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Entrepreneurial DMU graduate is dazzling the business world


Karishma’s experience of running an events company during her degree has launched her into a career in aviation.  

Karishma Raichada article image

The 21-year-old from London started Glitz Events during her second year at De Montfort University Leicester (DMU) after deciding she wanted to create a business that ‘helped to bring the whole community together’.

Karishma Raichada was inspired to start the multi-cultural events company by her degree in Business and Management.

“I thought, what better way to understand the world of business than to set up my own company?” she said.

“When I first set up Glitz Events there was so much to think about: finance, suppliers, my business name and brand – it was quite full on.

“I’ve had to learn time management skills, as well as how to build a network of relationships with suppliers and customers. There have been plenty of challenges along the way, but you learn from them, pick yourself up and carry on.”

Karishma is now taking her career to new heights with the knowledge she has gained, having successfully landed a graduate job working as a commercial contractor in the aviation industry.  


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She credits her experiences at DMU and running her own business as having helped her secure the role.

“I got lots of career advice and help from DMU, including a careers advisor who looked over my CV and helped me with applying for grad jobs,” she said.

It was the breadth of CV-enhancing opportunities on offer which initially made Karishma choose to study at DMU – such as her DMU Global trip to New York, which gave her a valuable insight into the world of international business.

“It was a real eye-opening experience,” she said. “I got an understanding of how corporations work in New York compared to the UK. It helped me to link everything I learnt in my degree to the real world.

“When I looked at other universities, no other university offered such a big platform of experiences. There’s DMU Global, DMU local, DMU Square Mile – there’s just so much to get involved with.

“You leave with more than just a degree, you get experiences that really set you apart from the crowd.”

Karishma also enjoyed taking part in the Fox’s Lair at DMU, a module where students work in teams to build a business idea from scratch and pitch it to a panel of judges.

“It was fantastic for developing my presentation and team building skills. It was also great to have a hands-on module, we didn’t just learn about the theory of it, we got to actually do it too,” she said.


Posted on Wednesday 27th November 2019

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