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Cultural Events Management MSc

Cultural Events Management MSc

The Cultural Events Management course meets the needs of the expanding cultural events and festivals industry perfectly. It explores the connections between culture and business and demonstrates how to apply theory, key skills and knowledge in practice.

Overview

Reasons to study Cultural Events Management MSc at DMU:

  • A unique focus on cultural events, the cultural sector and the festival community
  • Tailored to meet the needs of the dynamic and expanding industry of cultural events and festivals
  • You will explore the relationship between culture, business and management while enhancing your skills in developing and managing cultural and commercial events
  • You will be able to work with key DMU partners such as British Arts Festivals Association, De Montfort Hall and Festival Republic
  • You will also benefit from working with teaching staff at the cutting edge of publishing, research and new ideas in the field
  • Alongside members of staff, you will have the option to organise and run DMU’s annual week-long festival Cultural Exchanges
  • 96.6% of DMU postgraduates are in full-time employment or further education within six months of completing their course*

* Destination of Leavers from Higher Education (DLHE) survey 2013/14 (Employability Performance Indicator)

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

More courses like this:

Arts MA

  • UK/EU
  • International

Key facts for UK/EU students

Duration: One year full-time, two years part-time.

Start date: September 2017


Fees and funding: UK/EU: £4,750 (full-time), £2,375 (part-time) per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

You can apply to study at DMU directly using our online applications portal.

Key facts for international students

Duration: One year full-time

Start date: September 2017


Fees and funding: International: £12,200 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

You should have the equivalent of a 2:1 or above UK bachelor’s honours degree. 

We encourage and welcome applications from applicants with a wide range of backgrounds and perspectives and all non-standard applications will be considered.

International students

If English is not your first language an IELTS score of 6.5 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

 

Structure and assessment

 

Course modules

Teaching and assessments

 

 

Modules

Events Leadership
Addresses the needs of individuals leading cultural and commercial events and events management organisations. It explores the advantages and weaknesses of public versus private ownership, and the skills needed to motivate, manage and organise staff and other stakeholders to create excellent events.

Festivals and Events Practice
Examines the context, content and practice of the expanding market of cultural festivals and events that has exploded across the globe in the last two decades. It will explore the political and cultural forces that have contributed to this expansion. The scope of the module will cover a range of community based celebrations such as Mela and Carnivals, to the network of established festivals, such as the Edinburgh Festivals and other European ‘high’ art festivals such as Salzburg as well as ‘mega’ events brought together for reasons of city marketing as much as for their artistic content e.g. Liverpool 2008.

Marketing for the Creative Entrepreneur
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Music Festivals
Recognises that music festivals have been one of the more popular elements of the exploding global festival scene in the past two decades. Examining the nature of specific festivals and their histories you will deepen your understanding of specific aspects of the management and development process.

Animating Places
Explores the ways in which artists, of all disciplines and media, use public spaces. You will consider the how major events and festivals are being used promote individual locations over others and, in particular, how such events can be used to bring those places to life in the eyes of visitors. You will also explore the issues that might affect these artists and the commissioning bodies, and examine the impact of the event on, and engagement of, audiences.

Cultural Policy and Planning
Provides definitions of national and local cultural policies that, although unseen, often influence the working lives of cultural events managers. You will also explore the wider cultural policy and planning frameworks as well as its application.

Museum Exhibition and Design
This module considers the broad concepts of museum design and exhibition display. It examines the semiotics of display and communication of meaning, including the museum as a repository of cultural identity. 

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Dissertation
Sees you undertake independent, sustained research into an area related to the Cultural Events Management master’s. Your chosen area of research may be drawn from one of the taught modules, linked to a wider issue touched on only briefly during your course or it may be based on a completely new area, not covered during your studies. 

OR

Work Based Project
Allows you to develop and demonstrate your skills in a practical context such as undertaking a work placement. Ideally, this work-based project, which will see you complete at least 400 hours, will include working on the development, promotion and delivery of a festival or event. 

Note: All modules are subject to change in order to keep content current

Overview

The programme takes a very case-study and primary research approach to teaching, combining academic study with practical experience in organising specific events, thanks to guest lectures and workshops you will also meet a host professionals from the cultural events industry. These national and international specialists range from those working for specific festivals and events, to local authorities and industry organisation professionals as well as technicians from the security and health and safety fields. In addition, as DMU is a member of the European Festivals Research Project, you will also meet respected international academics.

Assessment is continuous through methods such as reports and essays, portfolio, proposals, presentations as well as either a work-based project or a dissertation at the end of the course.

All the tutors teach modules within their own research specialisations placing you at the forefront of new discoveries and developments in areas such arts and cultural events, strategic planning, the use of public space and communicating through media and advertising. DMU staff recently completed a major piece of research, funded by the EPSRC, which explores how issues of sustainability can be promoted with, and through, festivals.

Along with other experts in the field, Chris Newbold and Jennie Jordan have recently published two new books, Focus on Festivals: Contemporary European Case Studies and Perspectives (2015) and Focus on World Festivals: Contemporary case studies and perspectives (2016) examining the basis for the remarkable growth in festivals worldwide.

As well as running DMU’s Cultural Exchanges Festival, many of them are also researching festivals such as Latitude and Dave’s Leicester Comedy Festival and various carnivals and melas. Their involvement in these projects creates opportunities for your own research projects and work placements as does DMU’s link to festivals and events across Europe through its membership of the European Festivals Research Project. 

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week 

Part-time study is normally undertaken on a half-time basis.

 

 

Facilities and features

Facilities

There is a dedicated resources room available to masters students, which during the Cultural Exchanges Festival becomes the hub of the event management. The dedicated computer centre includes a state-of-the-art media lab with Apple Intel Mac Pro computers, cinema screens and all the latest creative software applications with full technical support. There are computing classrooms and an additional suite of computer workstations, which can be pre-booked. Our computer centre reflects both our commitment to providing access to information technology and our determination to develop innovative teaching methods and web-based learning resources. 

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

 

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

 

Opportunities and careers

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Enterprise

Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

Placements
This will give you the opportunity to develop and demonstrate skills acquired from the taught course in a practical context working with an organisation or company for three months in the third term. It is anticipated that this work based project/placement will include experience of working on the development, promotion and delivery of a project/festival or cultural event. 

 

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#DMUglobal

The international context of Fine Art is an essential part of the course. Since 2014 Fine Art students have been able to benefit from subsidised foreign study trips, including destinations in New York, Cyprus and Venice. We plan to continue to offer regular study trips abroad through this innovative and subsidised scheme. 

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Graduate careers

Within the UK alone it is estimated that there may be up to 25,000 festivals and events with a strong cultural dimension. With the increasing number of commercial events, it is clear that there is a substantial market for DMU’s graduates both in the UK and globally. Many people employed in the festivals sector travel from one festival to another on three to four month contracts. There are also major sporting events such as the Olympics, and commercial expos, which all provide employment opportunities.

“This course has enabled me to step back from my working environment and gain a wider perspective of issues around cultural events. It has helped my professional development in gaining a more strategic outlook and developing leadership and business planning skills.” -  Simon Brown, Leicester City Festival and Events Officer

DMU Open events

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Saturday 7 January 2017
10am-1pm

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How to apply 

We welcome applications from UK and international students with a wide range of qualifications and experience.

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More about your DMU

Scholarships
Cultural Exchanges festival
Research
Leicester guide
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Scholarships

We are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

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Cultural Exchanges festival

Cultural eXchanges 2016 guest Paris Lees, writer, broadcaster and passionate campaigner for better media representation of transgender people. A festival of ideas, insight and inspiration.

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Research

The Faculty of Art, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more

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Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.

 
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Events

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