Miss Nichola Phillips

Job: Senior Lecturer

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0) 116 207 8072

E: nphillips@dmu.ac.uk

W: http://www.dmu.ac.uk/bal


Personal profile

Nichola Phillips is a Senior Lecturer in the Department of Strategic Management and Marketing at De Montfort University. Her teaching responsibilities include The Digital and Social Media Context of Business, Public Relations Management (Brand PR) and New Media Perspectives. Nichola read Experimental Psychology at the University of Oxford before pursuing a career in Public Relations management, latterly as Divisional Director at the RED Consultancy, London. Nichola’s interest in digital marketing and social media stems from her work, both agency and client-side for Microsoft’s MSN network of internet sites and services. Current research interests include digital and transitional identities and the form and function of online consumption narratives.

Key research outputs

Conference Papers

Has Mumsnet changed me? SNS Influence on Self Construction and Development Academy of Marketing Conference 2012

Peer-reviewed Journal Publications

Has Mumsnet Changed Me? SNS Influence on Identity Adaptation and Consumption 
Journal of Marketing Management August 2014 

Research interests/expertise

Current research interests include digital and transitional identities (recent projects have focussed on motherhood) and the form and function of online consumption narratives.  

Areas of teaching

Digital and Social Media Context of Business, Content Marketing, Social Media Marketing, Public Relations Management


MA (Oxon) Experimental Psychology, Oxford University 1999

BA (Hons) Experimental Psychology (First Class), Oxford University 1996

PGCert HE (Distinction) De Montfort University 2012

Courses taught

Nichola is module leader for:

  • MARK1700 The Digital and Social Media Context of Business
  • MARK3026 Creative Customer Content
  • MARK5075 New Media Perspectives
  • MARK5077 Brand PR

Honours and awards

Nichola was awarded the Vice Chancellor's Distinguished Teaching Award in 2009

Memberships of External Bodies

Eligible for full membership of Chartered Institute of Public Relations (CIPR) lapsed

Previous Teaching Experience

De Montfort University, August 2009 to date

Senior Lecturer in Marketing, Dept of Marketing, Faculty of Business & Law. UG and PG module leadership.  New module development.

De Montfort University, September 2008 – April 2009

Lecturer in Public Relations, Dept of Media, Film & Journalism, Faculty of Humanities UG and PG module leadership

Previous Professional Experience

Microsoft, September 2004 – April 2005
PR Manager, MSN Europe, Middle East and Africa                

The RED Consultancy, September 1998 – June 2004
Divisional Director
Clients: MSN, DHL, Ladbrokes, Britvic, Woodland Trust, Johnson & Johnson (Piz Buin, RoC, Johnson's Baby), Kelloggs, Advantica


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