Claudio soaks up the culture with first visit to England for DMU's FIFA Master

International student Claudio Baumann is looking forward to discovering the people and culture of Leicester as he starts the prestigious FIFA Master at De Montfort University (DMU).

Claudio is half Swiss and half Brazilian and grew up in Geneva and he has never visited England before. His major achievement so far has been working for the Swiss government as part of a team promoting the country, starting with the World Cup in Brazil and ending with the Olympic Games two years later in Rio.


He now hopes the FIFA Master will open up opportunities for sports management in both countries.

Claudio worked in Brazil for two-and-a-half years and his time there included working from a huge pavilion called ‘The House of Switzerland’, which was a free to visit showcase which gave sports fans the chance to learn about the country.

“Most people in Brazil did not have a real idea about what Switzerland had to offer so it was a really big campaign,” he said.

“I come from a hospitality management background and, with this course, I am looking forward to applying all the knowledge I acquired in Brazil to the sports industry. I am really excited about it.”

This is the first time that Claudio has visited England.


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He added: “I landed in London and came straight up to Leicester. So the city of Leicester is my first ever experience of England and I am looking forward to discovering the people and the culture.

“I was told Leicester would be an industrial landscape but it is a really pretty city, it is very diverse and I have really been taken by surprise as to how good it is.”

A united nations of 32 students from around the globe has started studying the prestigious FIFA Master course at De Montfort University Leicester (DMU).

FIFA Master - group main

The one year course, supported by football’s world governing body, involves students dedicating a term of study each at the International Centre for Sports History and Culture (ICSHC) here at DMU, the SDA Bocconi School of Management in Milan, Italy, and the University of Neuchâtel, in Switzerland.

Previous graduates from the course, which this year was named the No.1 course in Europe by SportBusiness International for an unprecedented fifth time in their global sports management course rankings, have gone on to work with global brands such as UEFA, Manchester United, Manchester City and the International Olympic Committee (IOC).

Alumni include South Korea’s former Manchester United midfielder Park Ji-Sung, Japan’s 2006 World Cup Captain, Tsuneyasu Miyamoto, Women’s Champions League winner, Ami Otaki and New Zealand rower Emma Twigg, who was ranked world number one while studying at DMU.

Students from Brazil, Zimbabwe, Pakistan, South Africa and most places in between said they had been hugely impressed by the DMU campus and the city of Leicester, as well as the course.

The course was founded in 2000 by the International Centre for Sport Studies (CIES) in Switzerland which runs the FIFA Master in association with the three universities. 

Posted on Friday 29th September 2017

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