Mr Riad Hossain Patwary

Job: PhD student

Faculty: Business and Law

School/department: Leicester De Montfort Law School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A



Personal profile

I am holding a BA (Hons) Global Business from Wrexham Glyndwr University and MSc International Business Management from The University of Northumbria. I have a keen interest in exploring, researching and understanding how cultural habits shape buying decisions. Passionate about this subject area, I am currently studying a PhD at De Montfort University Faculty of Business and Law.

Research group affiliations

The Institute for Evidence-Based Law Reform (IELR)

Research interests/expertise

Acculturation theory, social media, social identity Cultural integration, Purchase motivation


BA (Hons) Global Business, Wrexham Glyndwr University
Master of Science Business With International Management, University of Northumbria Newcastle

PhD project


Acculturation and Social Identity


My research focuses on the area of Acculturation and social identity in the context of the Bangladeshi community living in the UK. I wish to investigate the processes of adaptation different culture, by examining the effects of social media, cultural integration on the consumer purchase intention.

Name of supervisor(s)

Dr. Gaye Bebek and Dr. Amy Takhar