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Sport Management MSc

This programme will equip you with an expert understanding of sport and the practical experience needed to pursue a variety of exciting roles in the sports industry.

Winner: Best University Careers and Employability Service
NUE Awards, 2021
Learn more


The Sport Management MSc programme explores the multi-faceted area of sport management, combining specialist sport modules with practical experience in the industry. You will develop the skills to excel in a broad range of roles that make sport organisations run and events happen, including within governing bodies, federations, clubs, sponsors, marketing, the media, government, or heritage organisations.

This course is ideal for individuals with a degree in sport (science, psychology and other sports disciplines), event management, marketing, media, business or humanities who wish to have a career in the sports industry. 

You will explore a range of different sports and develop a critical perspective on contemporary themes such as ethical considerations, heritage and sport’s political, social, economic and cultural contexts. Areas of management that you will examine include marketing, leadership, governance and event organisation.

Practical experience working within a sport organisation is embedded into the programme and you will also be encouraged to volunteer at local, national, and international sporting events. We have excellent industry links and previous students have worked with Leicester Tigers, Nottinghamshire County Cricket Club, Leicester Riders’ Basketball Club and USA Bobsled and Skeleton and at the IAAF Indoor World Championships, British Rowing Indoor Championships, British Triathlon events and British Swimming Championships. Your learning will be enriched by DMU Global, where students have previously visited the Munich Olympic Park, Garmisch-Partenkirchen ski jump, and Allianz Arena.

Key features

  • Study a range of sports to give you knowledge across the industry and develop the expertise that will enable you to work at a local, national and international level.
  • Gain the skills and experience to be well-positioned for this competitive sector. You can get hands-on industry fieldwork experience and have the opportunity to investigate a real-world problem for a sporting organisation with a business or heritage focused project.
  • Make valuable connections to kickstart your career with our links to high-profile sporting organisations including the USA Bobsled and Skeleton, Leicester City Football Club, Nottinghamshire County Cricket Club, Leicester Tigers Rugby Football Club, and the British Basketball League.
  • Develop a critical perspective on key issues impacting global sport by exploring ethics, governance and sport’s contemporary cultural contexts.
  • Through DMU Global you will contextualise your learning, with opportunities to visit sport heritage sites and major sport venues in Germany and Austria. 
  • You can benefit from mentorship by sport industry professionals and insight from guest speakers who have recently included 2018 Olympian Jackie Narracott, a member of Under Armour’s global events team, Matthew Hochberg, the founder of Hochberg Sports Marketing in the USA and Lisa Allan, Competition Manager for the International Judo Federation.
  • Learn in small groups and be part of a strong community in which students from across the globe bring their different perspectives, enhancing your international outlook.
  • Enjoy opportunities with DMUsport which offers over 30 sports clubs and activities, as well as a comprehensive package of support for successful DMU Sports Scholars.

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At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).

DMU Sport Scholarship
Find out more about the DMU Sport Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.


More courses like this:

Management, Law and Humanities of Sport MA
Sports History and Culture MA

  • UK
  • EU/International

Institution code: D26

Programme code(s): N88071

Duration: One year full-time, two years part-time.

Start date: September 2021

Fees and funding: 2021/22 full-time tuition fees for UK students: £8,350

Part-time fees will be £695 per 15 credits across all of our courses.

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Institution code: D26

Programme code(s): N88071

Duration: One year full-time

Start date: September 2021

Fees and funding: 2021/22 tuition fees for EU and international students: £14,600

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Entry criteria

Entry criteria

You should have the equivalent of a 2.2 or above UK Bachelor’s Honours degree in a relevant subject such as business, marketing, media, event management, sport (any discipline: management, coaching, science) or humanities.

If you have other professional qualifications and industry experience we will consider your application on an individual basis.


Non-standard applicants will be invited to attend an interview.

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment


Course modules

Teaching and assessment


Course modules

Mega-Events: Global Sport in Perspective

Examines the contemporary landscape in global sport, focusing on mega-events. It explores their history, structures, governance, management, and commercial aspects, as well as bidding and hosting processes, infrastructure, management and control of events, security, marketing and media rights, and legacies.

Global Sport and Cultural Event Marketing

Examines sport and cultural event marketing opportunities within global settings. It explores key marketing concepts including the marketing environment, segmentation, targeting, and positioning (STP), the marketing mix, branding, and consumer and audience behaviour within international and global contexts.

Sport Ethics and Governance

Examines the ethical, legal, and organisational frameworks for sport. It explores a range of thematic case studies of problematic areas in sport, such as doping, violence, discrimination, child protection, the environment, and human rights.

Sport Heritage

Examines the growing phenomenon of sport heritage, whereby sport organisations and clubs showcase their history and heritage through such avenues as halls of fame, museums, stadium tours, and heritage-based merchandise. The module will include, when travel is permitted, visits to key sport sites and museums so that students can experience hands-on the ways in which heritage is presented and promoted.

Events Leadership 

Addresses the needs of individuals leading cultural, commercial, and sport events and events management organisations. It explores the advantages and weaknesses of public versus private ownership, and the skills needed to motivate, manage and organise staff and other stakeholders to create excellent events.

Fieldwork Experience

Provides students with hands-on experience working with a sport organisation or business. You will gain application and interview skills in the process of securing your fieldwork, and reflect at the end on the experience you have gained within the industry.

Final project options (select one):

Consultancy Project

Offers an opportunity for students to complete a project related to a sport organisation or business, allowing them to apply knowledge gained on the course. Students write a business-focused report and make recommendations for the organisation.

Heritage Project

Offers an opportunity for students to complete a heritage-based project related to sport. This can include major projects such as exhibitions, cataloguing or digitising collections, or creating databases, completed in conjunction with an existing organisation. Students will also submit a final report analysing the project and experience.

Note: All modules are subject to change in order to keep content current.


Teaching is through a mix of seminars, tutorials, library sessions, and site visits and the breakdown of these activities is shown in each module description.

Various assessments are used on the course: projects, essays, reflective journals and blogs, and presentations. There are no exams on the course.

The final project options include a Consultancy Project or a Heritage Project, both of which provide an opportunity to produce real-world sport industry research.

Contact hours

For the full-time course, you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials, workshop and studio sessions each week. You are also expected to undertake around 23 hours of independent study each week. Your precise timetable will depend on the modules timetabled each week. 

During semester 2 you will also undertake a fieldwork experience module with a sport organisation or business. The programme’s established connections within the sport industry provide these opportunities, although you are welcome to develop your own sport connections into a fieldwork.  Your exact schedule will be negotiated with the host organisation.

In addition, each module provides a 2 hour surgery each week for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader and personal tutor throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to source and read relevant journal articles, book chapters and industry publications, available through our online learning resources, and to actively participate in class discussions. The time allocated for independent study, revision and reflection is approximately 23 hours per week.

During the summer session you will undertake independent research for your final project and you are expected to allow around 35 hours per week for this. You will be allocated a dedicated academic supervisor to support you and you will be able to contact them on a regular basis.

Part-time study is normally undertaken on a half-time basis.



Facilities and features

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Campus centre

The home of  De Montfort Students' Union, (DSU) our Campus Centre offers a welcoming and lively hub for student life. Conveniently located at the heart of campus, it includes a convenience store, a Subway and a Starbucks. Here you can find the DSU-owned charitable accommodation service Sulets and DSU’s shop, SUpplies, selling art supplies, stationery and clothing, and printing and binding services. The building is also home to the DSU officer team. 

Opportunities and careers

Winner: Best University Careers and Employability Service
NUE Awards, 2021
Learn more

DMU Global

Our innovative international experience programme DMU Global aims to enrich your studies and expand your cultural horizons, helping you to become a global graduate, equipped to meet the needs of employers across the world.  

Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges. 

Previous students have been to Germany to see the Munich Olympic Park, Garmisch-Partenkirchen ski jump, and Allianz Arena and to Toronto to visit the Hockey Hall of Fame, the National Hockey League and watch a Toronto Blue Jays baseball game. Graduate Shray Upadhyay said: "I came to understand that sports business is more than just organising an event or competition.The highlight of the European trip was the bobsled ride at Innsbruck. We not only visited an Olympic venue but were able to experience how an Olympic event feels.”

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and, if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 


Graduate careers

The sport industry is dynamic and fast-moving, with a variety of exciting career opportunities. Through guest speakers, site visits and industry experience, you will discover the broad range of roles that are available and position yourself to pursue your chosen path. The course has employability skills specific to the sport industry embedded into the curriculum, alongside opportunities to gain hands-on experience with sport organisations and businesses.

Graduates will be ideally placed to work within governing bodies, federations, clubs, sponsors, marketing organisations, the media, public relations, local and central government, or legacy and heritage organisations. 

Alex Marlow graduated in 2019 and landed a communications role based at Manchester’s Etihad Stadium. During his studies he worked at Nottinghamshire County Cricket Club, Leicester Riders and British Swimming to gain insight into different sports businesses. He said: “I wanted to stand out so when I did my Master’s I wanted to make sure I got as much experience of different sports as possible. I was able to talk about the work I had done during my Master’s at the interview.”

DMU Open Evenings

The perfect way to find out more about DMU is to attend one of our postgraduate open events.

Here, you can speak with course academics and current students, discuss fees, learn about your career prospects and tour the campus.

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Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

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More about your DMU

Postgraduate Alumni Scholarship
Postgraduate events

Postgraduate Alumni Scholarship

Up to 30 per cent off tuition fees is offered to DMU alumni who wish to continue their studies with us by enrolling on a postgraduate taught course. For more information visit our  Postgraduate Alumni Scholarship page.


Postgraduate events

The best way to find out more about DMU is to attend one of our postgraduate events to find out how our courses can enhance your knowledge and benefit your career path.

These events are a chance to learn more about our extensive careers and employability support, as well as fees and funding opportunities such as scholarships. They're also an opportunity to speak with current students and academics to really get a feel for studying your course. You can also take a tour of our beautiful campus and facilities from the comfort of home via our Virtual Open Day.



The International Centre for Sports History and Culture was established at DMU in 1996 and is today widely acknowledged as the leading centre for the study of sport history in the world, with the foremost historians in the field on its staff. Find out more.

Meet us in your country

Meet us in your country

We frequently travel the world to meet talented and ambitious students where we offer guidance about your application and can often offer places straight away to suitably qualifies students. Find out more.