World-leading analytics company gives DMU students exclusive insight into the world of technology


One of the world’s most successful digital analytics companies welcomed De Montfort University (DMU) students to its headquarters for a behind-the-scenes look at working in the technology industry.

Mixpanel, based in San Francisco, is a user analytics platform that allows software and app developers to optimise their products by analysing every interaction that takes place in their web space.

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Students spent the afternoon with the company’s executive team who demonstrated how their strategies have allowed them to expand into 150 countries with 20,000 customer organisations.

Ashcon Nosrat, customer success manager at Mixpanel, said: “DMU students are the very first students to visit us at Mixpanel and it’s absolutely great. We love to be able to share some of the opportunities that are available in the tech industry.”

During the visit, the students experienced live demonstrations, participated in interactive team exercises and took part in discussions panels with the company’s top executives.


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Karene Spaulding, Advertising and Marketing Communications student, said: “I met an amazing bunch of people. They’ve been able to give me an insight into how I can incorporate branding in tech which is something that I’m really passionate about and I’m looking forward to going into in the future.”

Vanessa Erivona, Business and Management student, said: “All businesses have data and we had a very interesting talk around user analytics and what it can tell us. We need to be asking the right questions in terms of how we are going to use this data to propel our business forward.”

Our students are in San Francisco with #DMUglobal’s Diversity in tech, to give them an insight into the skills and talent needed for a career in technology, which is underrepresented by Black, Asian and minority ethnic people.

Posted on Thursday 5th July 2018

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