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Marketing Management MSc

Benefit from dual award/exemptions from professional body qualifications

Overview

Reasons to study Marketing Management at DMU:

This is a one-year full-time specialist master’s degree for those with little or no previous work experience or qualifications in marketing. Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture.

  • Boost your earning potential
    Faculty of Business and Law postgraduates command an average salary of £44,186 (DLHE, 2013/14)
  • Learn about the latest developments in marketing
    Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
  • Design your course
    Tailor the course to your career aspirations by choosing from a range of modules
  • Personal and professional development
    You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer two scholarships.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.

More courses like this:

Business Management and Sport MSc
Business Management and the Creative Industries MSc
Advertising and Public Relations Management MSc
Strategic and Digital Marketing MSc

 

 

 

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Duration: One year full-time, up to six years part-time (daytime classes only)

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding: £7,000

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Duration: One year full-time

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding: £12,200

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

You should hold a good Honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis.

English Language requirements

If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing and Strategic e-Marketing.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

  • Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study – this module guides you through the fundamentals of marketing and examines how they are applied in practice.
  • Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
  • Consumer Culture and Behaviour – emphasises the importance of understanding consumers in formulating marketing strategy. In addition to exploring why people buy products or services, the module will also encourage an appreciation of how consumption activities contribute to the broader social world.
  • Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
  • Accounting for Managers – provides an overview of accounting and finance issues. You will look at company accounts from both the shareholder and the company perspectives.
  • Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.

You will choose two further elective modules. The following are typical of the elective modules offered:

  • The Social and Sustainable Face of Marketing
  • Direct and Digital Marketing
  • Strategic e-marketing
  • Creative Brand Strategy
  • Customer Relationship Management

During the final semester (June-September) you will complete a marketing analysis project on a marketing topic of your choice. 

Note: All modules are subject to change in order to keep content current.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Teaching contact hours

Full-time option

For the full time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Part-time option

For the part time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks

Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Accreditations

This is one of a small number of marketing courses in the UK that are accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, an enhanced qualification that is sought after by employers.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree.  These additional professional qualifications make you more marketable by distinguishing you from other candidates and form another important step in your career development.

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Facilities include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work and quiet study zones for individual work. 

The faculty has a large number of high-spec IT labs. The DMU bookshop stock a number of core text books and a range of background reading for your course, along with a variety of stationary.

The Oasis café in Hugh Aston provides Costa Coffee as well a range of snacks and refreshments. 

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

During standard term time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. Outside of this period, and during university holidays, the library will remain open but with reduced opening hours.

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

Opportunities and careers

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

DMU Open Evenings

Our next Open Evening takes place on Thursday 7 September 2016, book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

50% off selected PG courses
Open evenings
Online chats
Research at DMU
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50% off selected PG courses

We are committed to helping our graduates enhance their careers and personal development through further study, which is why we offer the Vice-Chancellor’s 2020 Scholarship. This gives DMU graduates a tuition fee discount of up to 50 per cent on selected full-time and part-time postgraduate courses, based on academic achievement and merit. Find out more.

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Open Evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.

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Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

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Research at DMU

De Montfort University (DMU)’s growing reputation for research which benefits society has been confirmed with the publication of the REF 2014 results. Find out more.

 
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