Dr Roxana Moroşanu Firth

Job: Research Fellow

Faculty: Computing, Engineering and Media

School/department: School of Computer Science and Informatics

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: roxana.firth@dmu.ac.uk


Personal profile

Roxana Moroșanu Firth is a Research Fellow at the Centre for Computing and Social Responsibility, De Montfort University, UK. Her research looks at people and technology, with a focus on smart homes, innovation and creativity. She is the author of An Ethnography of Household Energy Demand in the UK (Palgrave Macmillan, 2016) and co-author of Making Homes: Anthropology and Design (Bloomsbury, 2017). Her research has appeared in, among others, The Cambridge Journal of Anthropology, Design Studies, International Journal of Cultural Studies. 

Before joining De Montfort University, Roxana was a Research Associate at the Engineering Design Centre, University of Cambridge.

Google Scholar profile: https://scholar.google.com/citations?user=H61AljoAAAAJ&hl=en&oi=ao

Research group affiliations

Centre for Computing and Social Responsibility (CCSR)

Research interests/expertise

Digital anthropology
Design studies
Ethnographic methods
Creativity studies
Social studies of sustainability
Anthropology of Britain

Areas of teaching

Design anthropology 
Research methods
Media studies
Anthropology of development


PhD in Social Anthropology, Loughborough University, UK (2014)
MSc in Social Anthropology and Community Studies, National School of Political Science and Public Administration, Bucharest, Romania (2009)
BA in Communication and Media Studies, University of Bucharest, Romania (2006)

Honours and awards

Shortlisted for the Design Studies Award 2019

Membership of professional associations and societies

Member of the Association of Social Anthropologists of the UK and the Commonwealth (ASA), from 2013


Living Innovation (Horizon 2020 European-funded project)

Consultancy work

Expertise in User Research with regards to technology products
Innovation Fellow at Microsoft Research, Cambridge (2018)

ORCID number