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Design Management Entrepreneurship MA

Design Management and Entrepreneurship MA

This innovative course enables you to examine international and global design and business issues while developing your specialist design management knowledge and skills.

Overview

Reasons to study Design Management and Entrepreneurship MA at DMU:

  • The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world
  • You will develop the design skills and creativity required by tomorrow’s entrepreneurs and design industry professionals
  • In flexible learning environment, you can choose from an extensive choice of specialisms and tailor your study not to mention exit at different points with an award
  • You will learn from an expert teaching team, who are all active in their own field and who maintain links with the commercial sector ensuring they only teach real-world, relevant skills
  • You will have benefit from top-class facilities, working in a dedicated centre with access to a range of workshops and a host of specialist equipment
  • 96.6% of DMU postgraduates are in full-time employment or further education within six months of completing their course*
  • DMU postgraduates command an average salary of £41,129* within six months of completing their qualification
  • DMU is the UK’s sole higher education representative in GREAT − the Government’s flagship marketing campaign which links creativity and commerce. In being a GREAT partner, the university stands alongside British brands recognised as world leaders in their fields including HSBC, BBC Worldwide, Jaguar Land Rover and PricewaterhouseCoopers

* Destination of Leavers from Higher Education (DLHE) survey 2013/14 (Employability Performance Indicator)

The course is aimed at design and creative industry entrepreneurs and will allow you to apply your creative and analytical skills to a wide variety of business and social contexts, from small, local businesses to multinational corporations and social enterprises.

After graduation, you will be ideally placed to respond to the growing demands of the global cultural and creative industries and possess the skills vital in today’s modern entrepreneurial and knowledge-based economy. You will be able to embrace a high level of executive responsibility in any design, creative or digital media technology business.

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer two scholarships.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.

More courses like this:

Fashion Management and Marketing MA
Design Innovation MA/MSc

  • UK/EU
  • International

Key facts for UK/EU students

Duration: One year full-time, two years part-time.

Start date: September 2016


Fees and funding: UK/EU: £4,750 (full-time), £2,375 (part-time) per year

Find out more about course fees and available funding.

Student loan information for EU students joining in September 2016.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

You can apply to study at DMU directly using our online applications portal.

Key facts for international students

Duration: One year full-time

Start date: September 2016


Fees and funding: International: £12,200 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a related subject. If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

Evidence of creative or design work in a digital portfolio of work is desirable but not essential.

International students

If English is not your first language an IELTS score of 6.5 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Whilst the University tries to ensure that all of its programmes run as advertised it is sometimes necessary to make significant changes to the structure of the programmes or to discontinue a programme entirely if for instance there are insufficient student numbers or staff changes. This will sometimes happen between an offer being made and enrolment.

Where changes are made the University will endeavour to inform applicants as early as possible to minimise the potential disruption to the application process. Where possible an alternative programme will be offered in a similar subject area. 

In cases where programmes are changed or discontinued the University will send a communication to you electronically and/or by hard copy outlining your options. 

Structure and assessment

 

Course modules

Teaching and assessments

 

 

Modules

Term one core modules:

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Design as a Strategic Business Tool
Looks at how design itself can be the driving force behind the strategic management and development of digital design and creative businesses. You will audit the use of design, design management and design thinking in the creative industries and business.

Integrated Brand Management
Provides a practical exploration of branding from both a business and design perspective. You will investigate brand management with an emphasis on brand narrative and explore the holistic approach to brands by examining sensory branding, emotional branding, spiritual branding and experience design. You will learn how brands are used to promote business both internally and externally and how to apply the principles of a design audit to a brand of your choice in order to explore how it supports the business objective.

Optional modules:

Marketing for the Creative Entrepreneur
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.

Fashion Promotion and Marketing
The module reviews both theoretical concepts and current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Term two core modules:

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Strategic Markets for Design in the Global Economy
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Service Design
Examines the role of design in the service industries. You will pay particular attention to ethical, political, social and ecological concerns, all of which require approaches that focus on design and the designers’ role in maintaining sustainability.

 

Optional modules:

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Museum and Exhibition Design
Examines innovative designs and strategies specifically for museums and exhibitions. It focuses on display, interpretation, conservation, marketing, management and funding, cultural identity, heritage, inclusive design, sustainability, education and audience.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Term three:

The final module will either be a dissertation on your major research project or an assessed work based research project. 

Note: All modules are subject to change in order to keep content current

 

Overview

The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world. The Design Management and Entrepreneurship team maintain the currency of their modules and design project teaching through involvement in consultancy, Knowledge Transfer Partnerships as well as noteworthy research activities and continuing professional development training. 

Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

Part-time study is normally undertaken on a half-time basis,

 

Facilities and features

Facilities

There are fantastic CAD laboratories and workshop facilities to support you in your research and development.

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

During standard term-time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. Outside of this period, and during university holidays, the library will remain open but with reduced opening hours.

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

 

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

 

Opportunities and careers

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Enterprise

Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

 

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

 

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Graduate careers

DMU graduates have found employment as design managers and design project managers in many sectors of the design industry, including companies such as Next. Other graduates have gone on to carry out further research and study for a PhD or to run their own creative businesses.

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply 

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Scholarships
Vijay Patel Building
Research
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Scholarships

We are committed to helping our graduates enhance their careers and personal development through further study, which is why we offer the Vice-Chancellor’s 2020 Scholarship. This gives DMU graduates a tuition fee discount of up to 50 per cent on selected full-time and part-time postgraduate courses, based on academic achievement and merit. Find out more.

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Vijay Patel Building

The new Vijay Patel Building at the heart of DMU will offer sector leading facilities to students on our Art and Design courses.

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Research

The Faculty of Art, Design and Humanities is home to research staff with international reputations in a wide range of creative and scholarly fields, blending traditional disciplines of critical enquiry and analysis with practice-based research and creative work employing cutting-edge technology. Find out more

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Leicester guide

Studying here gives easy access to the vibrant hub of entertainment, shopping and culture that is Leicester. There are clubs, bars and pubs, as well as festivals, live music, theatres and cinemas. Leicester City Football Club play in the Premier League while Leicester Tigers are one of Europe’s biggest rugby clubs. Find out more.

 
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