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Contour Fashion graduate partners lingerie collection with local cancer charity


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A Contour Fashion graduate from De Montfort University Leicester (DMU) who last year launched her first lingerie collection, including designs for breast cancer patients, has now partnered with a local cancer charity to help women feel more confident about themselves after treatment.

Roshni Desai graduated from DMU in 2019 and despite the pandemic, managed to launch her first lingerie collection on ASOS Marketplace less than one year after graduating.

The 23-year-old took inspiration for part of her collection from a family member who had recently undergone breast cancer surgery by designing a bralette that is comfortable yet fashionable for women after cancer treatment.

And now she has taken her work towards helping cancer patients further by partnering her designs with Leicester based charity 'Hope Against Cancer'.

Roshni has not only pledged to make a donation to the charity for every bralette sold on her online shop, but she has also worked with Hope to design a lingerie charity pin badge, with 25% of all pins sold being donated directly to help with vital research.

 Roshni Hope

Roshni said: “My designs are inspired by a family member who felt extremely uncomfortable finding nice lingerie to suit her after she’d had multiple operations.

“The only bra she could wear was full cup. The bralette I have created is fully lined with mesh for comfort, has no wires in so it’s very flexible for the wearer and provides support for them whilst they’re recovering.

“I wanted to design something very pretty yet practical for them.”

She added: “Partnering my designs with a charity is something I have always wanted to do; I am partnered with Hope for a year, and I really want to make a difference.

“I want women to still feel amazing and confident about themselves after they have undergone surgery or treatment. Working with Hope I want to make this happen for more women.

“I am also hopefully going to take my collection to the NEC Bridal Show later this year and I will take this opportunity to raise more awareness and fundraising for the charity. I just want to make more women feel great about themselves.”

Chief Executive at Hope Against Cancer, Nigel Rose said: “This is a fantastically innovative idea, it’s a great partnership and we are grateful to Roshni for her donations from this venture, which is helping us to continue to fund vital, life-saving cancer research right here in Leicester.”

Although she graduated in 2019, Roshni is currently back at DMU with a place on this year’s Crucible Project, where she strives to grow her brand by learning and working with others.

Most recently as part of her brand development, her lingerie collection, including the bralette has featured in a series of adverts in national magazines.

Roshni said: “It was so exciting to see my work in print, I practically ran to Sainsburys to get my copies! It has given me a massive sense of achievement; it is just great.

“Being part of the Crucible has really pushed me to try different things with my brand, its great how everyone helps each other, and everyone has different ideas to bring to the table.

“I am excited for the future and I really hope my designs make a difference to people’s lives for the better.”

Roshni’s lingerie charity pin badge can be found here and her collection can be viewed on ASOS Marketplace and her Etsy shop.

Posted on Tuesday 4th May 2021

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