The Crucible Project is an entrepreneurship programme for DMU graduates who have an idea, product or service and require support to turn it into a business.

The project helps a number of entrepreneurial individuals each year turn an idea or product concept into a business reality, ready to launch in less than ten months.

Now in its fifth year the Project has received acclaim in the national press and was featured in The Economist, which showed how DMU entrepreneurs are helping make Leicester a “contender to be England’s most business-minded city”

  1. Contact the Crucible Project team

    Enterprise Development Lecturer (LCBS) Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible Project. Please email your questions to
  2. Get involved – become a mentor

    The Crucible Project is always on the lookout for people interested in joining our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email
  3. Crucible masterclasses

    Crucible is now offering masterclasses in business essentials including marketing, finance, intellectual property law, copywriting and growth management.

    Each session is delivered by a businessperson who is an expert in their area, and has a wealth of knowledge and experience to share.

    Every monthly session has 10 places available to entrepreneurs and the business community. The sessions all take place over two days and are delivered free to SMEs but places are limited. If you can’t make it to the sessions, we ask you let us know 48 hours in advance so we are able to open it up to people on the waitlist.

    Upcoming masterclasses are:

    Intellectual Property – March 23 and 24, Innovation Centre, DMU.

    This course will provide you with the skills of identifying and recognising the Intellectual Property in your business, including Patents, Trade Marks, Copyright and Designs. You will know what assets your business has or plans to have in the future, and options available to you to exploit those assets, by way of licencing or selling them to third parties.

    Financing your business – April 20 and 21, Innovation Centre, DMU .

    A comprehensive guide to business financial management. During this part of the course we will provide you with the tools to maximise the financial success of your business.

    Marketing and Social Media – May 25 and 26, Innovation Centre, DMU.

    Day 1: Creating a marketing strategy that you can actually understand AND implement.

    Day 2: How to create online content that really generates leads! (Covering social media and blogging).

    Project Management – June 1 and 2 .

    This workshop aims to walk you through and apply a selection of project management tools and techniques to your innovative business ideas. Thus, when you are lining up your ducks ready for a project plan, you have a toolbox you can dip into for a stress-free start up!

    If you’d like further information on Crucible, masterclasses, contact

How DMU's Crucible Project helped Lead Balloon turn their idea into a business

Hear from a Crucible mentor

We caught up with Gillian from InspiringWords at her recent copywriting workshop, offered for free as part of The Crucible.

Embrace change

Benefit from change workshops, teaching businesses to harness change to reach new highs.

Branding and logos masterclass

Hear from Cristian Zuzunaga at his Crucible session, where he shared expertise on branding and logo design.

Alison's Going for Growth masterclass

We caught up with Alison from Think D Ltd ( at her recent Crucible masterclass, focusing on business growth and supporting entrepreneurs