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Mrs Nas Harrison

Job: Associate Professor in Transnational Education

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 207 8982

E: ngaal@dmu.ac.uk

W: http://dmu.ac.uk/bal

 

Personal profile

Following a successful  career in Retail Management in London, Nas Harrison joined the Business & Law Faculty in 2009 as an associate lecturer in marketing. Over the years she has been teaching and leading marketing programmes, especially in areas of Customer Relationship Management and Retail Marketing. In her current role as an Associate Professor in Transnational Education with the Faculty, she plays a vital role in the delivery and continued development of the Faculty and the institutional TNE growth strategy. Nas is responsible for the innovative development and management of teaching and learning activities that cater to students from diverse and international backgrounds. Nas is accountable for overseeing DMU courses' academic quality taught at TNE partners and ensuring that they align with Faculty and University strategic plans. She has extensive knowledge of TNE at an operational, academic and strategic level, as she has led and delivered large scale TNE projects for the Faculty.

Publications and outputs

[Add Publications and Outputs content here]

Research interests/expertise

  • Retail Marketing
  • Online and offline consumer behaviour
  • Social media
  • Customer loyalty schemes

Areas of teaching

  • Principles of Marketing
  • Customer Management
  • Digital & Social Media Context in Business
  • Retail Marketing
  • Buyer Behaviour
  • Supervision of undergraduate/Postgraduate Marketing Projects

Qualifications

BA Marketing Management, CIMA, & PGCert HE 

Courses taught

BA (Hons) Marketing

BA (Hons) Business and Marketing

BA (Hons) International Marketing and Business

BA (Hons) Advertising and Marketing Communication