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Design Management Entrepreneurship MA

Design Management and Entrepreneurship MA

What is the key to running a successful creative business? This course will teach you to examine global challenges in the business of design, enhance your knowledge of specialist design management and develop your skills as a future entrepreneur in the creative industry.

Winner: Best University Careers and Employability Service
NUE Awards, 2021
Learn more

Overview

This course is aimed at entrepreneurs in the design industry with ambitions to apply their creative and analytical skills to business and social contexts. Your studies will explore and analyse business models, spanning from small and local to multinational corporations and social enterprises, preparing you to respond to the demands and contemporary challenges of the global design industry. The course is designed for students with a good working knowledge of Adobe Creative Suite applications, such as Photoshop, Acrobat and InDesign, and will develop these technical skills to an advanced level.

Our extensive choice of optional modules mean that this course can be tailored to suit you. Explore areas ranging from communication and commerce in global fashion markets, to the display, interpretation, and conservation aspects of museum and exhibition design.

With us, you will discover design management and design thinking, and gain a thorough understanding of brand management. We will teach you to examine the role of design in service industries, and develop your business planning skills with an awareness of international markets. You can also further your understanding of marketing, web presence and in-store retail design and explore creative solutions to the major sustainability issues within the industry.

Throughout the course we will empower and support you to challenge conventions, experiment boldly, and take risks. We will help you to develop new ways of thinking about design, and prepare you to embrace a high level of executive responsibility in any design, creative or digital media technology business. 

Key features

  • You will develop the design skills and innovative approach required to become a successful and impactful entrepreneur in the creative industries.
  • With our flexible curriculum, you can choose from an extensive choice of specialisms and tailor your study to your personal and career aspirations.
  • Join a community that is working together to co-design new ways of thinking to redefine the future of creative practice. 
  • With an optional year-long work placement you can gain valuable experience to further enhance your practical and professional skills.
  • Benefit from an expert teaching team who are active researchers and maintain strong links with the commercial sector to ensure their teaching is influenced by contemporary industry trends and real-world skills.
  • Benefit from our extensive links with key international partners, including Bauman Moscow State Technical University and Asia Pacific University of Technology and Innovation.
  • The award-winning Vijay Patel Building provides both the space to foster creative thinking as well as top-class facilities, giving you access to a range of dedicated workshops and a host of specialist equipment. 

 

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Postgraduate Alumni Scholarship
Up to 30 per cent of tuition fees offered to DMU alumni who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Postgraduate Alumni Scholarship page.

Sports Scholarship
Apply for the DMU Sports Scholarship, worth up to £6,000.

More courses like this:

Fashion Management and Marketing MA
Design Innovation MA/MSc

  • UK
  • EU/International

Programme code: W20076

Start date: September 2021 and January 2022

Duration: 

September: One year full-time, two years part-time

January: One year full-time

Fees and funding: 

2021/22 Full-time tuition fees for UK students £8,350 per year

Part-time fees will be £695 per 15 credits across all of our courses.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Programme code: W20076

Start date: September 2021 and January 2022

Duration: 

September: One year full-time, two years part-time

January: One year full-time

Fees and funding: 

2021/22 tuition fees for EU and international students: £14,600

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a related subject. If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

Interview and Portfolio

Non-standard applicants will be invited to attend an interview with a portfolio and a 2,500-word report.

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment

 

Course modules

Teaching and assessments

 

Modules

Term one core modules:

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Design as a Strategic Business Tool
Looks at how design itself can be the driving force behind the strategic management and development of digital design and creative businesses. You will audit the use of design, design management and design thinking in the creative industries and business.

Integrated Brand Management
Provides a practical exploration of branding from both a business and design perspective. You will investigate brand management with an emphasis on brand narrative and explore the holistic approach to brands by examining sensory branding, emotional branding, spiritual branding and experience design. You will learn how brands are used to promote business both internally and externally and how to apply the principles of a design audit to a brand of your choice in order to explore how it supports the business objective.

Optional modules:

Marketing for the Creative Entrepreneur*
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.

Fashion Promotion and Marketing
The module reviews both theoretical concepts and current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Term two core modules:

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Global Markets: Designing businesses for international growth
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Service Design
Examines the role of design in the service industries. You will pay particular attention to ethical, political, social and ecological concerns, all of which require approaches that focus on design and the designers’ role in maintaining sustainability.

 

Optional modules:

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Museum and Exhibition Design*
Examines innovative designs and strategies specifically for museums and exhibitions. It focuses on display, interpretation, conservation, marketing, management and funding, cultural identity, heritage, inclusive design, sustainability, education and audience.

Design for Retail*
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Term three:

The final module will either be a dissertation on your major research project or an assessed work based research project or a live-project.

* Please note, these modules do not run for the January intake.

Note: All modules are subject to change in order to keep content current.

 

Overview

The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world. The Design Management and Entrepreneurship team maintain the currency of their modules and design project teaching through involvement in consultancy, Knowledge Transfer Partnerships as well as noteworthy research activities and continuing professional development training. 

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

Part-time study is normally undertaken on a half-time basis

 

Facilities and features

Art and design facilities

Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish. 

The creative industries require imaginative graduates who can develop new ideas and products. Students use our sophisticated and contemporary workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building prepares students for industry and helps develop them as future leaders in their respective fields. 

Take a look at our stunning showcase of the building at dmu.ac.uk/aad.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

 

Opportunities and careers

Winner: Best University Careers and Employability Service
NUE Awards, 2021
Learn more
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Placements

During this course you will have the option to undertake a year-long work placement, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. Placements will normally take place between semester two and three. 

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement.

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DMU Global

Our innovative international experience programme DMU Global aims to enrich your studies and expand your cultural horizons, helping you to become a global graduate, equipped to meet the needs of employers across the world.   

Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.  

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

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Graduate careers

Many of our graduates pursue careers as project managers in varied sectors of the design industry. Previous graduates have secured roles with companies such as multinational retailer Next, creative design agency mark-making* and bespoke lighting manufacturer JPR Lighting Limited. Others have gone on to run their own creative businesses with the support from the university’s Enterprise team. 

The focus on research and developing your skills as an independent learner will also be an excellent stepping stone to study at PhD level.   

Graduate Zakera Kali Haq, owner of the award-winning online boutique Peace & Blessings, brings together traditional craftsmanship with the latest production techniques to create an all-inclusive stationary line which celebrates cultural and religious events. She said: “The university’s ethos of inclusivity and sustainability has definitely had an influence on my work and designs.” 

DMU Open events

These events are a great way for you to find out more about postgraduate study at DMU.  

See when our upcoming events are taking place. 

Register now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order now

How to apply 

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Scholarships
Events
Research
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Scholarships

Our dedicated Postgraduate Alumni Scholarship provides DMU graduates with a tuition fee discount of up to 30 per cent. The discount is available on selected full-time and part-time postgraduate taught courses running across multiple start dates in the 2021/22 academic session, with the first intake in September 2021.

The scholarship, based on academic achievement and merit, applies automatically to all DMU UK, EU and international students who are graduating in 2021.

New Art and Design facilities in the Vijay Patel building

Events

The best way to find out more about DMU is to attend one of our postgraduate events to find out how our courses can enhance your knowledge and benefit your career path.

These events are a chance to learn more about our extensive careers and employability support, as well as fees and funding opportunities such as scholarships. They're also an opportunity to speak with current students and academics to really get a feel for studying your course. You can also take a tour of our beautiful campus and facilities from the comfort of home via our Virtual Open Day.

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Research

The Faculty of Arts, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more

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Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.