The Crucible Project is an entrepreneurship programme for DMU graduates who have an idea, product or service and require support to turn it into a business.

The project helps a number of entrepreneurial individuals each year turn an idea or product concept into a business reality, ready to launch in less than ten months.

Now in its fifth year the Project has received acclaim in the national press and was featured in The Economist, which showed how DMU entrepreneurs are helping make Leicester a “contender to be England’s most business-minded city”

  1. Contact the Crucible Project team

    Enterprise Development Lecturer (LCBS) Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible Project. Please email your questions to
  2. Get involved – become a mentor

    The Crucible Project is always on the lookout for people interested in joining our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email
  3. Crucible masterclasses

    DMU’s Crucible programme, which has successfully supported 60 businesses over the last five years, is now offering masterclasses to entrepreneurs free of charge, thanks to the Business Gateway.

    The Crucible Start-Up programme provides practical sessions in business essentials such as marketing, finance, intellectual property law, copywriting, and growth management. Each session is delivered by a businessperson who is also an expert in that area because of their personal experience with their own business.

    If you are interested in taking part in the Crucible Start-Up programme, please contact the Business Gateway on 0116 366 8487 or

How DMU's Crucible Project helped Lead Balloon turn their idea into a business

Hear from a Crucible mentor

We caught up with Gillian from InspiringWords at her recent copywriting workshop, offered for free as part of The Crucible.

Embrace change

Benefit from change workshops, teaching businesses to harness change to reach new highs.

Branding and logos masterclass

Hear from Cristian Zuzunaga at his Crucible session, where he shared expertise on branding and logo design.

Alison's Going for Growth masterclass

We caught up with Alison from Think D Ltd ( at her recent Crucible masterclass, focusing on business growth and supporting entrepreneurs