DMU part of the GREAT line up announced led by Prince William

The British government has announced the full programme for the GREAT Festival of Creativity in Shanghai in March, which will be led by HRH Prince William, The Duke of Cambridge and showcase DMU as part of the best of British talent set to inspire audiences from the UK, China and beyond.


The international festival celebrates creativity and innovation through a unique partnership between the British Government and major organisations including the university, and is part of the GREAT Britain campaign promoting the UK as a world-class destination for trade, tourism, investment and education – now active in 144 countries.

DMU was selected by 10 Downing Street to represent British education at the GREAT festivals around the world.

The university will take part alongside fellow GREAT partners: the world-leading companies of HSBC, BBC Worldwide, Jaguar Landrover, PwC, IHG and British Airways.

The partnerships are providing a platform for original thinking and the best in British business creativity, with BFI (British Film Institute) and VisitBritain also featuring.

DMU’s talented students and academics will be bringing the university's innovative courses to life: interactive live footwear design and contour fashion demonstrations, a virtual walk-through of Medieval London as part of its game art display and an insight into its revolutionary research in the health sector with the artificial pancreas.

DMU’s drama and performing arts graduates have also created an original Shakespeare-inspired piece which they will perform as part of the closing ceremony.

Professor Dominic Shellard, Vice-Chancellor of DMU will speak on preparing graduates for work in a global environment. He said: "The challenge for those in Higher Education is to equip students with skills that meet the needs of global employers in a demanding and rapidly-evolving market.

“DMU is responding to this with one of the UK’s most ambitious programmes to ensure graduates get the international experience they need - #DMUglobal."

DMU’s pioneering #DMUglobal programme offers students the chance for a valuable international experience while they study.

Other festival highlights include a state-of-the-art virtual reality experience from Framestore, creators of the seven-time Oscar-winning film Gravity, and the company behind DMU’s sensational TV advert.

The festival will also host the first viewing of ‘GREAT Creations’: a unique exhibition bringing the variety of UK creativity to life. Items on display for the first time include a GREAT Mulberry handbag designed by leading British model Cara Delavigne.

DMU students compete in the prestigious Mulberry Accessories Award each year and Sadé Roache, a graduate in Fashion Fabrics and Accessories (now Fashion Textiles and Accessories), won second place in last year’s award at Graduate Fashion Week.

Posted on Friday 16 January 2015

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