Dr Mark Ojeme

Mark Ojeme is a Senior Lecturer at DMU. He has interest, in-depth knowledge, and teaching experience in the subject areas of International Marketing and Customer Management.  He started his teaching journey at Northumbia University in 2013 before moving to De Montfort University in January 2017. He attained his PhD in Marketing at Northumbria University in 2015. His thesis investigated a Business to Business (B2B) relationship in the context of Small and Medium Enterprises (SMEs) and Bank Relationship Building. He is the current Programme Leader for BA International Marketing and Business.

Mark's research interests are on international marketing, digital marketing of SMEs and relationship marketing covering cross-cultural marketing, customers complaint, value, engagement, trust and repairing of broken trust, loyalty, and relationship with machines/artificial intelligence. His specific expertise is on value enhancement of SMEs especially through relationship with banks.  Mark is open to discussion to potential businesses and PhD candidates interested in customer relationship management, cross-cultural marketing research, and digital marketing within any sector and context.

• Principles of Marketing
• International Marketing
• Customer Relationship Management
• Research Methods  

PhD in Marketing

MSc in Management

BSc in Economics

Diploma in Banking and Finance

PGCLTHE

Academy of Marketing B2B SIG

• Member, the Institute for Consumers, Markets and Society
• Member, DMU Centre for Enterprise and Innovation
• Associate Member, Chartered Management Institute (CMI) Membership No: 4253544.
• Member, Academy of Marketing SIG (administrator).
• Member, Academy of Marketing on Education.
• Graduate member, Nigerian Institute of Management (NIM) Membership No: 115974.
• Associate Member, Institute of Chartered Economics of Nigeria (ICEN). Membership No: 2181.
• Member, Academy of Marketing (AM).
• Member, International Colloquium of Relationship Marketing (ICRM).

1)  Ojeme M. and Odiase, M. (2018) The Nigerian SMEs and Information Technology Acceptance. Work in Progress Paper, presented at the British Academy of Management (BAM, 2018). 

2) Ojeme, M. (2017) Is the digitalisation of services the mcdonaldisation of Relationship Marketing? A Commentary for further investigation. University of Hull, Academy of Marketing Conference 2017.

3) Ojeme M., Robson A. J., Coates N (2016). “Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship”, Academy of Marketing Conference 2016,

4) Ojeme M., Robson A. J., Coates N. (2015). Defining Trust in a B2B Relationship - The SMEs’ Perspective, accepted in the Academy of Marketing, July 2015, as part of conference contributions. Limerick University, Ireland.

5) Ojeme M., Robson A. J., Coates N (2014), Nigerian SMEs - Commitment and Loyalty to their Retail Banks, accepted in the Academy of Marketing Conference, July 2014, conference proceedings.

6) Ojeme M., Robson A. J., Coates N. (2014), B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. Working paper accepted in the International Colloquium on Relationship Marketing (ICRM) 2014, Newcastle University.

7) Ojeme M. (2014), The perspectives of Small and Medium Enterprise Commitment Relationship with their Banks – a Nigerian study University of Northumbria Conference Proceedings.

8) Ojeme M., Robson A. J., Coates N. (July 2013) “An Investigation into Small and Medium Enterprises (SMEs) commitment to retail banks in Nigeria, accepted in the Academy of Marketing Conference, July 2013, working paper.

9) Ojeme M., Ogba, I.E., Robson A. J., Coates N. (July 2013)  A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria (working paper), Academy of Marketing Conference, July

1) Ojeme, M. and Robson, J. (2020), "Revisiting the mediating effect of normative commitment in B2B bank relationships in Nigeria", International Journal of Bank Marketing; 38(5), p 1159-1175. https://doi.org/10.1108/IJBM-02-2020-0068.  

2) Ojeme, M., Kirkbeşoğlu., E., & Dogan, B. (2019) The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link, 18:4, 324-349, DOI: 10.1080/15332667.2019.1648939. 

3) Ojeme, M., Robson, A., Coates, N. (2018) "Investigating the Nigerian small and medium enterprises (SMEs)-banking long-term relationship building", International Journal of Bank Marketing, 36 (1), pp. 89-110, 4) Ojeme, M. (2017), Assessing the Impact of Relationship Length in the SMEs and Bank Association, International Journal of Marketing Studies; 9 (5), P.17–27.

1) Co-Chair DMU Christian Staff Network (CSN) 2020.

2) 2016 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing. 

3) 2015 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing. 

4) 2014 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing.

5) Appointed to review papers at the Journal of African Business (JAB) 2015. 

6) Appointed to review papers at the Northumbria University Newcastle Business School Doctoral Conference 2013.

7) Nominated for Society Best President in 2014 at the Northumbria Student Union Society Award Night.

8) Nominated for Best Grant Application in 2014 at the Northumbria Student Union Society Award Night

1) Co-creation between SMEs and Banks in Nigeria. 

2) SMEs digital marketing in India and customer engagement

3) Multinational cooperation activities impact in Niger Delta in Nigeria. 

4) SMEs social networking and capital creation in Ghana.

1) Investigating the impact of covid-19 on employee wellbeing in UK HEI.

2) Investigating Trust Repair between SMEs and Banks in Nigeria.

3) The investigation of the impeding factors to SMEs adoption in Nigeria.

4) Business and Bank Relationship: The Role of Complaint Behaviour and Perceived Justice, submitted online and is presently being given full consideration for publication in the Journal of Financial Service Marketing – revise and resubmitted.

1) £1200 (2020) departmental funding for conference attendance at the Academy of Marketing Conference, Regent’s University.   

2) £550 (2019) departmental funding for conference attendance at the Academy of Marketing Conference, Regent’s University.  

3) £6000 (2018) CEI cluster funding to host the 1^st DMU African Entrepreneurial conference.  

4) £2000 (2017): DMU Department Funding for conference attendance at the Bristol University and research data collection in Nigeria.  

5) £900 (2017): DMU Department Funding for conference attendance and paper presentation at the Hull University.  

6) £700 (2014): Northumbria University Department of Marketing Travel and Tourism Management funding for conference attendance and paper presentation at Academy of Marketing Conference at Bournemouth University.  

7) £700 (2013): Northumbria University Department of Marketing Travel and Tourism Management funding for conference attendance and paper presentation at Academy of Marketing Marketing Conference at University of South Wales, Cardiff.  

8) £700 (2012): Northumbria University Department of Marketing Travel and Tourism Management funding for Doctoral conference attendance and paper presentation at Academy of Marketing Conference at University of Southampton.