A design student’s innovative window dressing displays have won her a place in the final of a competition held at the UK’s only international eyewear convention.
Pei-Chia Chen, studying Design Innovation (MA) at De Montfort University Leicester (DMU) will be showcasing her window display design as part of the 100% Optical eye show at London’s ExCeL arena between February 6 and 8.
Representatives from top eyewear designers Karl Lagerfeld and Michael Kors will be at the event, and Pei-Chia has already beaten off lots of competition to may her way to the final shortlisting stage.
She said: “I think it’ll be a good chance for me, I’m very excited to go down to London for the experience.
“I’m nervous as I need to set up the stand, but it’s going to be a brilliant opportunity for me.”
The competition asked designers to construct imaginative window displays – or ‘visual merchandising’ – to be used in eyewear retail. Four finalists – including Pei-Chia – were then chosen and each will have their design on show at the event in London, where an overall winner will be chosen.
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Pei-Chia’s theme is ‘Travel’, and her display presents everyone’s life as being a unique journey, one which Pei-Chia can directly relate to, having come from Taipei, Taiwan to Leicester in August 2015 to study.
INNOVATIVE: Pei-Chia's striking window dressing design
She said: “I really like being here, because I lived in the capital of Taiwan, it is nice to live somewhere a bit quieter and multicultural.
“My cousin is studying Fashion and Textile (MA) and I followed her here, I’m really glad I did!”
The Design Innovation (MA) course gives students the framework for developing innovative design products; with marketing and business strategies key too, something which Pei-Chia has enjoyed during her studies.
She added: “My tutors have a lot of experience in the industry, they have provided a lot of time for me in tutorials and by encouraging me to enter competitions like this one.
“DMU offers a lot of opportunities and resources – I especially like the library. My tutors, the library tutorials and my English teachers have helped to improve my language skills since I arrived here.
“I’d like to enter a job in marketing, promoting brands after my degree.”
For more information on the Design Innovation (MA) course click here.
Posted on Friday 5 February 2016