Lego Man tour guide helps media student build strong online following

A De Montfort University Leicester (DMU) student has the building blocks of a huge social media following after hitting on a unique way to promote Leicester – using Lego.

Hugh Beaumont, second year Media Production student, has added more than 120 followers on Instagram in just two weeks after taking a tiny Legoman on a tour of the city, snapping him in front of famous local landmarks.


The creative shots – which have drawn numerous comments and shares – were originally conceived as a project for part of Hugh’s course, looking at using social media to promote Leicester.


Hugh and his little Leicester Legomen  have visited Leicester main attractions including the National Space Centre, Richard III Centre, Abbey Park and took pictures outside Leicester iconic land marks including The Curve and the Clock Tower.  


Hugh said: “I am amazed that this has taken off in the way it has, I really was not expecting it, the deadline line for the course is tomorrow, but it’s been so much fun I think I’ll continue with Leicester Legoman

Hugh added: “I have a friend who works at Leicester City Football Club and so I might contact them to see if I can get a photo at the ground, it’s really exciting and could not believe the BBC wanted to interview me.”


Following his success with Leicester Legomen, BBC Radio Leicester now want to work with Hugh in creating a web video that could be watched by millions of people.

Hugh is going to carry on adding photos of his Leicester Legomen  Instagram account, hoping to build an ever-bigger number of followers.

Posted on Tuesday 4th April 2017

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