSc

The Cultural Events Management course meets the needs of the expanding cultural events and festivals industry perfectly. It explores the connections between culture and business and demonstrates how to apply theory, key skills and knowledge in practice.

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Reasons to study Cultural Events Management MSc at DMU:

  • A unique focus
    on cultural events, the cultural sector and the festival community
  • Tailored to meet the needs of the dynamic and expanding industry
    of cultural events and festivals
  • You will explore the relationship between culture, business and management
    while enhancing your skills in developing and managing cultural and commercial events
  • Industry placement opportunity
    you can choose to undertake a year-long work placement, gaining valuable experience to enhance your practical and professional skills further
  • You will be able to work with key DMU partners
    such as British Arts Festivals Association, De Montfort Hall and Festival Republic
  • You will also benefit from working with teaching staff
    at the cutting edge of publishing, research and new ideas in the field
  • Option to organise and run DMU’s annual week-long festival Cultural Exchanges
    alongside members of staff
  • You'll study with professionally-active academic staff
    hear from Senior Lecturer Jennie Jordan as she discusses the business of festivals


At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

More courses like this:

Design Management and Entrepreneurship MA
Fashion Management with Marketing MA

  • UK/EU
  • International

Key facts for UK/EU students

Duration: One year full-time, two years part-time.

Start date: September 2020

Fees and funding: For 2020/21 tuition fees for UK/EU students will be £8,100 (full-time) per year, £4,050 (part-time) per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: One year full-time

Start date: September 2020

Fees and funding international: For 2020/21 tuition fees will be £14,100 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Typical entry requirements 

You should have the equivalent of a 2:2 or above UK bachelor’s honours degree. 

We encourage and welcome applications from applicants with a wide range of backgrounds and perspectives and all non-standard applications will be considered.

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


Structure and assessment


Course modules

Teaching and assessments



Events Leadership
Addresses the needs of individuals leading cultural and commercial events and events management organisations. It explores the advantages and weaknesses of public versus private ownership, and the skills needed to motivate, manage and organise staff and other stakeholders to create excellent events.

Festivals and Events Practice
Examines the context, content and practice of the expanding market of cultural festivals and events that has exploded across the globe in the last two decades. It will explore the political and cultural forces that have contributed to this expansion. The scope of the module will cover a range of community based celebrations such as Mela and Carnivals, to the network of established festivals, such as the Edinburgh Festivals and other European ‘high’ art festivals such as Salzburg as well as ‘mega’ events brought together for reasons of city marketing as much as for their artistic content e.g. Liverpool 2008.

Marketing for the Creative Entrepreneur
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Live Music Events
Provides an opportunity not only to examine the nature and landscape of the live music industry in the UK and globally but also discuss some historical context to deepen the understanding of specific aspects.

Animating Places
Explores the ways in which artists, of all disciplines and media, use public spaces. You will consider the how major events and festivals are being used promote individual locations over others and, in particular, how such events can be used to bring those places to life in the eyes of visitors. You will also explore the issues that might affect these artists and the commissioning bodies, and examine the impact of the event on, and engagement of, audiences.

Cultural Policy and Planning
Provides definitions of national and local cultural policies that, although unseen, often influence the working lives of cultural events managers. You will also explore the wider cultural policy and planning frameworks as well as its application.

Museum Exhibition and Design
This module considers the broad concepts of museum design and exhibition display. It examines the semiotics of display and communication of meaning, including the museum as a repository of cultural identity. 

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Sees you undertake independent, sustained research into an area related to the Cultural Events Management master’s. Your chosen area of research may be drawn from one of the taught modules, linked to a wider issue touched on only briefly during your course or it may be based on a completely new area, not covered during your studies. 


Work Based Project
Allows you to develop and demonstrate your skills in a practical context such as undertaking a work placement. Ideally, this work-based project, which will see you complete at least 400 hours, will include working on the development, promotion and delivery of a festival or event. 

Note: All modules are subject to change in order to keep content current.


The programme takes a very case-study and primary research approach to teaching, combining academic study with practical experience in organising specific events, thanks to guest lectures and workshops you will also meet a host professionals from the cultural events industry. These national and international specialists range from those working for specific festivals and events, to local authorities and industry organisation professionals as well as technicians from the security and health and safety fields. In addition, as DMU is a member of the European Festivals Research Project, you will also meet respected international academics.

Assessment is continuous through methods such as reports and essays, portfolio, proposals, presentations as well as either a work-based project or a dissertation at the end of the course.

All the tutors teach modules within their own research specialisations placing you at the forefront of new discoveries and developments in areas such arts and cultural events, strategic planning, the use of public space and communicating through media and advertising. DMU staff recently completed a major piece of research, funded by the EPSRC, which explores how issues of sustainability can be promoted with, and through, festivals.

Along with other experts in the field, Chris Newbold and Jennie Jordan have recently published two new books, Focus on Festivals: Contemporary European Case Studies and Perspectives (2015) and Focus on World Festivals: Contemporary case studies and perspectives (2016) examining the basis for the remarkable growth in festivals worldwide.

As well as running DMU’s Cultural Exchanges Festival, many of them are also researching festivals such as Latitude and Dave’s Leicester Comedy Festival and various carnivals and melas. Their involvement in these projects creates opportunities for your own research projects and work placements as does DMU’s link to festivals and events across Europe through its membership of the European Festivals Research Project. 

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week 

Part-time study is normally undertaken on a half-time basis.



Facilities and features


There is a dedicated resources room available to masters students, which during the Cultural Exchanges Festival becomes the hub of the event management. The dedicated computer centre includes a state-of-the-art media lab with Apple Intel Mac Pro computers, cinema screens and all the latest creative software applications with full technical support. There are computing classrooms and an additional suite of computer workstations, which can be pre-booked. Our computer centre reflects both our commitment to providing access to information technology and our determination to develop innovative teaching methods and web-based learning resources. 


The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.


Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.


Opportunities and careers



Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

This will give you the opportunity to develop and demonstrate skills acquired from the taught course in a practical context working with an organisation or company for three months in the third term. It is anticipated that this work based project/placement will include experience of working on the development, promotion and delivery of a project/festival or cultural event. 



DMU Global

The international context of Fine Art is an essential part of the course. Since 2014 Fine Art students have been able to benefit from subsidised foreign study trips, including destinations in New York, Cyprus and Venice. We plan to continue to offer regular study trips abroad through this innovative and subsidised scheme. 


Graduate careers

Within the UK alone it is estimated that there may be up to 25,000 festivals and events with a strong cultural dimension. With the increasing number of commercial events, it is clear that there is a substantial market for DMU’s graduates both in the UK and globally. Many people employed in the festivals sector travel from one festival to another on three to four month contracts. There are also major sporting events such as the Olympics, and commercial expos, which all provide employment opportunities.

“This course has enabled me to step back from my working environment and gain a wider perspective of issues around cultural events. It has helped my professional development in gaining a more strategic outlook and developing leadership and business planning skills.” -  Simon Brown, Leicester City Festival and Events Officer

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Cultural Exchanges festival
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Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.


Cultural Exchanges festival

Cultural eXchanges 2016 guest Paris Lees, writer, broadcaster and passionate campaigner for better media representation of transgender people. A festival of ideas, insight and inspiration.



The Faculty of Arts, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more


Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.

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