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Dr Nurdilek Dalziel

Job: Senior Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0) 116 250 6371




Personal profile

In my current role at De Montfort University, I deliver several undergraduate and postgraduate modules, primarily in the area of e-marketing, customer relationships, customer engagement, branding.

My first degree was in Economics awarded by Istanbul University followed by an MPhil from the University of Exeter. I spent several years working for financial institutions in Istanbul and Ankara at various levels. In my last banking role, I was in charge of a Marketing and Product Development unit. In 2002, I left banking to pursue further academic studies, which comprised an MSc in Management and Business Research Methods and the award of a PhD by the Open University.

Before joining De Montfort University, I worked for Staffordshire University, the London Institute of Banking and Finance and University of Leicester.

Research interests/expertise

I am research active with a fast-developing research programme including various international publications and research funding applications. Building on my professional background and PhD research, my research interest has been on financial services and marketing with particular focus on relationship marketing, service quality, customer satisfaction and marketing communications.

I have extensive supervision experience at UG and PG levels involving UK, EU and International students. I supervised over 100 MBA, MSc and MA dissertation students to successful completions.

Areas of teaching

Strategic Customer Engagement

Customer Management

The Brand Portfolio



BSc, MPhil, MSc, PhD, PGCHPE

Courses taught

I have taught, led and managed a range of courses within Marketing and Management topics at different levels including UG and PG levels involving face-to-face, distance learning and blended-learning programmes.

Honours and awards

Distinction for Post-Graduate Certificate in Higher & Professional Education by Staffordshire University

Nominated for “Lecturer I Would Get Out of Bed For” award, Staffordshire Business School (May 2017)

Student of the Year award in 1993 by the Ministry of Education in Turkey following a nationwide exam throughout Turkey, which resulted in being sponsored for a fully funded MPhil programme at the University of Exeter, UK.

Membership of professional associations and societies

Fellow of Higher Education Academy (FHEA), UK

Member, Chartered Institute of Marketing (MCIM), UK

Member, British Academy of Management (BAM), UK

Member, Academy of Marketing (AM), UK

Committee Member, European Conference on Social Media (ECSM)


Currently I am involved in social media marketing research investigating the benefits and challenges of customer services provision via social media using netnography.

ORCID number


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