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The Crucible Project

The Crucible Project is an entrepreneurship programme for DMU graduates who have an idea, product or service and require support to turn it into a business. 

The project helps a number of entrepreneurial individuals each year turn an idea or product concept into a business reality, ready to launch in less than ten months. 

Now in its fifth year, the project has received acclaim in the national press and was featured in an article The Economist, which showed how DMU entrepreneurs are helping make Leicester a “contender to be England’s most business-minded city”.

Crucible helps DMU entrepreneurs explore and start their own business by providing a wide range of support, which includes:

Potential access to funding to support your business needs | Free shared office space in The Innovation Centre | Personalised mentoring, training workshops and intellectual property advice | Opportunities to pitch for additional investment based on a royalty agreement | Access to university expertise and facilities | Group social sessions and peer guidance


  1. Contact the Crucible Project team

    Enterprise Development Lecturer (LCBS) Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible Project. Please email your questions to
  2. Get involved - become a mentor

    The Crucible Project is always on the lookout for people interested in joining our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email

How DMU's Crucible Project helped Lead Balloon turn their idea into a business

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