Term one core modules
Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.
Creative Design Studio
Introduces you to the overarching design process. You will study design method theories, advances in technology, concept development, prototyping techniques, design testing and user-centred (or inclusive) design. The module will see you developing project management skills and investigating ethical and environmental design issues. As part of a multidisciplinary team, you will also work on live design projects.
Term one optional modules
Marketing for the Creative Entrepreneur
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.
Creative Digital Media
Looks at the need for critical appraisal of current digital media technologies. You will investigate related creative and management processes and production techniques in a professional context. Alongside live design projects, you will examine advances in technology, project management, digital design method theories, concept development, prototyping and production techniques as well as design and application testing.
Design as a Strategic Business Tool
Looks at how design itself can be the driving force behind the strategic management and development of digital design and creative businesses. You will audit the use of design, design management and design thinking in the creative industries and business.
Introduces the broad concepts of sustainability, resource-efficient design and eco-design. You will also explore how best to keep sustainability, as a driver of innovation, at the heart of any corporate or marketing strategy.
Term two core modules
Action Research Laboratory - enables you to develop your major project design work while exploring creative and innovative design and research methods. You will produce a specification report (based on primary research) and a portfolio of investigative design development work that shows an individual creative response.
Term two optional modules
Museum and Exhibition Design
Examines innovative designs and strategies specifically for museums and exhibitions. It focuses on display, interpretation, conservation, marketing, management and funding, cultural identity, heritage, inclusive design, sustainability, education and audience.
Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.
Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.
Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.
Technology for Design
Provides a platform for designers from various fields to explore a range technology and potentially help to advance their knowledge and practice in this area. This module recognises that digital technology and the development of new equipment, materials, artefacts and devices are all growing exponentially.
Examines the role of design in the service industries. You will pay particular attention to ethical, political, social and ecological concerns, all of which require approaches that focus on design and the designers’ role in maintaining sustainability.
Major Project: Design Concept (Optional)
This module enables you to develop your major project to a further stage of design concept, supported by a report/dissertation of 15,000 words. This report is based on the literature research, primary market research, design development, marketing strategy and theory concepts developed through previous modules.
Major Project: Dissertation (Optional)
The module allows you to develop a more detailed dissertation of 20-23,000 words for research focused major projects.
Note: All modules are subject to change in order to keep content current