Mrs Siobhan Merrall

Job: Senior Lecturer

Faculty: Arts, Design and Humanities

School/department: School of Design

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 207 8051



Personal profile

Siobhan is a Senior Lecturer in the School of Fashion and textiles, specialising in Fashion Merchandising.
Her experience covers all angles of retailing from Selling to Merchandising fashion for top UK retailers and as a Supplier, working with retailers to develop and source product. She has developed training programmes for Merchandisers and Buyers and was part of the trail blazing group developing the Retail Buying and Merchandising Apprenticeship.

Research interests/expertise

Psychology and well being
Sustainability and business models

Areas of teaching

Fashion Merchandising
Fashion Buying
Global Sourcing
Global Fashion Management (Masters programme)


1990 Cardiff University, BSc (Hons) Psychology

Courses taught

Fashion Buying with Merchandising BA (Hons)

Membership of external committees

Trailblazer Group Retail apprenticeship, 2018/19. Purpose to define and set the standards for a national retail Buying and Merchandising Apprenticeship, current N

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