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Fashion Management and Marketing MA

Fashion Management with Marketing MA

The Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

Overview

Reasons to study the Fashion Management with Marketing MA at DMU:

  • Study fashion promotion and marketing, global fashion management, ethical and sustainable fashion, integrated brand management and research methods, as well as optional modules
  • Learn from our highly experienced academic team and visiting guest lecturers from the fashion industry
  • You will have the opportunity to complete a dissertation or a work based project and develop your chosen specialism whilst potentially gaining valuable work experience
  • Develop your knowledge by studying within a dedicated postgraduate environment alongside MA students from other programmes
  • 96.6% of DMU postgraduates are in full-time employment or further education within six months of completing their course*

* Destination of Leavers from Higher Education (DLHE) survey 2013/14 (Employability Performance Indicator)

The fashion industry is a vibrant and challenging business environment. The Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

The innovative programme is aimed at graduates with a fashion, textiles or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques and brand management theories.

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

More courses like this:

Design MA
Design Innovation MA/MSc
Design Management and Entrepreneurship MA
Fashion and Textiles MA

  • UK/EU
  • International

Key facts for UK/EU students

Duration: One year full-time, two years part-time.

Start date: September 2017


Fees and funding: UK/EU: £4,750 (full-time), £2,375 (part-time) per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

You can apply to study at DMU directly using our online applications portal.

Key facts for international students

Duration: One year full-time

Start date: September 2017


Fees and funding: International: £12,200 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:1 UK Bachelor’s Honours degree in a relevant subject.

If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

International students

If English is not your first language an IELTS score of 6.5 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Whilst the University tries to ensure that all of its programmes run as advertised it is sometimes necessary to make significant changes to the structure of the programmes or to discontinue a programme entirely if for instance there are insufficient student numbers or staff changes. This will sometimes happen between an offer being made and enrolment.

Where changes are made the University will endeavour to inform applicants as early as possible to minimise the potential disruption to the application process. Where possible an alternative programme will be offered in a similar subject area.

In cases where programmes are changed or discontinued the University will send a communication to you electronically and/or by hard copy outlining your options.

Structure and assessment

 

Course modules

Teaching and assessments

 

 

Modules

Term one

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Integrated Brand Management
Provides a practical exploration of branding from both a business and design perspective. You will investigate brand management with an emphasis on brand narrative and explore the holistic approach to brands by examining sensory branding, emotional branding, spiritual branding and experience design. You will learn how brands are used to promote business both internally and externally and how to apply the principles of a design audit to a brand of your choice in order to explore how it supports the business objective.

Fashion Promotion and Marketing
The module reviews both theoretical concepts & current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Global Fashion Management 1
This module focuses upon the management of the various activities involved within the product development process, from concept to production. Exploring sourcing strategies, critical path management and customer analysis along with practical elements to develop an understanding of the processes to develop products to commercial quality standards. A contemporary vision of the global fashion industry is also gained through reflecting on future market and industry trends. 

Term two

Global Fashion Management 2
This module builds on Global Fashion Management 1 and focuses upon the supply of products from production to consumption. You will explore a range of global supply chain activities, including the management of all of the processes to ensure that the products are produced at the right time, in the correct quanities and are availible by specified deadlines while working to tight budget constraints and maintainting the expected quality standards. 

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

You will select two modules from the following term two optional modules:

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Strategic Markets for Design in the Global Economy
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Term three

Final Project: Dissertation
The course culminates in a Dissertation; a research project allowing you to focus on a specific subject area of your choice often focused upon a topic associated with future career objectives. This is an opportunity to deepen your knowledge and understanding to demonstrate critical understanding of your chosen area of investigation.

OR

Work based project
This work-based module allows you to use the skills developed during your course and enables you to undertake a negotiated investigative project in a real-world setting. You will be expected to demonstrate that you can exercise initiative, take personal responsibility, embrace complex decision-making processes and act autonomously in planning and implementing tasks at a professional level. As part of the project, you will be required to produce a project proposal, 10,000 word report and a 30-minute presentation. (Note that students are responsible for securing their own suitable work experience)

Overview

The programme is delivered primarily through lectures and seminars as well as tutorial guidance. Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject on a one to one basis between the tutor and yourself; however you may find yourself in a small tutorial group to benefit from the contribution of others.

The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module also includes the formulation of a weekly blog for you to keep abreast of topical issues and sometimes to provide a framework for seminar discussions, as well as being an assessed module component. You will be required to submit a project proposal which will act as your plan for future research, especially for the dissertation. 

As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies.

Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricular activity.

Throughout the programme the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate to the module curriculum.

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week

Part-time study is normally undertaken on a half-time basis.

 

 

Facilities and features

Facilities

The Faculty of Art, Design and Humanities has excellent and well-equipped facilities. Group work and tutorials take place within a dedicated centre, enabling you to benefit from strong group cohesiveness and a vibrant multi-disciplinary graduate community. IT facilities include Mac, PC, CAD, graphics and multimedia labs, with access to specialist software to support your study.. The programme makes use of some of the specialist practical facilities in the fashion and textiles subject areas and is supported by a range of specialist resources in the library. 

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

 

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

 

Opportunities and careers

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Enterprise

Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

 

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

 

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Graduate careers

Due to the range and variety of modules within the programme and the knowledge and skills that you bring to the programme, there is a diverse choice of opportunities throughout the fashion supply chain which may include: fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Graduates would also be in a strong position to consider developing a new business along with the support from the university’s Enterprise team 

DMU Open events

Postgraduate Coffee Morning
Saturday 7 January 2017
10am-1pm

Register now

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How to apply 

We welcome applications from UK and international students with a wide range of qualifications and experience.

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More about your DMU

Scholarships
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Research
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Scholarships

We are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

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Vijay Patel Building

The new Vijay Patel Building at the heart of DMU will offer sector leading facilities to students on our Art and Design courses.

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Research

The Faculty of Art, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more

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Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.

 
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