Job: Lecturer in Marketing
School/department: Leicester Castle Business School
Address: De Montfort University, The Gateway, Leicester, LE1 9BH
T: +44 (0)116 207 8417
I hold a bachelors degree in English Literature from Chulalongkorn University in Bangkok, Thailand, masters degrees in marketing (Middlesex) and e-business and innovation (Birkbeck, University of London) and PhD in innovation management (Birkbeck, University of London).
I started my business career in the financial services sector, working for Standard Chartered Bank, before shifting to education and cultural marketing for the British Council in Thailand for eight years, where I worked in a variety of roles ranging from education promotion officer to assistant director of marketing. In the UK, I worked as marketing and business development Officer for UCL and as assistant director in research and development with INTO University Partnerships.
I taught for Birkbeck, University of London, UCL, LSE and Queen Mary, University of London as sessional lecturer and external MSc supervisor.
Contributions to edited works:
My principal research interests lie in the field of new product/service development and innovation, specifically in university spin-off and start-up contexts. I also have extensive experience in conducting practitioner marketing research.
Marketing of Services
Principles of Marketing
PhD “Product/service innovation in UK university spin-off firms” Department of Management, Birkbeck, University of London
MSc in E-Business and Innovation, Birkbeck University of London
MA in Marketing Management, Middlesex University
Market Research Society (MRS) – August 2009
Academic research project involvement:
DMU is a dynamic university, read about what we have been up to in our latest news section.
At DMU there is always something to do or see, check out our events for yourself.
Read about our mission and vision and how these create a supportive and exciting learning environment.