Dr Jennie Jordan

Job: Associate Professor, Creative and Cultural Industries

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: Leicester Castle Business School, De Montfort University (DMU), UK, LE1 9BH

T: +44 (0)116 257 7697

E: jjordan@dmu.ac.uk

W: https://www.dmu.ac.uk


Personal profile

Jennie specialises in understanding the role of creative business and cultural events in local place-making and identity. She understands the power of community, brand and memorable personal experience in building a successful creative businesses.

Jennie has extensive experience as an entrepreneur and manager within the UK cultural and creative industries, including setting up and running a magazine publishing company and producing festivals. She was a member of the senior team at Leicester Phoenix Arts Centre. She also worked as a consultant with clients including Arts Council England and the UK Government's Department for Culture Media and Sport, the East Midlands Cultural Consortium, Youth Music and Nottingham Playhouse, amongst others.

Jennie's PhD explored festivalisation withinurban policies and ecosystems. She found festival organisations operated on the edges of formal political structures as a place where different interest groups could meet. When she’s not behind her desk or with a class, she might be found researching at an event.

Research group affiliations

The Centre for Urban Research on Austerity (CURA)

Media and Communication Research Centre

Key research outputs

 Jordan, J and Jindal, R, 2020, Problematising Philanthropy in the UK Cultural Sector in Granger, R (ed) Value Construction in the Creative Economy, Palgrave MacMillan, pp. 67-84

Jordan, J. 2016 Festivalisation of cultural production: experimentation, spectacularisation and immersion, Journal of Cultural Policy and Management, 6(1), pp.44-55

Newbold, C. & Jordan, J.(eds)  2016 Focus on World Festivals: contemporary case studies and perspectives, Oxford: Goodfellow

Jordan, J. (2016) The Festivalisation of Contemporary Life. In: Newbold, C. and Jordan, J. (eds) Focus on World Festivals: contemporary case studies and perspectives. Oxford: Goodfellow Publishers, pp. 6-18

Jordan, J. (2015) Festival Leadership in Turbulent Times. In: Newbold, C., Maughan, C. Jordan, J.. and Bianchini, F. eds. Focus on Festivals: contemporary European case studies and perspectives, Oxford: Goodfellow, pp. 107-117

Newbold, C., Maughan, C., Jordan, J. and Bianchini, F. (eds) (2015) Focus on Festivals: Contemporary European Case Studies and Perspectives, Goodfellow Publishers: Oxford

Research interests/expertise

Cultural policy and managmen, festival studies, critical event studies, cultural sociology

Areas of teaching

Cultural policy, work in the creative industries, the business of the performing arts


PhD, MBA, PGCE, BA (Hons) English Language and Literature

Courses taught

  • AMAN5012 Cultural Policy
  • LCBS5049 Managing Creative Industries Companies
  • LCBS5025 Business of the Performing Arts

Membership of professional associations and societies

  • Leisure Studies Association
  • Royal Society of Arts

Conference attendance

  • March 2021, International Conference on Cultural Policy Research, presentation on festival production as informal structures within cultural ecosystem
  • September 2019, CAMEo, University of Leicester, presentation on festivals as informal civic institutions
  • September 2017, CAMEo Mediating Cultural Work conference, University of Leicester. Presentation on transferring cultural policy from one country to another.
  • November 2015 Panel member, British Arts Festivals Association annual conference speaking on festival leadership in turbulent times
  • October 2015 ENCACT Conference in Cultural Management and Policy presentation on festivalisation of cultural production
  • September 2014 International Conference in Cultural Policy Research presentation on festival typology
  • November 2011 European Festival Research Programme conference presentation on Place Marketing; the impact of Buxton Festival.
  • November 2009; European Festival Research Programme conference presentation on Leadership at Sidmouth Folk Festival

Current research students

Clare Bowyer, PhD student

Arunima Ghoshal, PhD student

Professional esteem indicators

Fellow of the Royal Society of Arts

External Examiner, Arts University Bournemouth 2010-2014

External Examiner, Sheffield Hallam University 2016-2020

External Examiner, Queen Margaret University of Edinburgh, 2020

ORCID number


Jennie Jordan photo 2014