Dr Tracy Harwood

Job: Reader in Digital Marketing and Consumer Culture / Manager, Usability Lab

Faculty: Technology

School/department: Institute of Creative Technologies

Research group(s): Institute of Creative Technologies (IOCT); Creative and Cultural Industries Research Group (CCIs); Digital Arts Performance Practice - Emerging Research (DAPPER)

Address: De Montfort University, The Gateway, Leicester, UK, LE1 9BH

T: +44 (0)116 207 8028

E: tharwood@dmu.ac.uk

W: www.ioct.dmu.ac.uk


Personal profile

Twitter @tgharwood | @ioct_dmu | @dmu_ccis
Facebook https://www.facebook.com/tgharwood
Linkedin https://uk.linkedin.com/in/tracy-harwood-8047a83
Skype Tracy.Harwood

Publications and outputs 

Click here for a full listing of Tracy Harwood‘s publications and outputs.

Research interests/expertise

Consumer behaviour/usability, technology/usability in emerging contexts (smart cities, internet of things, retail, etc), virtual/online commerce, e-communities/tribes, marketing, creative technologies and e-commerce interface, qualitative research methods, transdisciplinary research.

Areas of teaching

Creative Technologies

Digital Culture

Creative Industries 


Research methods

Courses taught

MA Digital Arts

MSc Creative Industries Management 

Practice-Based Research Doctoral Training Programme

Honours and awards

De Montfort University Teacher Fellow, 2003 

HEA National Teacher Fellow, 2004

Membership of professional associations and societies

Fellow, Royal Society for the Encouragement of Arts, Manufactures & Commerce (FRSA) 

Member, Chartered Institute of Marketing (MCIM)

Associate Member, National Conference of University Professors

Consultancy work

Usability and User Experience (UX)

Creative Industries

Digital Economy

Creative Technologies and Smart Cities

Current research students

Uwins, Michael, Immersive soundscapes for retail performance management (First).

Kokil, Uttam, Comparative study of two user experience models and their application in computer gaming (First). 

Frize, James, New solutions to wicked problems: design processes for technology within music (Second).

Completed –

Almakky, Abeer (2017), Safety-critical medical devices, changing patterns of interaction with insulin pump: an analytical framework (Second).

Lataifah, Mohammad (2015), Using design thinking to facilitate information technology service (First). 

Chang, Jimmy Man Tsun (2007), The impact of strategic partnering on performance in garment manufacturer-supplier relationships in the Hong Kong garment manufacturing industry (Second).

Externally funded research grants information

2014 AHRC Cultural Values Project (AH/L014203/1): Machinima: an investigation into the contribution of participatory user-generated machine-cinema to cultural values, £47,563.

2009 Knowledge Transfer Partnerships Scheme: Phoenix Square digital arts centre (KTP007720), international audience development for digital arts, £125,445.

2009 Knowledge Transfer Partnerships Scheme: Rainbows Hospice for Children and Young People (KTP007325), social media development strategy, £93,319. 

2008 Arts and Humanities Research Council Catalyst Scheme: Creative Skills Workshops, £16,706.

Internally funded research project information

2016 Confucius Institute and #DMULocal: Creative Technologies in the Public Realm, conference (with Dr Sophy Smith)

2011 HEIF5: Usability Lab 

2010 HIEF4: Creative Industries Supply Chains

Professional esteem indicators

Area Editor, European Alliance for Innovation’s Transactions on Creative Technologies

Current editorial review board memberships –

Journal of Creativity & Human Development (www.creativityjournal.net/); Netdreamer Publications

Reviewer for –

Journal of Marketing Management, Journal of Consumer Behaviour, Journal of Consumer Research, Management Decision, Journal of Marketing Communications, Direct Marketing, Convergence, Creativity & Human Development International, Asia-Pacific Journal of Business Administration, IEEE Transactions on Circuits and Systems for Video Technology, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Packaging Technology and Science; Academy of Marketing, European Marketing Academy, Australia & New Zealand Marketing Academy, CIGCHI Creativity & Cognition, Eye-Tracking South Africa annual conferences; Higher Education Academy annual conference; Digital Arts and Culture Annual Conference; ISEA 


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