Mega-Events: Global Sport in Perspective
Examines the contemporary landscape in global sport, focusing on mega-events. It explores their history, structures, governance, management, and commercial aspects, as well as bidding and hosting processes, infrastructure, management and control of events, security, marketing and media rights, and legacies.
Global Sport and Cultural Event Marketing
Examines sport and cultural event marketing opportunities within global settings. It explores key marketing concepts including the marketing environment, segmentation, targeting, and positioning (STP), the marketing mix, branding, and consumer and audience behaviour within international and global contexts.
Sport Ethics and Governance
Examines the ethical, legal, and organisational frameworks for sport. It explores a range of thematic case studies of problematic areas in sport, such as doping, violence, discrimination, child protection, the environment, and human rights.
Examines the growing phenomenon of sport heritage, whereby sport organisations and clubs showcase their history and heritage through such avenues as halls of fame, museums, stadium tours, and heritage-based merchandise. The module will include, when travel is permitted, visits to key sport sites and museums so that students can experience hands-on the ways in which heritage is presented and promoted.
Addresses the needs of individuals leading cultural, commercial, and sport events and events management organisations. It explores the advantages and weaknesses of public versus private ownership, and the skills needed to motivate, manage and organise staff and other stakeholders to create excellent events.
Provides students with hands-on experience working with a sport organisation or business. You will gain application and interview skills in the process of securing your fieldwork, and reflect at the end on the experience you have gained within the industry.
Final project options (select one):
Offers an opportunity for students to complete a project related to a sport organisation or business, allowing them to apply knowledge gained on the course. Students write a business-focused report and make recommendations for the organisation.
Offers an opportunity for students to complete a heritage-based project related to sport. This can include major projects such as exhibitions, cataloguing or digitising collections, or creating databases, completed in conjunction with an existing organisation. Students will also submit a final report analysing the project and experience.
Note: All modules are subject to change in order to keep content current.