Dr Anoop Bhogal-Nair

Job: Senior Lecturer in Marketing & Consumption

School/department: Leicester Castle Business School

Address: Hugh Aston Building, De Montfort University

T: +44 (0)116 207 8697

E: anoop.bhogal-nair@dmu.ac.uk

W: http://dmu.ac.uk/bal


Personal profile

I received my PhD titled ‘Goddesses of Consumerism: An Interpretivist Study of Young Female Consumers in Contemporary India’ from the University of Leicester, School of Management. I have since held lecturing posts at the University of Leicester, King’s College London, Coventry University and most recently, the University of Northampton. My research interests remain largely eclectic and continue my PhD thesis interest in understanding how consumers negotiate and consume both their sense of physical being and their self-identity between modernity and the spaces they occupy. Much of my research takes an inter-disciplinary perspective - cultural studies, anthropology, sociology and theology - focussing on the challenges, threats and opportunities consumers experience in their daily lives as individuals.

In terms of my approach to teaching, I believe in creating a learning environment that challenges and questions the status quo through harnessing a culture of critical enquiry. Encouraging students to consider a multiplicity of perspectives in marketing and consumer behaviour has been at the heart of my approach to teaching both undergraduate and postgraduate students. Subject areas I have taught are Consumer Behaviour, Marketing Communications, Creative Communications, Global Branding, International Marketing and Consumer Culture. 

Research interests/expertise

Consumer Behaviour

Transformative Consumer Research

Consumer Culture Theory

Indian Consumers

Critical Marketing

Ethnicity and Consumption

Areas of teaching

Consumer Behaviour

Global Consumer Cultures

Global Branding

International Marketing


PhD (University of Leicester)

MSc Marketing 

BA (Hons) Management Studies

Courses taught

MARK1700 – The Digital and Social Media Context of Business

MARK3030 – Global Consumer Cultures: Critical Perspectives

Honours and awards

Mar 2016 - Student Teaching and Representation Awards, University of Northampton

Shortlisted: Outstanding Lecturer of the Year

Shortlisted: NILE (Blackboard) Best Practice

Nominated: Innovation in Teaching

Aug 2015 - Research Development Award – Northampton Business School

Jun 2009 - Winner - Best Research within the Faculty of Law, Arts & Social Sciences

Festival of PG Research, University of Leicester

Jun 2009 - Winner – Graduate School Highly Commended Prize for Research

Festival of PG Research, University of Leicester

Jun 2009 - Winner – Student’s Union Researcher Recommendation Prize

Festival of PG Research, University of Leicester

Membership of professional associations and societies

American Marketing Association (AMA)

British Association for South Asian Studies (BASAS)

Institute for Small Business and Entrepreneurship (ISBE)

Association for Consumer Research (ACR)

Transformative Consumer Research (TCR)

American Academy of Religion - Member of the special interest group - Religion in South Asia (RISA)  

Conference attendance

Bhogal-Nair, A and Lindridge, A. (2018) Myths and the Market: A Skin-Deep Discursive Analysis of the Fairness Phenomena in India. Competitive Paper. Consumer Culture Theory Conference. Denmark, Odense.

Bhogal-Nair, A and Lindridge, A. (2017) Ephemeral Consumerism: Crossing Territories of the Indian Female Body. Competitive Paper. The Association for Consumer Research Conference (ACR).

Research Group Member for the Transformative Consumer Research Conference (2017), Cornell University. Track: Understanding the Role of the Culture Industries in Creating an Emancipatory Positive Critique. Group led by Professor. Jeff Murray.

Bhogal-Nair, A and Lindridge, A. (2016) Sikh Identity: Stigma, Styled Identities and Social Distancing. The Association of Consumer Research Conference, Berlin.

Bhogal-Nair, A and Lindridge, A. (2016) Don’t Freak, I’m Sikh:

Sikh Turbans, Embodiment and Identity. 11th Royal Bank International Research Conference, Wuxi China. Sponsored by the Journal of Business Research 

Bhogal-Nair, A (2014) Constructing Identity through Cultural and Ancient Interpretations of the Female Body, Advances in Consumer Research (ACR)

Bhogal, A (2013) ‘Dharma, Control and the Indian Female Consumer: Insights fron Contemporary Indian Society’, Indian Institute of Management, Ahmedabad (IIMA), Marketing in Emerging Economies Conference

Bhogal, A and Lindridge, A (2012) The Stri in Modernity, The South Asianist, Vol. 1 (2) also presented at The South Asian Anthropologists Group Workshop (SAAG), University of Edinburgh

Bhogal, A (2011) ‘Goddesses of Consumerism’,  A Song From Under The Floorboards: Consumption and Marketing Research Emerging from the Cracks, Emerging Consumer Cultures Research Group [ECCG] (Bournemouth University and Royal Holloway, University of London).

Bhogal, A and Sheikh, A (2010) “Female Identities in Flux: The Case of New Delhi and Tehran” The International Conference on Multiculturalism and Global Community, Institute for Humanities and Cultural Studies, Tehran, Iran. 

Bhogal, A (2009) "Why can't we?” The voices of young female consumers in contemporary India. The Festival of Postgraduate Research, 2009, Leicester

Bhogal, A (2008) “Between Modernity and Tradition? An interpretivist study of stigma, class and habitus amongst a sample of young female Indian consumers” Customer Research Academy Workshop Series, Volume 6. ISBN: 978-0-9558853-0-3

Recent research outputs

Murray, Jeff B; Brokalaki, Zafeirenia; Bhogal-Nair, Anoop; Cermin, Ashley...(2018), Towards a Processual Theory of Transformation, Journal of Business Research


Bhogal-Nair, A and Lindridge, A. (2017) ,"Ephemeral Consumerism: Crossing Territories of the Indian Female Body", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.

Professional esteem indicators

Review and Research Abstracts Editor – Qualitative Market Research: An International Journal

Special Issue Editor: Bhogal-Nair, A and Tadajewski, M (forthcoming) Fetishism, Commodity Fetish, Consumption and Desire, Qualitative Market Research: An International Journal

Editorial Board Member - International Journal of Management, Economics and Social Science

Session Chair – 11th Royal Bank International Research Conference

External Examiner – Bournemouth University, Faculty of Media and Communication

Review Activities

Reviewer - Conferences

Association for Consumer Research – Competitive papers

Consumer Culture Theory (2016)

Association for Consumer Research (2016)

The Academy of Marketing (2015) - Critical Marketing Stream

Reviewer - Journals

Qualitative Market Research: An International Journal (QMR)

The Journal of Consumer Behaviour

The Journal of South Asian Development

The Journal of Historical Research in Marketing

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