DMU logo
Digital Design MA

Digital Design MA

This exciting course investigates how digital or computer-related technologies can be embraced and exploited by designers in any sector, from media, product and fashion design to interior and exhibition design. 

Overview

Reasons to study the Digital Design MA at DMU:

  • The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world
  • You can explore areas of design, outside your undergraduate degree, from a digital perspective, expanding your knowledge and making you more employable
  • You will be exposed to the latest digital technologies including app and web design as well as social media. Previous students have helped create three apps for heritage organisations that are currently available on Apple App Store with another in development
  • You will work on actual live projects for external companies such as Caterpillar
  • You will learn from an expert teaching team, who are all active in their own field, and profit from visiting lecturers involved in world-class research
  • You will have benefit from top-class facilities with a host of specialist equipment, including a suite of devices for app development
  • 96.6% of DMU postgraduates are in full-time employment or further education within six months of completing their course*

* Destination of Leavers from Higher Education (DLHE) survey 2013/14 (Employability Performance Indicator)

You will have access to industry-standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing digital design and multimedia research, and commercial projects. There are also opportunities to work on digital projects set by external companies and other organisations.

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer two scholarships.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.

More courses like this:

Design MA
Design Innovation MA/MSc
Design Management and Entrepreneurship MA
Digital Arts MA

  • UK/EU
  • International

Key facts for UK/EU students

Duration: One year full-time, two years part-time.

Start date: September 2016


Fees and funding: UK/EU: £4,750 (full-time), £2,375 (part-time) per year

Find out more about course fees and available funding.

Student loan information for EU students joining in September 2016.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

You can apply to study at DMU directly using our online applications portal.

Key facts for international students

Duration: One year full-time

Start date: September 2016


Fees and funding: International: £12,200 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in one of the following subjects: Digital Design, Multimedia Design, Animation, Visual Communications, Graphic Design, Interior Design, Product Design, Fashion Design, Computer Arts, Computer Technology, Digital Marketing or a related subject. If you have other professional qualifications and industry experience we will consider your application on an individual basis.

You must have a suitable portfolio of digital or visual communications work and some experience of using multimedia software tools such as Adobe Photoshop, Illustrator Flash, Dreamweaver, After Effects. Ideally, you will also have experience of using 3D software such as Autodesk MAYA or 3DMax. 

Interview and Portfolio

Applicants with relevant qualifications should submit a portfolio of work (please see our Digital Design MA application portfolio advice for full details). Overseas applicants will be invited to send samples of their work..

International students

If English is not your first language an IELTS score of 6.0 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment

 

Course modules

Teaching and assessments

 Areas of study

 

Modules

Term one

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Creative Digital Media Design
Looks at the need for critical appraisal of current digital media technologies. You will investigate related creative and management processes and production techniques in a professional context. Alongside live design projects, you will examine advances in technology, project management, digital design method theories, concept development, prototyping and production techniques as well as design and application testing

Creative Design Studio
Explores the multidisciplinary nature of design allowing you to work on multimedia design projects with students from other disciplines. It also provides you with the opportunity to develop your own professional practice skills and conduct design exploration and experimentation related to your Major Project

Term two

Action Research Laboratory
Enables you to develop your major project design work while exploring creative and innovative design and research methods. You will produce a specification report (based on primary research) and a portfolio of investigative design development work that shows an individual creative response

You can then choose two modules from the following:

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Museum and Exhibition Design
Examines innovative designs and strategies specifically for museums and exhibitions. It focuses on display, interpretation, conservation, marketing, management and funding, cultural identity, heritage, inclusive design, sustainability, education and audience.

Service Design
Examines the role of design in the service industries. You will pay particular attention to ethical, political, social and ecological concerns, all of which require approaches that focus on design and the designers’ role in maintaining sustainability.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Technology for Design
Provides a platform for designers from various fields to explore a range technology and potentially help to advance their knowledge and practice in this area. This module recognises that digital technology and the development of new equipment, materials, artefacts and devices are all growing exponentially

Term three

Major project – Design Outcome and Reflective Report or Design Concept and Dissertation
This module will allow you to complete your Digital Design Major Project. You can either do a detailed design plus a short reflective report or just a design concept but with a significantly longer written dissertation.

Overview

Assessment is primarily through design presentations supported by written work. In term one, you can also take part in the RSA Student Design Awards.

Contact hours

In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week

Part-time study is normally undertaken on a half-time basis.

 

Specialisms

The Digital Design MA gives you the opportunity to specialise in the following:

  • Media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation
  • Product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing
  • Interior design, including digital display and projection design, intelligent interiors, lighting and furniture design
  • Exhibition, museum and installation design, including digital heritage resources, archaeology, interactive kiosk and installation design, virtual museums and exhibitions
  • Graphic design, including the design of ebooks, e-learning, interface design, interaction design and digital signage
  • Fashion design, including wearable devices, smart clothing and digital fabrics
  • Branding and marketing design, including corporate identity design, logo design, social media marketing, digital channel advertising and promotion

Facilities and features

Facilities

The course is based in excellent and well-equipped facilities. Group work and tutorials take place within a dedicated centre, so you will benefit from strong group cohesiveness and a vibrant multidisciplinary graduate community. IT facilities include Mac, PC, CAD, graphics and multimedia labs, with software for drawing, multimedia, painting/DTP, 3D modelling, animation and video.

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

During standard term time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. Outside of this period, and during university holidays, the library will remain open but with reduced opening hours.

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

 

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

 

Opportunities and careers

placements-img-01

Enterprise

Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

 

dmu-global-img-01

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

 

graduate-careers-img-01

Graduate careers

Previous graduates have found employment as web and digital designers or set up their own freelance business. Two students won university enterprise awards enabling them to set up their new business in the university’s Innovation Centre. Alternatively, you can go on to pursue further research in the form of an MPhil or PhD qualification within your specialist field of practice.

Other graduates are working as a senior web designer, app designer, multimedia production director, freelance multimedia designer, interface developer, graphic designer, digital product designer, interior designer and a digital marketing and branding executive.

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order now

How to apply 

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Scholarships
Vijay Patel Building
Research
Leicester guide
vc2020-scholarship-img

Scholarships

We are committed to helping our graduates enhance their careers and personal development through further study, which is why we offer the Vice-Chancellor’s 2020 Scholarship. This gives DMU graduates a tuition fee discount of up to 50 per cent on selected full-time and part-time postgraduate courses, based on academic achievement and merit. Find out more.

900x506-more-about-art-and-design-centre

Vijay Patel Building

The new Vijay Patel Building at the heart of DMU will offer sector leading facilities to students on our Art and Design courses.

adh-more-about-research-900x506

Research

The Faculty of Art, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more

leicester-guide-img

Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.

 
Events target area image
Events

At DMU there is always something to do or see, check out our events for yourself.

News target area image
News

DMU is a dynamic university, read about what we have been up to in our latest news section.

Mission and vision target area image
Mission and vision

Read about our mission and vision and how these create a supportive and exciting learning environment.