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Fashion Management and Marketing MA

Fashion Management with Marketing MA

Aligned with a range of exciting career opportunities within the global fashion industry, our course will equip you with the advanced skills, agility and resilience to respond to the ever-changing challenges and opportunities in this fast-paced sector.

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Overview

This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.  

Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.  

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector. 

Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations. 

Key features 

  • We have been recognised as one of the most sustainable fashion and textiles schools in the country as winners of the Next Generation Learning and Skills Award in the Green Gown Awards 2021.
  • Develop a technical understanding of the fashion industry, combined with a solid foundation of management principles and customer marketing 
  • Benefit from the expertise of our highly experienced academics and valuable insights of guest lectures from leading professionals in the sector  
  • Undertake a work-based project in a real-world setting to develop your chosen specialism, while putting your skills into practice at a professional level 
  • Take an optional year-long work placement to gain essential practical experience to set you apart from the crowd in this competitive sector 
  • Join our close-knit interdisciplinary community which fosters a supportive learning environment for students from around the world 
  • The award-winning  Vijay Patel Building  provides both the space and the facilities to foster creative thinking, where ideas can develop and flourish for all of our art and design students. 

The Green Gown Award puts DMU at the forefront of sustainable fashion and textiles education in the UK. Our comprehensive approach to sustainability is empowering our students to be agents of change within the industry.

Professor Carolyn Hardaker, Head of School of Fashion and Textiles

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Postgraduate Alumni Scholarship
Up to 20 per cent of tuition fees offered to DMU alumni who wish to continue their studies at DMU by enrolling on a postgraduate taught course. For more information visit our Postgraduate Alumni Scholarship page.

Sports Scholarship
Apply for the DMU Sports Scholarship, worth up to £6,000.

More courses like this:

Design Innovation MA/MSc
Design Management and Entrepreneurship MA
Fashion and Textiles MA

  • UK
  • EU/International

Programme code: W23073

Start date:  September 2022

Duration: One year full-time.

Fees and funding 

2022/23 tuition fees for UK students: £8,560 (full-time) per year.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

green-gown

Programme code: W23073

Start date: January 2022 and September 2022

Duration: 

September: One year full-time, two years part-time

January: One year full-time

Fees and funding: 

2021/22 tuition fees for EU and international students: £14,600 per year

2022/23 tuition fees for EU and international students: £15,100 per year

Find out more about course fees and available funding.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a relevant subject, for example fashion, design or business.

If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

Interview

Non-standard applicants will be invited to attend an interview.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English Language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment

 

Course modules

Teaching and assessments

 

Modules

Term one

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Global Markets: Designing businesses for international growth
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Fashion Promotion and Marketing
The module reviews both theoretical concepts & current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Global Fashion Management 1
This module focuses upon the management of the various activities involved within the product development process, from concept to production. Exploring sourcing strategies, critical path management and customer analysis along with practical elements to develop an understanding of the processes to develop products to commercial quality standards. A contemporary vision of the global fashion industry is also gained through reflecting on future market and industry trends. 

Term two

Global Fashion Management 2
This module builds on Global Fashion Management 1 and focuses upon the supply of products from production to consumption. You will explore a range of global supply chain activities, including the management of all of the processes to ensure that the products are produced at the right time, in the correct quantities and are available by specified deadlines while working to tight budget constraints and maintaining the expected quality standards. 

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

You will select one modules from the following term two optional modules:

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Term three

Final Project: Dissertation
The course culminates in a Dissertation; a research project allowing you to focus on a specific subject area of your choice often focused upon a topic associated with future career objectives. This is an opportunity to deepen your knowledge and understanding to demonstrate critical understanding of your chosen area of investigation.

OR

Work based project/Live-Project
This work-based/live-project module allows you to use the skills developed during your course and enables you to undertake a negotiated investigative project in a real-world setting. You will be expected to demonstrate that you can exercise initiative, take personal responsibility, embrace complex decision-making processes and act autonomously in planning and implementing tasks at a professional level. As part of the project, you will be required to produce a project proposal, 10,000 word report and a 30-minute presentation. (Note that students are responsible for securing their own suitable work experience)

 

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Overview

The programme is delivered primarily through lectures and seminars as well as tutorial guidance. Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject on a one to one basis between the tutor and yourself; however you may find yourself in a small tutorial group to benefit from the contribution of others.

The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module also includes the formulation of a weekly blog for you to keep abreast of topical issues and sometimes to provide a framework for seminar discussions, as well as being an assessed module component. You will be required to submit a project proposal which will act as your plan for future research, especially for the dissertation. 

As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies.

Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricular activity.

Throughout the programme the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate to the module curriculum.

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

 

 

Facilities and features

Art and design facilities

Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish. 

The creative industries require imaginative graduates who can develop new ideas and products. Students use our sophisticated and contemporary workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building prepares students for industry and helps develop them as future leaders in their respective fields. 

Take a look at our stunning showcase of the building at dmu.ac.uk/aad.

 

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

 

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

 

Opportunities and careers

Find the people who will open doors for you

DMU's award-winning careers service provides guaranteed work experience opportunities Learn more
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Enterprise

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. Placements will normally take place between semester two and three. 

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement. 

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

 

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Graduate careers

This programme will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce. 

Previous graduates have gone on to careers in buying at Sainsburys, at leading footwear company Bata in India, and progressed onto a PhD.
 
Graduates considering developing a new business will have access to enterprise support from DMU Works, our comprehensive careers programme. 

Take your next steps