Business and Marketing BA (Hons)

Learn and develop essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests.

Entry Criteria
Structure and assessment
Facilities and features
Opportunities and careers
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Overview

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, international marketing, marketing research, and customer management.

The course is accredited by the Chartered Institute of Marketing (CIM), which means you leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and you are given the tools to boost your prospects through the dedicated faculty careers and placement team, which helps you gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Key features

Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
Enjoy an international experience linked to your studies with our DMU Global programme. Marketing embedded recent trips were ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.

Scholarships

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International student scholarships

Find out about available international scholarships or visit our fees and funding page for more information.

UK
EU/International

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding:

2024/25 tuition fees for UK students: £9,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

How to apply

Submit a study-related enquiry

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding:

2024/25 tuition fees for international students: £15,750.

Find out more about available funding for international students.

Find out more about additional costs and optional extras associated with this course.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
Five GCSEs at grades A–C including English Language and Maths
Pass Access with 30 Level 3 credits at Merit (or equivalent)

English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

We will normally require students to have had a break from full time education before undertaking the Access course
International Baccalaureate: 26+ Points

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS tariff information

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff.

Contextual offer

To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find our more about contextual offers.

Structure and assessment

Year 1

Financial Decision Making
Academic Development and Professional Practice
Introduction to Entrepreneurship and Enterprise
Global Business Issues
Marketing Essentials
Marketing Decision Making

Year 2

Contemporary Management
Brand Management

Plus option modules from the following indicative list:

Business Research and Analysis
European Business Issues
The Creative Art of Selling and Negotiation
Business Law
Consumer Behaviour
Direct and Digital Marketing
International Marketing
Advertising and Promotion
Marketing Research
Sustainability Marketing*
Sports Marketing*

Year 3

Global Contemporary Business Issues
Marketing Analysis and Strategy

Plus option modules from the following indicative list:

Crisis and Business Continuity Management
Strategy and Management Dissertation
Creative Management and Marketing
Perspectives on Creative Leadership
Marketing of Services*
Marketing Analytics*
Retail Marketing
Marketing Dissertation
E-Marketing
Global Consumer Cultures: Critical Perspectives
Global Marketing Strategies
Customer Management
The Brand Portfolio
Reflective Business Practice*

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

*Please note that the module options 'Sports Marketing', 'Marketing of Services', 'Marketing Analytics', 'Reflective Business Practice' and ‘Sustainability Marketing’ are not currently available for the academic year 2021/22 due to issues arising from the COVID-19 pandemic.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 28%
Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Accreditations

Chartered Institute of Marketing (CIM) Accredited Study Centre
Institute of Direct Marketing (IDM) Key Educational Partner

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available.

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose.

We will support you to confidently use a huge range of learning technologies, including the Virtual Learning Environment, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub.

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Placements

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career.

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement.

Previous students have taken up placements in the private, public and not-for-profit sectors, including some international posts, with leading companies such as Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.

Luke secured a job with FTSE 100 company Smurfit Kappa as a customer service project manager after benefitting from the guidance of the DMU Works team. Find out more.

DMU Global

Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Business and Marketing students have recently visited India as part of the Brand Management module. They have also travelled to Silicon Valley in California, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

Graduate careers

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.

Business and Marketing BA (Hons)