The Crucible


The Crucible is an entrepreneurship programme for DMU graduates who have an idea, product or service and require support to turn it into a business.

The programme helps a number of entrepreneurial individuals each year turn an idea or product concept into a business reality. .

Since its launch seven years ago, The Crucible has helped more than 80 DMU final year students, graduates and alumni to launch or grow their businesses in fields as diverse as gamification, digital marketing, sustainable fashion and artisan design. Their work has featured in Vogue, on the BBC, and is testament to the entrepreneurial spirit that DMU fosters.

SMEs can also join on Crucible masterclasses, which are run over two days every month throughout the programme.

The next cohort of Crucible is now open! Click here for more information.

  1. Contact the Crucible Project team

    DMU's Director of MBA Programmes Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible. Please email your questions to
  2. Get involved – become a mentor

    The Crucible is always on the lookout for people interested in becoming one of our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email
  3. Crucible masterclasses

    Crucible offers masterclasses in business essentials including marketing, finance, intellectual property law, copywriting and growth management.

    Each session is delivered by a businessperson who is an expert in their area, and has a wealth of knowledge and experience to share.

    Every session has 10 places available to entrepreneurs and the business community. The sessions all take place over one or two days and are delivered to SMEs at a small cost - but places are limited. If you can’t make it to the sessions, we ask you let us know 48 hours in advance so we are able to open it up to people on the waitlist.

    If you’d like further information on Crucible, masterclasses, contact

How DMU's Crucible Project helped Lead Balloon turn their idea into a business

Hear from a Crucible mentor

We caught up with Gillian from InspiringWords at her recent copywriting workshop, offered for free as part of The Crucible.

Embrace change

Benefit from change workshops, teaching businesses to harness change to reach new highs.

Branding and logos masterclass

Hear from Cristian Zuzunaga at his Crucible session, where he shared expertise on branding and logo design.

Alison's Going for Growth masterclass

We caught up with Alison from Think D Ltd ( at her recent Crucible masterclass, focusing on business growth and supporting entrepreneurs

Twenty years of building sustainable businesses

Hear from Ellen as she talks about her workshop helping creative entrepreneurs improve their work.

Thomas McQuade's masterclass

Thomas McQuade talks about his accountancy masterclass and the key skills participants can build on.