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Marketing BA (Hons)

Learn how to succeed in the world of marketing. Explore branding, social media, consumer behaviour, digital marketing, sustainability, marketing automation, AI and be equipped with the practical skills to pursue a successful career.

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Overview

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Key features

  • Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step by step mastery of key principles and skills allowing for diverse start points and learning styles. 
  • Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.
  • We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice. 
  • The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
  • Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
  • On this course you can get get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
  • Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.

Scholarships

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International student scholarships

Find out about available international scholarships or visit our fees and funding page for more information.

 

More courses like this

Advertising and Marketing Communications BA (Hons)

Business and Marketing BA (Hons)

  • UK
  • EU/International

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: 

2022/23 tuition fees for UK students: £9,250

Find out more about additional costs and optional extras associated with this course.

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding:

2022/23 tuition fees for international students: £14,750.

Find out more about available funding for international students.

Find out more about additional costs and optional extras associated with this course.

Entry criteria

  • A typical offer is 112 UCAS points from at least two A-Levels, or
  • BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

The Key Skills Certificate at Level 3 in communication and numeracy can be offered as an alternative.

Alternative qualifications include:

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

International Baccalaureate: 26+ points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


UCAS tariff information

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff.

Structure and assessment

Education 2030

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.

Find out more information about Education 2030.

 

Course modules

Teaching and assessment

Accreditations

 

Year 1

  • Block 1: Fundamentals of Organisations and Markets in a Global Context 
  • Block 2: Principles of Marketing 
  • Block 3: Decision Making for Marketing
  • Block 4: Marketing in Action: Social, Environmental and Digital Impact

Year 2

  • Block 1: Brand Management  
  • Block 2: Customer Insight: Consumer Behaviour and Research 
  • Block 3: Integrated Marketing Communications 
  • Block 4: Contemporary Issues in Marketing  

Year 3

  • Block 1: Marketing Strategy and Analytics 
  • Block 2: Engagement Marketing: Communities, Content and Creativity
  • Block 3: Critical Perspectives in Marketing OR Marketing Innovation 
  • Block 4: Brand Portfolio OR Dissertation

 

See detailed module information 

 


Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

 

 

See pre-Education 2030 version of this course

 

Teaching and assessment

Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre

     

  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)

     

  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree 

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Find the people who will open doors for you

DMU's award-winning careers service provides guaranteed work experience opportunities DMU Works
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Placements

As part of this course you will have the option to complete a paid placement year which offers invaluable professional experience.

Our exciting careers programme DMU Works can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Samsung, PWC, Cross Country Trains, Honda, Bosch and Rolls Royce.

Visit the placement blog to read about how students have found going on placement.

Hear from our students who have worked for some of the most successful companies in the world.

 

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DMU Global

Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers. 

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Marketing students have recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

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Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch

A Marketing degree at DMU helped Humraj Dosanjh start a role as a Marketing Excellence Graduate at Bayer one of the world’s largest pharmaceutical companies. Find out more.

Take your next steps