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Media and Communication Module Details

First yearSecond yearThird year

First year

Core Concepts in Media and Communication
Introduces you to a broad range of concepts, debates and skills necessary to undertake further study in Media and Communication. You will identify and interrogate key theoretical models of analysis and provision and social/cultural contexts in which contemporary media operate and exert influence on a domestic and global scale.

Media Cultures and Everyday Life – Examines the notion of ‘culture’, a range of mediatised practices, cultural institutions and media/cultural industries. It covers the everyday significance of contemporary cultural and media forms, including visual/screen media, class and culture, media/cultural policy, online culture and celebrity culture. It also focuses upon the analysis of consumer culture, the social significance of phenomena such as music, fandom and advertising, and the distinction between popular/mass and high forms of culture.

Second year

Researching Media and Communication
Introduces you to the main research and analytic traditions in media and cultural studies. You will learn how to conduct and critique different research methodologies.

Media Discourse
Investigates the ways that media texts and discourse function within contemporary culture.

Media, Gender and Identity
Develops your understanding of how film, TV and other media shape our perceptions of gender, and notions of identity more generally. You will build your skills as a critic and thinker through a close focus on a range of texts.

Television Studies
Will introduce you to practices that the TV industry follows, with particular emphasis on the relationship between TV programmes and schedules. 

Journalism 1
Helps you to understand the history and context of journalism. You will engage with some key theoretical issues and understand how the law impacts on journalism. 

Political Communication
Explores how politicians communicate with the public via the media and the roles that media professionals, especially journalists, play in the process. You will consider how different theoretical perspectives can be used to analyse the media’s coverage of politics.

Public Relations 1
Introduces you to different types of public relations, the industry structures, and the tools used by practitioners to engage with audiences.

New Media 1: Design and Production
Explores core theories and skills for graphic design and web design and development.

Third year

Your Dissertation allows you to specialise in an extended area of study for the whole year and produce a detailed written study about a media issue or work on your own individual film project.

Global Advertising Practices
Offers an insight into basic marketing concepts and promotional strategies associated with advertising as a commercial and creative practice. The module is informed by critical theory and delivered through assignments that combine practice and theory. 

Writing for the Screen
Offers the opportunity to receive professional training and practical guidance from an industry practitioner to develop your skills in creative scriptwriting for television, online video and film.

New Media 2: Creative Project
Enables you to extend your understanding of the technologies and techniques involved in new media production. You will also explore the practical possibilities offered by networked new media.

Public Relations 2
Explores key academic debates and issues in public relations from a global perspective and helps you learn the skills required to secure a first role in PR.

Broadcast Journalism
Allows you to explore and develop your broadcast skills. You will have the opportunity to access our Creative Technology Studio and broadcast on the university’s Demon Media network. 

Sports Journalism
Is a practical module that will support you to develop key sports reporting skills, covering, in particular, football, rugby and cricket. You will liaise with Leicester’s most prominent professional clubs in these sports. 

Identities: Media, Power and Difference
Considers the production and representation of ‘identities’ across a range of media platforms – from those produced by large corporations to those created with a DIY ethos.

Audiences and Fandom
Focuses on the people who watch movies and aims to understand how and why we engage with filmic texts. You will develop your understanding of how films address viewers, but also what viewers get out of their relationship with the cinema.

Paranormal Media
Applies a range of existing, key debates and methodologies to this growing popular genre.

Cybernetic Media
Investigates contemporary digital media networks through the lens of the interdisciplinary science of cybernetics. You will explore the importance of key cybernetic concepts such as communication, information, feedback, networks, cyborgs and modelling.

Film Exhibition and Consumption
Introduces you to the study of film exhibition and consumption with the focus on: the spaces of film exhibition and consumption - cinemas and the home; the changing technologies of film exhibition and consumption - celluloid, video, digital and the Internet; the distribution of film - programming and marketing; and film exhibition and consumption as a social practice - how films are consumed.

Sport and Media
Examines the interdependent relationship between sport and the media focusing on: the political economy of media and sport; the relationship between sport, media and identity formations based on gender, race and nation; and the role of audiences in the communication process.

Sports Journalism
Is a practical module that will support you to develop key sports reporting skills, covering, in particular, football, rugby and cricket. You will liaise with Leicester’s most prominent professional clubs in these sports. 

Global Dissent
Addresses the growth and impact of global social/protest movements (both within the context of economic 'austerity', and with reference to social, cultural and historical manifestations of dissent), paying particular attention to the use of traditional and social media forms to represent the goals of the protestors, and the process of individual and collective identification that accompanies this process.

Gender and TV Fictions
Explores British feminine-gendered fiction from the 1960s to the contemporary period to address what women have contributed to the production of television drama and sitcom, and how women (at the level of gender, class, sexuality, race and age) have been represented within these genres.