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Marketing Dissertation

Module code: MARK 3008

Module description

The Marketing Dissertation is designed to give students the opportunity to pursue a topic of their individual interest, from any area of marketing and retail; from brand to e-marketing, consumer behaviour to services marketing. Students frequently expand on a subject that has been of interest to them in previous marketing modules, link the study to issues that intrigued them from their work placements, or explore a topic that has not been studied in a formal module. With the guidance of a few lectures and support from an assigned supervisor, the dissertation should demonstrate the application of academic theory to actual marketing situations. Although supervised, the module requires the student to be able to work independently and set their own goals in exchange for the opportunity to explore a topic that excites and interests them personally. It is for all the above reasons why having a dissertation is still regarded as a badge of academic excellence and is highly regarded by industry.

Contact hours per student per year

  • Lectures: 8 hours
  • Other: Five compulsory meetings with the assigned supervisor (plus ad hoc meetings as required)

Assessments

  • Literature Review essay (2000 words): 15%
  • Dissertation (6000-8000 words): 85%

Additional costs: Depending on the nature of the dissertation's research method, students may need to pay for travel and/or support materials