Dr Ofer Dekel-Dachs

Job: Senior Lecturer

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 207 8428

E: ofer.dekelDachs@dmu.ac.uk

W: https://www.dmu.ac.uk


Personal profile

My research focuses on issues related to new forms of collectivities and personhood, globalisation effect on consumers' personal and social lives, and i have keen interestet in the use of visual methodologies in marketing. I am inspired by the critical constructionist work of Laclau and have keen interest in the linguistic approach to marketing focusing on negotiating meanings. I am also interested in foster more equal relationship in entrepreneurship among marginal SMEs in developing economies and genrally for those who live on the margins of societies. I dedicate my energy and time to bring the required knowledge, insights, networks or find new ways to get funds (e.g. crowd funding) to add value to these businesses. I am a reviewer in the Journal of Marketing Management and Journal of Small Business & Entrepreneurship (JSBE).

Research group affiliations

The Centre for Enterprise and Innovation (CEI)

Research interests/expertise

  • Individual and Collective idenitity
  • Sub-Cultures
  • Born Global SMEs
  • Anti Essentialist Marketing
  • co-creation, co-branding
  • On line consumer experience

Areas of teaching

Social Network Marketing


  • PhD University of Manchester
  • PGCE Higher Education (Sheffied Hallam Uinversity)

Courses taught

Social Media Strategy Globalisation and Culture

Honours and awards

PhD University of Manchester (2014)

ORCID number