Media and Communication Module Details
First year | Second year | Third year
Core Concepts in Media and Communication
Introduces you to a broad range of concepts, debates and skills necessary to undertake further study in Media and Communication. You will identify and interrogate key theoretical models of analysis and provision and social/cultural contexts in which contemporary media operate and exert influence on a domestic and global scale.
Media Industries: National and Global Perspectives
This module provides an overview of the institutional and social history of the media in a variety of different national contexts and considers key issues and debates related to the organisation and regulation of the media, including: the regulation of media ownership and control; the role of public service broadcasting/media; the regulation of media content; and, the impact of media convergence on these debates. A key theme of this module is the increasing globalization of the contemporary media and communication industries.
Media Cultures and Everyday Life
Examines the notion of ‘culture’, a range of mediatised practices, cultural institutions and media/cultural industries. It covers the everyday significance of contemporary cultural and media forms, including visual/screen media, class and culture, media/cultural policy, online culture and celebrity culture. It also focuses upon the analysis of consumer culture, the social significance of phenomena such as music, fandom and advertising, and the distinction between popular/mass and high forms of culture.
Introduction to Photography & Video
This module is a pre-requisite for all other photography and video modules. The photographic component allows each student to develop an aesthetic awareness and understanding of the language of photography. Through a series of practical projects they will be encouraged to gain technical skills in the use of 35mm SLR and Digital cameras, to control the visual content of their still image making. The video component assumes no prior knowledge of video production and introduces students to the practical language and grammar of production through a series of lectures, seminars, tutorials and practical exercises. Students will work in groups and will be introduced to basic camcorders, sound equipment, and digital editing.
Researching Media and Communication
Introduces you to the main research and analytic traditions in media and cultural studies. You will learn how to conduct and critique different research methodologies.
Media Discourse: Events
This module provides students with an opportunity to explore the ways in which media texts and media events function within contemporary culture. In particular, the course will offer a critical assessment of different approaches to the creation of meaning, taking as its subject-matter a variety of sources, including advertising texts, news stories, and public rhetoric, and the broad category known as Media Events.
Media, Gender and Identity
Develops your understanding of how film, TV and other media shape our perceptions of gender, and notions of identity more generally. You will build your skills as a critic and thinker through a close focus on a range of texts.
The module provides an overview of the cultural significance of online television streaming platforms. It draws on examples of the most popular original serial television content to analyse the ways in which companies such as Netflix and Amazon Prime brand themselves as unique in terms of technology, audience measurement systems, identity politics, viewer engagement (binge-watching and ‘immersive’ viewing practices), narration and aesthetics.
This module will introduce, develop and showcase key examples from current global subculture research. Students will be introduced to three competing perspectives and case studies set across three blocks. The first bloc introduces students to classic approaches to the study of subcultures from 19th Century events to present. Bloc two examines subsequent developments from the CCCS into the realm of ‘post subcultures’ investigation of rave, dance culture and its subsequent global manifestations and appropriations. Finally bloc three will draw together previous debates and consider the online homogenisation and transmission of global subcultures.
Race and the Media
This module examines the interdependent relationship between race and media. It is underpinned by a desire to explore theoretically why and how race is played out in media and cultural content. It explores the ways in which racial and ethnic identities have been constructed through media and culture, over space and time. It is grounded theoretical frameworks such as critical race theory; Black feminism; postcolonial theory which in turn inform discussions around: whiteness; class and gender; postcolonialism.
Will introduce you to practices that the TV industry follows, with particular emphasis on the relationship between TV programmes and schedules.
Introduces you to different types of public relations, the industry structures, and the tools used by practitioners to engage with audiences.
New Media Design and Production
Explores core theories and skills for graphic design and web design and development.
Photography and Video 2: The Documentary Image
This module builds on the foundation gained in Introduction to Photography & Video to extend students’ practical and aesthetic knowledge of still and moving image production. The area of study will revolve around an understanding and exploration of contemporary documentary practice in both moving and still image production. Students will therefore be required to study and practice both still and moving forms of image production within this module.
Your Dissertation allows you to specialise in an extended area of study for the whole year and produce a detailed written study about a media issue or work on your own individual film project.
Global Advertising Practices
Offers an insight into basic marketing concepts and promotional strategies associated with advertising as a commercial and creative practice. The module is informed by critical theory and delivered through assignments that combine practice and theory.
Writing for the Screen
Offers the opportunity to receive professional training and practical guidance from an industry practitioner to develop your skills in creative scriptwriting for television, online video and film.
New Media 2: Creative Project
Enables you to extend your understanding of the technologies and techniques involved in new media production. You will also explore the practical possibilities offered by networked new media.
Audiences and Fandom
Focuses on the people who watch movies and aims to understand how and why we engage with filmic texts. You will develop your understanding of how films address viewers, but also what viewers get out of their relationship with the cinema.
Applies a range of existing, key debates and methodologies to this growing popular genre.
Sport and Media
Examines the interdependent relationship between sport and the media focusing on: the political economy of media and sport; the relationship between sport, media and identity formations based on gender, race and nation; and the role of audiences in the communication process.
Addresses the growth and impact of global social/protest movements (both within the context of economic 'austerity', and with reference to social, cultural and historical manifestations of dissent), paying particular attention to the use of traditional and social media forms to represent the goals of the protestors, and the process of individual and collective identification that accompanies this process.
Gender and TV Fictions
Explores British feminine-gendered fiction from the 1960s to the contemporary period to address what women have contributed to the production of television drama and sitcom, and how women (at the level of gender, class, sexuality, race and age) have been represented within these genres.
This module will investigate contemporary digital media networks through the lens of the interdisciplinary science of Cybernetics. In particular the module will explore the importance of key cybernetic concepts such as communication, information, feedback, networks, cyborgs and modelling. This will enable students to understand contemporary digital media (examples will include torrents, onion routers and the Dark Net) utilising these concepts as well as contextualise these in relation to work in other areas such as cultural studies and philosophy.
International Public Relations
This module develops the student knowledge and skills, which have been gained through the Public Relations module. The module aims to equip students with the critical public relations knowledge, which will allow them to explore and research the issues and debates affecting public relations and its practitioners such as ethics, gender, corporate social responsibility and impact on the news agenda.
Negotiated Practice: Photography and Video
This module enables students to research, develop and produce an individual, in depth, creative, practical, photographic or video project. The subject matter for the project and the final method of presentation to the intended audience, will be defined by the student; bearing in mind moral and ethical standards of practice, and negotiated with the module tutor before production commences.