Ms Jennie Jordan

Job: Associate Professor, Creative and Cultural Industries

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, UK, LE1 9BH

T: +44 (0)116 257 7697

E: jjordan@dmu.ac.uk

W: http://www.dmu.ac.uk

 

Personal profile

Jennie specialises in understanding the role of creative business and cultural events in local place-making and identity. She understands the power of community, brand and memorable personal experience in building a successful creative businesses.

Jennie has extensive experience as an entrepreneur and manager within the UK cultural and creative industries, including setting up and running a magazine publishing company and producing festivals. She was a member of the senior team at Leicester Phoenix Arts Centre. She also worked as a consultant with clients including Arts Council England and the UK Government's Department for Culture Media and Sport, the East Midlands Cultural Consortium, Youth Music and Nottingham Playhouse, amongst others.

She is currently studying for a PhD exploring the festivalisation of urban cultural policy and local cultural festivals, so when she’s not behind her desk or with a class, she might be found researching at an event.

Research group affiliations

The Centre for Urban Research on Austerity (CURA)

Media and Communication Research Centre

Publications and outputs 

  • Principles of Festival Management
    Principles of Festival Management Newbold, Chris; Jordan, Jennie; Kelly, P.; Diaz, K.
  • Focus on Finnish Festivals
    Focus on Finnish Festivals Jordan, Jennie This chapter explores the diverse roles that festivals play in Finnish society. As curators of tradition, or sites for cultural experimentation. As symbols of national identity, or local placemaking. It considers the global forces that are driving change in festival production and consumption in Finland. Creative and Cultural Industries Research Group
  • The Impact of LCFC on Leicester.
    The Impact of LCFC on Leicester. Granger, R.C.; Brown, D.; Jordan, Jennie Measuring the Economic Impact of LCFC on the Leicester Economy
  • Focus on World Festivals: contemporary case studies and perspectives
    Focus on World Festivals: contemporary case studies and perspectives Newbold, Chris; Jordan, Jennie This book is a companion to Focus on Festivals, it is written by a varied mix of academics, practitioners and cultural commentators. It expands many of the central themes and issues to reach a global understanding of festivals. The key themes this book discusses are: – The nature of festivals, festivalisation and the growth of festival provision around the world Interest in festival’s potential economic, social, place-making and political impacts Festivals as ‘glocal’ players The relationship between festivals and tourism The management and business of festivals in different locations responding to differing social, political and market contexts The role of festivals in identity making Festivals as sites of participation, co-creation and experiences
  • Section 1 Understanding Festivals; Introduction
    Section 1 Understanding Festivals; Introduction Jordan, Jennie Performance Research Group
  • Introduction: focusing on world festivals
    Introduction: focusing on world festivals Newbold, Chris; Jordan, Jennie Performance Research Group
  • The Festivalisation of Contemporary Life
    The Festivalisation of Contemporary Life Jordan, Jennie The exponential growth in cultural festivals around the globe is a phenomenon that has been noted by a variety of authors and researchers. This paper attempts to understand the underlying causes of festivalisation and contents that these lie within wider society. It theorises that there a several dimensions associated with festival production that have been coopted by other sectors of the economy and social life in response to digitisation and globalisation.
  • Section 2 Managing Festivals: Policy, Impact and People; introduction
    Section 2 Managing Festivals: Policy, Impact and People; introduction Jordan, Jennie Performance Research Group
  • Festivalisation of cultural production: experimentation, spectacularisation and immersion
    Festivalisation of cultural production: experimentation, spectacularisation and immersion Jordan, Jennie This paper reasons that the growth in arts festivals that has taken place since the 1990s has changed the nature of the cultural market and, consequently, is a major cause of the growth in the production of particular sorts of artworks that suit festival settings. Based on interviews and discussions with festival directors and arts producers, participant observation as a producer and audience member, primarily in the UK, together with examples from the literature, this paper explores the question of whether festival aesthetics and specific features of festival production and exhibition are changing the nature of the artwork produced in response to festivalisation. Three festival experience dimensions that are increasingly prevalent in the performing and visual arts are explored: experimentation, spectacularisation and immersion. It concludes that the festivalisation of cultural exhibition poses new management challenges and opportunities to produce innovative kinds of work that retain their aesthetic power
  • Festivalisation of Cultural Production
    Festivalisation of Cultural Production Jordan, Jennie The growth in arts festivals that has taken place since the 1990 has changed the structure of the cultural market place. Based on interviews and discussions with festival directors and arts producers, participant observation as a producer and audience member, primarily in the UK, together with examples from the literature, this paper explores the question of whether festival aesthetics and the particularities of festival production and exhibition are changing the nature of the work that is being produced in response to festivalisation. It identifies a number of dimensions of the festival experience, commissioning, spectacularisation, thematic programming, immersion and participation, that are increasingly prevalent in the performing and visual arts being produced for non-festival settings. This festivalisation of culture poses new challenges and offers different opportunities to artists, producers and audiences to make innovative kinds of work that wouldn’t have been possible within the hitherto standard production models.

Click here to view a full listing of Jennie Jordan's publications and outputs.

Key research outputs

Jordan, J. 2016 Festivalisation of cultural production: experimentation, spectacularisation and immersion, Journal of Cultural Policy and Management, 6(1), pp.44-55

Newbold, C. & Jordan, J.(eds)  2016 Focus on World Festivals: contemporary case studies and perspectives, Oxford: Goodfellow

Jordan, J. (2016) The Festivalisation of Contemporary Life. In: Newbold, C. and Jordan, J. (eds) Focus on World Festivals: contemporary case studies and perspectives. Oxford: Goodfellow Publishers, pp. 6-18

Jordan, J. (2015) Festival Leadership in Turbulent Times. In: Newbold, C., Maughan, C. Jordan, J.. and Bianchini, F. eds. Focus on Festivals: contemporary European case studies and perspectives, Oxford: Goodfellow, pp. 107-117

Newbold, C., Maughan, C., Jordan, J. and Bianchini, F. (eds) (2015) Focus on Festivals: Contemporary European Case Studies and Perspectives, Goodfellow Publishers: Oxford

Research interests/expertise

Cultural policy, festival studies, critical event studies, cultural sociology

Areas of teaching

Cultural policy, creative industries, the business of the performing arts

Qualifications

MBA, PGCE, BA (Hons) English Language and Literature

Courses taught

  • AMAN5012 Cultural Policy
  • LCBS5049 Managing Creative Industries Companies
  • LCBS5025 Business of the Performing Arts

Membership of professional associations and societies

  • Leisure Studies Association
  • Royal Society of Arts

Conference attendance

  • September 2017, CAMEo Mediating Cultural Work conference, University of Leicester. Presentation on transferring cultural policy from one country to another.
  • November 2015 Panel member, British Arts Festivals Association annual conference speaking on festival leadership in turbulent times
  • October 2015 ENCACT Conference in Cultural Management and Policy presentation on festivalisation of cultural production
  • September 2014 International Conference in Cultural Policy Research presentation on festival typology
  • November 2011 European Festival Research Programme conference presentation on Place Marketing; the impact of Buxton Festival.
  • November 2009; European Festival Research Programme conference presentation on Leadership at Sidmouth Folk Festival

Current research students

Clare Bowyer, PhD student, 2nd supervisor

Professional esteem indicators

Fellow of the Royal Society of Arts

External Examiner, Sheffield Hallam University MA Arts and Cultural Management 2016-2018

ORCID number

0000-0002-3955-1913

Jennie Jordan photo 2014

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