Miss Rayane Bouzidi

Job: PhD student

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: P2618145@my365.dmu.ac.uk


Personal profile

I am currently in the first year of my PhD, which falls within the area of consumer identity and green consumption. My research study examines the impact of ecotourism on the identity construction of tourists who are experiencing ecotourism within a cultural context that is different from theirs.

Research group affiliations

Centre for consumers, markets and society

Research interests/expertise

Consumer culture theory, consumer identity construction, consumer psychology, green consumption and sustainable development

PhD project


Ecotourism and Consumers Identity


For my PhD topic, I’m looking at the relationship between ecotourism, identity construction processes and culture and how these three variables are interrelated.  For this research I’m applying a quantitative approach.

Name of supervisor(s)

Dr Amy Takhar and Dr Gaye Bebek