Advertising and public relations (PR) are fast-moving and highly competitive professions as well as being extremely popular career choices. To be successful in these fields you need talent, high-level skills and insight. This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in these industries.
Duration: One year full-time, up to six years part-time
You should hold a good honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available both before and during the course if required.
Teaching will be delivered through formal lectures, more informal seminars, tutorials, workshops, discussions and e-learning packages. You will also be expected to undertake independent study and research. Assessment is usually through a combination of individual and group work, presentations, essays, reports and exams.
This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management. It is suitable for students with or without previous marketing experience and/or qualifications.
The course complements our other two postgraduate marketing degrees: Marketing Management MSc – a general marketing degree designed for those without previous marketing experience or qualifications; and Strategic Marketing MSc – a specialist degree with a focus on competitive intelligence and strategy which is designed to take those who already have marketing experience or qualifications to a deeper level of understanding.
The main aims of the course are to:
Core modules include:
You normally choose one further module. The following are typical of the elective modules offered:
Programme/Module Information Handbooks:
Advertising and Public Relations Management MSc|
Additional professional qualifications
If you successfully complete the Direct and Digital Marketing module you will also benefit from significant exemptions for the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. Visit theidm.com| or further information.
The De Montfort University MSc Advertising and Public Relations Management, MSc Marketing Management, MSc Strategic Marketing are three of a small number of marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is sought after by employers.
This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.
There are numerous career opportunities within the world of marketing communications – and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side (ie within the companies who employ the agencies) – working their way up to senior management positions within large organisations. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture – a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.
UKPASS is the postgraduate equivalent of UCAS and gives you a simple and efficient way to apply online. It allows you to search for a course and guides you through the application process. Using UKPASS you can apply for up to ten courses for free.
You can create your application in your own time, so you can consider, research and complete each section at your own speed. You can track your applications as they progress, and can also receive and reply to offers online. Apply online with UKPASS|
You will need to attach qualification transcripts, references and evidence of English language (if you are an overseas student) with your UKPass application. If these documents are not attached to your original application, this will delay the process of your application.
For more information please contact:
T: +44 (0) 116 257 7458
At DMU there is always something to do or see, check out our events for yourself.
DMU is a dynamic university, read about what we have been up to in our latest news section.
Read about our mission and vision and how these create a supportive and exciting learning environment.