Dr Indrani Lahiri

Job: Senior Lecturer in Media and Communications

Faculty: Technology

School/department: Leicester Media School

Research group(s): MCRC, SLRC, MDC, MCS

Address: De Montfort University, The Gateway, Leicester, UK, LE1 9BH

T: +44 (0)116 257 7859, 01162577859

E: ilahiri@dmu.ac.uk

W: https://uk.linkedin.com/in/indranilahiri

Social Media: https://research.sas.ac.uk/search/fellow/1180/dr-indrani-lahiri/

 

Personal profile

Dr. Indrani Lahiri, Senior Lecturer in Media & Communication. She holds an Associate Fellowship with the Institute of Commonwealth Studies at the University of London. She is the Fellow of Royal Society of Arts. She is Senior Fellow of HEA and an Academic Consultant in public relations. She is interested in developing interdisciplinary, cross-disciplinary research projects within the university, nationally and internationally. 

 Her research focuses on digital media, society and politics.  Her research interests include pressing questions in contemporary media studies, digital society, socio-political concerns, political communication, public relations, diversity, inclusion, race, media culture, media effects, media technologies, big data, postcolonialism, globalisation, political economy and social developmental policies (to mention a few). Her experience of working in the social media has provided me excellent opportunity to learn and gather knowledge on the research methods and skills to communicate effectively and efficiently in the social media to impart impact. Her engagement with the social media innovation has contributed to further research collaboration internationally. Apart from these she has special interest in the media pedagogies.

 Her recent publication is on “Constructive alignment and multimodal approaches – Innovative media pedagogies in public relations”, International Journal of Development Research, 8, (06), 21271-21278.

 Indrani Lahiri has worked on developing projects on social media and brand communication as a Brand Communication and Research Manager. This project aimed at developing a strong relationship between the industry and academia. She undertook extensive market research and led brand awareness and campaigns based on academic research. One of the important roles that she had to undertake as part of this project was developing promotional and campaign materials (both visual and print) for both internal and external stakeholders as a part of developing strong integrated professional relationships. This had impacted on the engagement of the audience both within and inside the organisation and involved the identification of problems related to campaign material, communication and engagement. 

She encourages postgraduate research and welcomes research proposal from prospective students who want to pursue doctoral study. Students can email research proposals directly to her address.

She has an incessant interest in international research and teaching collaboration. Currently, she is working on developing a global network of academics to address broader global issues in digital society, media and politics. 

She is keen to develop community engagement projects to expand her research reach. Recently she has started working on UN Sustainable Development Goals and exploring ways to embed it in the curriculum. She is particularly interested in research led teaching and is passionate about working with students as co-producers and co-creators. 

Research Profile

Her doctoral thesis looks into the relationship between the between the media and the Left Front Government (LFG) in the provincial state of West Bengal in India between 1977 and 2011. 

Indrani completed her PhD (awarded without corrections) at the University of Stirling. She was a Charles Wallace Trust Scholar, whose work provides a link between Media Studies and International/Global research, encouraging collaboration between scholarly endeavour and pedagogy. At the University of Stirling she taught at both undergraduate and postgraduate level and contributed to postgraduate supervision. She has delivered a postgraduate student mentoring programme, providing support and guidance, and also continues to work closely with the migration network (GRAMNET) at the University of Glasgow.

Her research interests include pressing questions in contemporary media studies, socio-political concerns, political communication, media culture, media effects, media economies, media technologies, postcolonialism, globalization, European politics, political economy and social developmental policies (to mention a few). Apart from these she has special interest in the relation between the social media and political deliberation in the public sphere. Her experience of working in the social media has provided me excellent opportunity to learn and gather knowledge on the research methods and skills to communicate effectively and efficiently in the social media to impart impact. Her engagement with the social media innovation has contributed to further research collaboration internationally.

Research group affiliations

Media and Communications Research Centre

Mobile Cognitive Systems

Stephen Lawrence Research Centre

Media Discourse Centre

Publications and outputs 

“Constructive alignment and multimodal approaches – Innovative media pedagogies in public relations”, International Journal of Development Research, 8, (06), 21271-21278.

Book Reviews

http://blogs.lse.ac.uk/lsereviewofbooks/2015/08/20/book-review-china-and-post-socialist-development-by-andrzej-bolesta/

http://blogs.lse.ac.uk/lsereviewofbooks/2015/03/09/book-review-cyber-policy-in-china-by-greg-austin/

 in media res- a media commons project

http://mediacommons.futureofthebook.org/imr/2016/09/29/political-twitterites

AI and India (Springer, forthcoming)

Left and the media in India (Monograph forthcoming)

Research interests/expertise

  • Digital Political Communication
  • Digital Society
  • Big Data
  • Public relations, digital corporate responsibility
  • Postcolonialism
  • Media Culture
  • Media pedagogy
  • Media and sustainable development goals
  • Globalisation
  • Social Developmental Policies
  • Media and Politics
  • Media and Identity

Areas of teaching

  • Public Relations
  • International Public Relations
  • Global Advertising Practices
  • Media and Communication Dissertation

Qualifications

PhD, MA, PGCert in HE

Courses taught

Foundations of Communication, Organisations and Management, International Communication, Media Economics, PR Technology, Research Methods, Integrated Marketing Communications, Media and Communications Management.

Honours and awards

Associate Fellow of the Institute of Commonwealth Studies, University of London

Charles Wallace Trust Award 2013

International Student Mentoring Award 2013-2015

Membership of external committees

Political Studies Association

Postcolonial Studies Association

Royal Society of Arts

Membership of professional associations and societies

  • Scientific Research Publishing (SCIRP)- Peer Reviewer in Politics, Media and Journalism, Anthropology and Social Sciences (2014-Present)
  • Media, Communication and Cultural Studies Association (MeCCSA PGN)- Advisory Board Member and Peer Reviewer, Networking Knowledge (2014-Present)
  • Stryvling Stirling International Postgraduate Research Journal (2011-2014)- Copy Editor and Peer Reviewer
  • Scottish Media and Communication Association (SMCA) Committee Member (2013-Present)
  • MeCCSA PGN Outreach Officer (2011-2012) 

Projects

Big Data, AI and Robotics Symposium, June 28, 2018 

Guest editing AI and Society special issue (forthcoming)

Communicating peace in the public sphere (PR in practice), research and teaching even, November 15, 2018

Forthcoming events

Symposium on Analytics-based (Cognitively-enabled) Social Systems Symposium

A copy of CfP can also be found: https://easychair.org/cfp/AISB-Analytics2019 (forthcoming)

Conference attendance

  • The role of media in changing Public Opinion in West Bengal, SGRS Post Graduate Research Conference, 12th May 2011, University of Stirling.
  • The Communist Party of India (Marxist) and its relation with media for 34 years in West Bengal, MeCCSA – PGN Conference, 4th-5th July 2011, Bournemouth Business Centre.
  • Attended IRISS workshop on Social Media, University of Edinburgh.
  • Attended the Scottish Graduate Summer School, University of Edinburgh and Herriot-Watt University.
  • The Communist Party of India (Marxist) and its relation with media for 34 years in West Bengal, ECREA Symposium, 16th-17th December 2011, London School of Economics.
  • Globalisation and media in India, International Seminar, 11th December 2012, Jadavpur University.
  • Hosted the Scottish Media and Communication Association (SMCA) conference, 26th April 2013, Glasgow Caledonian University.
  • Scottish Oral History Centre, Inauguration seminar, University of Strathclyde.
  • Presented probable research collaborations at University of Mumbai, Jadavpur University and Jamaia Milia Islamia University, India, August-September 2014

Consultancy work

Supervising RSA Fellow on project Celebrate our Similarities as an academic consultant

Current research students

Maryam Alsuaimi (Social media in PR: Kuwait) 1st Supervisor

Industry interests/expertise

Indrani Lahiri has worked on developing a project on social media and brand communication at Kinnect2 as a Brand Communication and Research Manager. She undertook extensive market research and organised brand awareness and campaigns depending on the outcome from the research. One of the important roles that she had to undertake as part of this project was developing promotional and campaign materials (both visual and print) for both internal and external stakeholders as a part of developing strong integrated professional relationships. This also had impacted on the engagement of the audience both within and inside the organisation and involved the identification of problems related to campaign material, communication and engagement. 

Skills

Indrani Lahiri’s skills include research, data analysis, academic writing, public speaking, administration, international relations, copy editing, editing, public relations, teaching, social media, social networking, leadership, blogging, journalism, proofreading, teamwork, creative writing, report writing, copy writing and market research.

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