Job: Senior Lecturer
Faculty: Business and Law
School/department: Faculty of Business and Law
Address: De Montfort University, The Gateway, Leicester, LE1 9BH
T: +44 (0) 116 207 8072
Nichola Phillips is a Senior Lecturer in the Department of Strategic Management and Marketing at De Montfort University. Her teaching responsibilities include The Digital and Social Media Context of Business, Public Relations Management (Brand PR) and New Media Perspectives. Nichola read Experimental Psychology at the University of Oxford before pursuing a career in Public Relations management, latterly as Divisional Director at the RED Consultancy, London. Nichola’s interest in digital marketing and social media stems from her work, both agency and client-side for Microsoft’s MSN network of internet sites and services. Current research interests include digital and transitional identities and the form and function of online consumption narratives.
Has Mumsnet changed me? SNS Influence on Self Construction and Development Academy of Marketing Conference 2012
Peer-reviewed Journal Publications
Has Mumsnet Changed Me? SNS Influence on Identity Adaptation and Consumption Journal of Marketing Management August 2014
Current research interests include digital and transitional identities (recent projects have focussed on motherhood) and the form and function of online consumption narratives.
Digital and Social Media Context of Business, Content Marketing, Social Media Marketing, Public Relations Management
MA (Oxon) Experimental Psychology, Oxford University 1999
BA (Hons) Experimental Psychology (First Class), Oxford University 1996
PGCert HE (Distinction) De Montfort University 2012
Nichola is module leader for:
Nichola was awarded the Vice Chancellor's Distinguished Teaching Award in 2009
Eligible for full membership of Chartered Institute of Public Relations (CIPR) lapsed
De Montfort University, August 2009 to date
Senior Lecturer in Marketing, Dept of Marketing, Faculty of Business & Law. UG and PG module leadership. New module development.
De Montfort University, September 2008 – April 2009
Lecturer in Public Relations, Dept of Media, Film & Journalism, Faculty of Humanities UG and PG module leadership
Microsoft, September 2004 – April 2005PR Manager, MSN Europe, Middle East and Africa
The RED Consultancy, September 1998 – June 2004Divisional DirectorClients: MSN, DHL, Ladbrokes, Britvic, Woodland Trust, Johnson & Johnson (Piz Buin, RoC, Johnson's Baby), Kelloggs, Advantica
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