Mrs Katie Downing-Howitt

Job: Lecturer in Marketing

School/department: School of Leadership, Management and Marketing

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: katie.downing-howitt@dmu.ac.uk

 

Personal profile

Newly appointed Lecturer in Marketing at DeMontfort University. Previously worked in HE, FE and training through the Civil Aviation University of China, Rolls-Royce plc training centre Tianjin, Rolls-Royce E-Learning team, Anicca Digital and Ascento.

Also, worked for Rolls-Royce plc, Interflora, the Woodland Trust, Kybotech, various SMEs and start ups in marketing, communications, PR, projects and digital marketing; achieving high growth results and ROI.

I am a FCIM Member of CIM, which reflects my expertise, experience and leadership skills in the field of marketing. Specialising in digital marketing and multi-channel marketing campaigns, I leverage expertise to drive impactful integrated campaigns for growth, engagement, and awareness. Passionate about mentoring, I supported the next generation through the Help To Grow programme at De Montfort University and sponsored a business champion from DMU also.

I'm committed to continuous learning and always open to new opportunities and new connections to enhance innovation, partnerships and synergistic opportunities.

Research interests/expertise

  • Digital Marketing
  • Content Strategy
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Paid Advertising
  • Analytics and Data Analysis
  • Conversion Rate Optimisation (CRO)
  • Influencer Marketing
  • Online Reputation Management
  • Marketing Automation
  • Digital PR and Outreach
  • Multi channel Marketing
  • Email Marketing
  • E-commerce
  • AI

Areas of teaching

  • Marketing
  • Digital Marketing
  • PR
  • Business Ethics

Qualifications

  • Masters Research Track scholar  - International Relations (University of Nottingham)
  • BA History and Archaeology (University of Nottingham)
  • Diplomas - Social Media Marketing & Digital Marketing
  • NEBS Management & Supervisory Diploma - Year in Industry (Rolls-Royce plc)
  • ESOL (University of Derby)

Courses taught

  • Public Relations
  • Business Ethics and Social Responsibility
  • Digital Marketing bootcamps

Honours and awards

  • FCIM 2023 onwards
  • Industry awards - Anicca Digital
  • Best Financial Contribution to the Business - Anicca Digital
  • Various marketing and employee recognition awards - Woodland Trust
  • Multiple Employee of the Month awards - Interflora UK & Ireland
  • Employee of the Year - Zooki Digital Nottingham
  • Teaching recognition award - Civil Aviation University of China, Tianjin, China
  • Excellent Trainer prize - Rolls-Royce plc Tianjin, China
  • Lifetime Honorary Membership to University of Nottingham for voluntary /elected roles at University and fundraising efforts
  • First prize in the National Year in Industry competition by the Royal Academy of Engineering- Rolls-Royce plc (UK based)

Membership of external committees

IoD 99 - Founders Group - Women in Digital

Membership of professional associations and societies

Fellow - CIM

Projects

KTP - Nottingham Trent University and Kybotech

Conference attendance

  • Panel member - CIM East of England Digital Marketing Conference 2023
  • Leicester Digital Live - Organiser and Marketer 2022 / 2023
  • Woodland Trust Westminster House conference - Organiser 2015
  • Digital Fundraising Forum - Speaker 2010-2016
  • Step into Partnership conference Rolls-Royce plc - Speaker and Organiser
  • Living Safety launch Rolls-Royce plc - Speaker and Organiser

Consultancy work

  • Help To Grow DMU - Anicca Digital
  • Help To Grow Business Champion scheme mentor - Anicca Digital
  • CMO - Kappture
  • KTP - Nottingham Trent University and Kybotech

Externally funded research grants information

  • Head of Marketing for Anicca Digital and Ascento - Digital Marketing bootcamps (DfE)
  • Google Grant - Woodland Trust (Google)