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Marketing BA (Hons)

Discover what it takes to deliver industry-standard campaigns. Explore branding, social media, consumer behaviour and digital marketing communications, and be equipped with the practical skills to pursue a successful professional marketing career.

Apply through Clearing now – call us on +44 (0)116 257 7000

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Overview

Watch: Associate Professor Nichola Phillips and Senior Lecturer Suha Omar talk about the wide range of opportunities available to our Marketing BA (Hons) students.


Relevant, engaging marketing is critical to the success of any company, service or product. 

This course will introduce you to the key principles and practice of effective marketing. You will learn how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. 

During the course you’ll gain real-world experience using simulations, case studies and project pitches. You’ll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work.

In your first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Key features

  • CIM and IDM accreditations offer opportunities to gain significant exemptions from professional qualifications, depending on your module choice.
  • Our Fox’s Lair initiative gives you the opportunity to come up with a business idea and pitch it to business executives with a chance to win a financial investment prize.
  • Our DMU Works team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.
  • Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Bank of Ireland and Vodafone.
  • Enjoy an international experience with DMU Global. Our Marketing students have previously visited New York-based agency McCann, where they gained insight into advertising in the US.

More courses like this

Advertising and Marketing Communications BA (Hons)

Business and Marketing BA (Hons)

  • UK
  • EU/International

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: 

2021/22 tuition fees for UK students: £9,250

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information call us on +44 (0)116 2 50 60 70.

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding:

2021/22 tuition fees for international students: £14,250.

2021/22 tuition fees for EU students: £9,250 with our EU undergraduate transitional scholarship (T&Cs apply).

Find out more about available funding for international students.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information call us on +44 (0)116 2 50 60 70.

Entry criteria

  • A typical offer is 112 UCAS points from at least two A-Levels, or
  • BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

Alternative qualifications include:

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

•International Baccalaureate: 26+ points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

International students 

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. English Language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 3

Plus option modules from the following indicative list:

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree 

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor overlooking our beautiful campus. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Winner: Best University Careers and Employability Service
NUE Awards, 2021
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Placements

As part of this course you will have the option to complete a paid placement year which offers invaluable professional experience.

Our exciting careers programme #DMUworks can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Luke did a placement at EY, one of the top four Audit firms. They were so impressed, they offered him a graduate role after completing his degree. Find out more here.

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons — helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Marketing students have recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

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Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch. 

A Business and Marketing degree at DMU helped Lyndon Tarrant start a role as a management trainee at Enterprise Holdings ahead of his graduation before he had even finished his final year on the course. Find out more here.

DMU Open Days

The next DMU Open Day will take place on Saturday 18 September

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Case study: Amy Dunbabin
#IchoseDMU
Accommodation
De Montfort Students' Union
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Amy Dunbabin

"The subject inspired me and there was a great range of modules. Every lecture and seminar I attended helped me in some way."
-Amy Dunbabin, Marketing BA (Hons)

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#IchoseDMU

Find out why our students are proud to say #IchoseDMU.

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Accommodation

We offer a range of high-standard accommodation for our students, with 13 halls of residence and around 4,100 rooms, all of which are a short distance from our campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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De Montfort Students' Union (DSU)

Run by students for students, DSU offers more than 150 societies and almost 40 different sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in DSU’s annual elections. Find out more.