Dr Nurdilek Dalziel

Job: Senior Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0) 116 250 6371

E: Nurdilek.Dalziel@dmu.ac.uk

W: https://www.dmu.ac.uk


Personal profile

In my current role at De Montfort University, I lead BA (Hons) Business and Marketing programme. I am involved in the design, development, delivery and assessment of a wide range of Marketing modules with responsibilities as:

•    Member of Taught Programmes Management Committee
•    Member of NSS Reflection Group
•    Member of Teaching and Learning Enhancement (TaLEnt) Student Voice committee
•    Module Leader
•    Dissertation Supervisor
•    Personal Tutor

Prior to academia, I have spent several years working for financial institutions in different roles in insurance, international banking, credit cards, marketing & product development departments. In my last banking role, I was in charge of a Marketing and Product Development unit of a large retail bank in Turkey. In 2002, I left banking to pursue further academic studies which comprised an MSc in Management and Business Research Methods and the award of a PhD by the Open University. I have been teaching a range of courses within Marketing and Management topics since 2007 at different levels including UG and PG levels involving face-to-face, distance learning and blended-learning programmes. I use and promote a range of innovative methods in teaching, learning and assessment including digital and modern modes of delivery. In addition, I design and deliver training to Marketing professionals and SMEs overseas, and hence contribute to the internationalisation of the institutions that I work for.

Career History

Academic (Teaching & Research) Experience

  1. Senior Lecturer, Leicester Castle Business School, De Montfort University (since Sept 2018)
  2. Lecturer in Marketing, Staffordshire University Business School (Jan 2016-August 2018)
  3. Lecturer (PT), London Institute of Banking & Finance (Jan 2014 – Dec 2015)
  4. Henry Grunfeld Research Fellow, London Institute of Banking&Finance (Jan 2013–Dec 2013)
  5. Associate Lecturer (DL), School of Business, University of Leicester (Apr 2007 – Dec 2015)

 Industry Experience

  1. Marketing & Product Development Head (Apr 1998 – Jan 2002)

          ETIBANK Credit Cards Department; Istanbul, Turkey

  1. International Banking Expert (May 1996 – March 1998)

          ETIBANK International Relations Department; Ankara, Turkey  

  1. Banking Officer (July 1989 – Feb 1991)

         TOBANK Insurance Division; Istanbul, Turkey 

Research group affiliations

  • Institute for Applied Economics & Social Value (IAESV)
  • Centre for Enterprise & Innovation (CEI)

Publications and outputs


  1. Coskun, A. and Dalziel, N. (2020)."Mediation Effect of Financial Attitude on Financial Knowledge and Financial Behavior: The case of university students", International Journal of Research in Business & Social Science, Vol. 9, No. 2, pp.1-8.
  2. Dalziel, N. & Avunduk, C. A. (2017). Mobile Payments in Turkey in “Book of Payments: Historical and Contemporary Views on the Cashless Society”, Edited by Batiz-Lazo, B. and Efthymiou, L., Palgrave, pp.259-268 (Chapter 22)
  1. Dalziel, N. & Hontoir, J. (2017). A Tale of Two Banks: Customer Services on Facebook in “Analysing the Strategic Role of Social Networking in Firm Growth and Productivity”, Edited by Benson, V., Tuninga, R. & Saridakis, G., IGI Global:USA, pp.136-156 (Chapter 8)
  2. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media: An Investigation into Barclays Bank Facebook Page” In Leading Issues in Social Media, (Book Chapter) Edited by Rospigliosi, A. and Greener, S. June, Academic Conferences and Publishing International, pp.53-70

Peer-Reviewed Conference Presentations & Proceedings

  1. Waite, K.; Dalziel, N. & Harrison, T. (2019). “Legitimacy of Negative Online Customer Engagement”. 2019 World Marketing Congress, Academy of Marketing Science, 9-12 July 2019, University of Edinburgh, UK
  2. Waite, K.; Dalziel, N. & Harrison, T. (2018). “Bad Outcomes from Good Practice within Emergent Negative Online Engagement”. Academy of Marketing Conference, 2-5 July 2018, University of Stirling, UK
  3. Waite, K.; Dalziel, N. & Harrison, T. (2017). “Contesting the Legitimacy of Negative Online Customer Engagement”. Bringing Institutional Theory to Marketing Conference, 29-30 May, Paris, France
  4. Barakat, B. & Dalziel, N. (2016).“An Investigation into the Role of Social Media Marketing in Organisational Performance”. Proceedings of 3rd European Conference on Social Media (ECSM2016), 12-13 July, Ecole de Management de Normandie,Caen, France
  5. Poo, B. L. and Dalziel, N. (2016).“Customer Perceptions toward Radical Innovation: Autonomous Cars”. Proceedings of British Academy of Management Conference (BAM2016), 6-8 September, Newcastle University 
  1. Lewis, K., Gandy, A. and Dalziel, N. (2015). “A Matter of Trust: The Impact of Trust on SMEs Banking Relationships in the UK”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
  2. Conaty, R. J. & Dalziel, N. (2015). “Lost in Numbers? Anchoring Effects in Advertising Claims and Product Information”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
  3. Dalziel, N. & Hontoir, J. (2015). “A Tale of Two Banks: Customer Services on Facebook”. Proceedings of 2nd European Conference on Social Media (ECSM2015), 9-10 July, School of Accounting and Administration at the Polytechnic Institute of Porto, Portugal
  4. Dalziel, N. (2015). “Customer Services on Facebook: An Investigation into the UK Banking Sector”. Proceedings of 1st International New Media Conference. 21 May, Istanbul Gelisim University, Istanbul, pp.105-118
  5. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media”. 4th Annual Customer Focus Live 2015 Conference. 13-14 May, Hotel Russell London
  6. Dalziel, N. (2014). “Expanding the Boundaries of Service Design Research: Social Media Service Encounters”. Book of Abstracts of 2nd International Colloquium on Design, Branding and Marketing (ICDBM2014). 9-10 December, Nottingham Business School, Nottingham Trent University, pp.22-24
  7. Dalziel, N. (2014). “Customer Complaints and Service Recovery on Social Media: An Investigation into Barclays Bank Facebook Page”. Proceedings of 1st European Conference on Social Media (ECSM2014), 10-11 July, University of Brighton, pp.111-119

Research interests/expertise

I am a research active academic, completed De Montfort University Vice-Chancellor’s Future Research Leaders programme in September 2020. I have extensive supervision experience at UG and PG levels involving UK, EU and international students. I supervised over 100 MBA, MSc and MA dissertation students to successful completions. I currently supervise DBA students.

I am research active with a fast-developing research programme including various international publications and research funding applications. Building on my professional background and PhD research, my research interest has been on financial services and marketing with particular focus on relationship marketing, service quality, customer satisfaction and marketing communications.

I have extensive supervision experience at UG and PG levels involving UK, EU and International students. I supervised over 100 MBA, MSc and MA dissertation students to successful completions.

Areas of teaching

Marketing, Business and Research Methods



Courses taught

  • International Tourism Marketing
  • Applied Business Research
  • Work-Based Project
  • Global Business Directions
  • Mastering Metrics
  • Digital Marketing
  • Customer Management
  • Strategic Marketing Communications
  • Strategic Customer Engagement
  • Marketing Innovation
  • Marketing Research
  • Qualitative Research Methods
  • Principles & Practices of Marketing
  • Introduction to SPSS

Honours and awards

  • Distinction for Post-Graduate Certificate in Higher & Professional Education by Staffordshire University
  • Nominated for “Lecturer I Would Get Out of Bed For” award, Staffordshire Business School (May 2017)
  • Student of the Year award in 1993 by the Ministry of Education in Turkey following a nationwide exam throughout Turkey, which resulted in being sponsored for a fully funded MPhil programme at the University of Exeter, UK.

Membership of professional associations and societies

  • Senior Fellow of Higher Education Academy (SFHEA), UK
  • Certified Management Business Educator (CMBE)
  • Member, Chartered Institute of Marketing (MCIM), UK
  • Member, London Institute of Banking and Finance (MLIBF), UK
  • Member, British Academy of Management (BAM), UK 
  • Member, Academy of Marketing Science (AMS), USA
  • Member, Academy of Marketing (AM), UK
  • Committee Member, European Conference on Social Media (ECSM)


Currently I am involved in social media marketing research investigating the benefits and challenges of customer services provision via social media using netnography.

Recent research outputs


Externally funded research grants information

"From Financial Education to EntrepreneurialIntention: FUTURE Project" in response to BBVA 2020 EduFin Research Grants call, awarded 10,000 Euro (Started in December 2020)

Internally funded research project information

Addressing Gender Gap in Turkey through Financial Literacy and Entrepreneurship, in response to DMU QR GCRF funding application 2019/20 (Started in January 2020)

ORCID number