Crucible is now offering masterclasses in business essentials including marketing, finance, intellectual property law, copywriting and growth management.
Each session is delivered by a businessperson who is an expert in their area, and has a wealth of knowledge and experience to share.
Every session has 10 places available to entrepreneurs and the business community. The sessions all take place over one or two days and are delivered to SMEs at a small cost - but places are limited. If you can’t make it to the sessions, we ask you let us know 48 hours in advance so we are able to open it up to people on the waitlist.
Upcoming masterclasses are:
Marketing & Social Media – 23 and 24 November Innovation Centre, DMU
Day 1: Creating a marketing strategy that you can actually understand AND implement.
Day 2: How to create online content that really generates leads! (Covering social media and blogging).
Intellectual Property – 14 and 15 December Innovation Centre, DMU
Day 1 – Intellectual Property - The fundamentals
This course will provide you with the skills to identify and recognise the Intellectual Property in your business, including Patents, Trade Marks, Copyright and Designs. By the end of the course you’ll have an action plan in place for obtaining protection (where available) and how to keep records for any unregistered rights.
Day 2 – Intellectual Property - Exploiting your assets
Following on from IP fundamentals you will know what assets your business has or plans to have in the future. During this course we will look at the options available to you to exploit those assets, by way of licencing or selling them to third parties; along with important information you need to know when considering such options.
Resilience in Business Part 2 – 11 January Innovation Centre, DMU
A intensive fast track to develop the confidence to proceed alongside the resilience to manage the inevitable change which comes with setting up and running a new business.
Project Management Part 2 – 12 January Innovation Centre, DMU
A comprehensive guide to business financial management. During this part of the course we will provide you with the tools to maximise the financial success of your business.
The Art of Copywriting – 25 and 26 January Innovation Centre, DMU
Tap into the power of persuasive writing.
How do you write powerful marketing copy for your business? Great copy, used well, can help sell products/services more effectively, talk to customers more persuasively and make the brand message more enticing. Come and discover a whole range of hints, tips and ideas for crafting more compelling words.
Kangaroo UK- Web Design and UX – 8 and 9 February Innovation Centre, DMU
You will learn numerous skills to equip you to create a great website for your business. With your customer in mind, you'll use relevant software and create a site map with user experience in mind, building your website to be launch ready.
If you’d like further information on Crucible, masterclasses, contact
crucible@dmu.ac.uk.