Jennie Jordan

Job: Programme Leader, Business Management in Creative Industries, Leicester Castle Business School

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, UK, LE1 9BH

T: +44 (0)116 257 7697




Personal profile

Jennie specialises in a unique area, with benefit to businesses of all kind: engaging a wider audience through carefully planned and directed cultural events. She understands the power of community, brand and memorable personal experience in building a successful business out of creative talent.

Jennie has extensive experience as an entrepreneur and manager within the UK arts sector, including setting up and running a magazine publishing company and producing a number of festivals. She was a member of the senior team at Leicester Phoenix Arts Centre. She also works as a consultant. Her consultancy work includes research and organisational development projects for the UK Department of Culture, Media and Sport, Arts Council England, the East Midlands Cultural Consortium, Youth Music and Nottingham Playhouse, amongst others.

She is currently studying for a PhD exploring ‘festivalisation’ and local cultural festivals, so when she’s not behind her desk or with a class, she might be found researching at an event.

Research group affiliations

Creative and Cultural Industries

Media Discourse Research Group

Publications and outputs 

Click here to view a full listing of Jennie Jordan's publications and outputs.

Key research outputs

Jordan, J. 2016 Festivalisation of cultural production: experimentation, spectacularisation and immersion, Journal of Cultural Policy and Management, 6(1), pp.44-55

Newbold, C. & Jordan, J.(eds)  2016 Focus on World Festivals: contemporary case studies and perspectives, Oxford: Goodfellow

Jordan, J. (2016) The Festivalisation of Contemporary Life. In: Newbold, C. and Jordan, J. (eds) Focus on World Festivals: contemporary case studies and perspectives. Oxford: Goodfellow Publishers, pp. 6-18

Jordan, J. (2015) Festival Leadership in Turbulent Times. In: Newbold, C., Maughan, C. Jordan, J.. and Bianchini, F. eds. Focus on Festivals: contemporary European case studies and perspectives, Oxford: Goodfellow, pp. 107-117

Newbold, C., Maughan, C., Jordan, J. and Bianchini, F. (eds) (2015) Focus on Festivals: Contemporary European Case Studies and Perspectives, Goodfellow Publishers: Oxford

Research interests/expertise

  • Cultural leadership
  • Cultural festivals
  • Creative industry management
  • Cultural production
  • Work in the cultural and creative industries

Areas of teaching

  • Creative industry management
  • Cultural policy
  • Cultural leadership


  • MBA
  • Postgraduate Certificate in Education
  • BA (hons) English Literature and Language

Courses taught

  • MSc Business Management in Creative Industries
  • MSc Cultural Events Management

Conference attendance

  • September 2017, CAMEo Mediating Cultural Work conference, University of Leicester. Presentation on transferring cultural policy from one country to another.
  • November 2015 Panel member, British Arts Festivals Association annual conference speaking on festival leadership in turbulent times
  • October 2015 ENCACT Conference in Cultural Management and Policy presentation on festivalisation of cultural production
  • September 2014 International Conference in Cultural Policy Research presentation on festival typology
  • November 2011 European Festival Research Programme conference presentation on Place Marketing; the impact of Buxton Festival.
  • November 2009; European Festival Research Programme conference presentation on Leadership at Sidmouth Folk Festival

Professional esteem indicators


Fellow of the Royal Society of Arts

External Examiner, Sheffield Hallam University MA Arts and Cultural Management 2016-2018

Jennie Jordan photo 2014

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