Student media go the distance in the name of charity

A marathon charity broadcast is being held at De Montfort University Leicester (DMU) this weekend.

De Montfort Students’ Union (DSU) resident media group, Demon Media are gearing up for ‘The Great RAG (Raise and Give) Challenge’- a 24-hour online broadcast on Leicester’s DemonFM and Demon TV website, combining pre-recorded and live segments.

Great RAG challenge logo

The broadcast which will raise funds for Mind and Coping with Cancer will begin at 5pm on Saturday 25 February.

Dan Wildman, Head of Live Events at Demon Media and a DMU Frontrunner, said: “Essentially, we’re turning Demon TV into a live television station for a full 24 hours with a Children in Need-style broadcast.

“We’ve been preparing mock TV shows, gaming segments and embarrassing challenges all in the name of charity.

“It’s taken months of careful planning, scheduling and production to get to this point and I couldn’t be more excited for it to start.”


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In previous years, the student-led media group have completed other RAG challenges raising thousands of pounds for various charities.

#GetMeOnAir in 2014 was the first challenge attempt, which was followed by Demon Island and Demon’s In Space in 2015 an 2016 respectively. All events have followed the ‘I’m a Celebrity- Get Me Out Of Here’ theme, with this year offering an exception.

The broadcast will feature takes on well know TV shows, including a version of ‘Would I Lie To You?’ featuring DSU President Dan Winney and Vice President Welfare and Community, Keira Rounsley.

Demon's in Space

Dan said: “It’s all in support of two charities; Mind, a well-known charity that helps support those with mental health problems and Coping With Cancer, a smaller local charity that supports those that are suffering either directly or indirectly with cancer.

“I think it’s important to support these causes because they’re both something that no only I can relate to personally, but that an overwhelming number of other people can, too. Having seen the good that both of these charities do, it seemed like an easy call.

“I also want to make clear that it’s a lot more than just me behind this. The team that I’ve been working with on this project have been working around the clock for months to make sure that the event is as high quality as it can be and I certainly owe them all a drink or two once this is all over.”

Vice President Media and Communications at DSU said: "Every year Demon takes an opportunity to raise loads of money for charity while simultaneously producing some amazing content unparalleled by other Student Media groups in the UK.

"This year Demon are being especially ambitious with The Great Rag Challenge where you’ll see a Demon take on some of your favourite shows. I can’t wait, make sure you tune in this weekend."

You can watch, donate and even directly influence The Great RAG Challenge once the broadcast begins on the website.

Posted on Friday 24th February 2017

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