Meet the stars of our new TV advert
Find out more about some of the key scenes in our TV advertising campaign.
Naimah Kasem - Human Resource Management BA
Naimah plays a key role in the advert’s opening shot, walking across campus. The Human Resource Management student is a keen actress and comedian in her spare time and her confidence caught the eye of the casting directors when she was on an academic trip to New York through #DMUglobal – the university’s pioneering programme offering all students an international experience to enrich their studies - where she visited the UN headquarters.
For her, the opportunities to apply her studies in the real world through #DMUglobal are a key reason why she chose to study at DMU.
Tom Cox - MArch
Tom graduated in July this year and has already secured his ideal job as an architectural assistant with a firm in Bristol. One of the key factors that led to this opportunity was his international exposure as one of the key exhibitors at the GREAT Festival of Innovation in Hong Kong, the UK Government’s celebration of the best creativity, business, education and entertainment the country produces, and at which DMU was the leading higher education partner.
At the festival, Tom demonstrated his design for an innovative ‘Vertical Farm’ – a sustainable method of farming which uses layers of farmland arranged into towers. It is these designs we see featured in the advert.
Parimala Ramu - Engineering and Management MA
Indian student Parimala has taken part in a huge range of experiences, not simply on her Engineering and Management course, but through #DMUworks, the university’s ambitious programme to ensure all students are work-ready through employability experiences. Parimala gained valuable experience with Rolls-Royce, learning about internships in its engineering team.
Lucia Metzger - International Relations and Politics MA
Lucia’s ambition is to one day work for the United Nations on projects helping refugees. With DMU, she has already experienced real work for the organisation. In the advert, we see her arriving at the UN headquarters in New York getting out of a taxi and, in the next moment delivering a speech to delegates in one of its famous debating rooms.
Hundreds of DMU students – like Lucia - have in the past year had just such experiences, opportunities which will only grow as the university works ever more closely with the UN to support its Sustainable Development Goals. Back in Leicester, Lucia also helped deliver workshops with children, and interviewing refugees about their experiences in Leicester.
Olga Galona - Dance BA; International Business and Marketing BSc
Olga has always loved dance and since coming to DMU from the Ukraine, has leapt at every opportunity the university offers. She has choreographed dance performances and staged shows at Leicester venues, including the famous Curve theatre, with which DMU has a successful partnership.
In the advert we see her talking about her experiences with Square Mile India, a DMU project which takes the skills and experience of our lecturers and students out to India, through strong partnerships with charitable organisations, to improve the lives of people living there. During a visit to the Gujarat region, Olga gave dance classes to children as part of a #DMUglobal trip. We see images from that trip play out across her face as she talks.
The DMU Gospel Choir
The DMU Gospel Choir is nationally famous. Made up of students and graduates from DMU, they are a beautiful blend of voices, capable of power and grace and able to light up any occasion. Most recently they made it to the finals of ITV’s Britain’s Got Talent, winning huge praise from Simon Cowell and co, and just weeks after that, were wowing crowds at DMU’s summer graduations.
If there is a big event at DMU, the choir are sure to be there and they have performed at many venues, including Leicester Prison, as part of an innovative project delivered by #DMUlocal – the university’s public engagement team, running volunteer programmes throughout the Leicester community - to inspire inmates. It is in this setting that we see them performing in the advert and it is also their voices you hear in the advert’s soundtrack.