Mr James Crick

Job: Researcher and Tutor

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A




Personal profile

Mr. James Crick started at De Montfort University (DMU) as a part-time researcher and tutor in September, 2015. After spending several years in New Zealand (where various academic and industry experience was attained), James returned to the United Kingdom to undertake his doctoral education at Loughborough University. His thesis is examining the role of market-oriented organisational cultures and focuses on marketing becoming dominant within the firm. His main responsibilities at DMU include teaching on the International Marketing course and a research associate. The research concerns the role of university and non-university business incubators’ services and how they develop performance for their tenant organisations. James brings a range of teaching and research experience to his given roles with key research interests being international marketing and strategic marketing.

Research group affiliations

Department of Strategic Management and Marketing

Research interests/expertise

James’ research interests pertain to the broader area of strategic marketing with a particular focus on competitiveness. Within this area, specific interests include forms of international marketing and market orientation. Such experience has involved using qualitative and quantitative techniques. 

Areas of teaching

MARK2312: International Marketing


Bachelor of Commerce, Victoria University of Wellington;

Master of Business Studies, Massey University

Courses taught

115.104: Principles of Marketing – Massey University; MARK2312: International Marketing – DMU

Conference attendance

  • Crick, D., and Crick, J. (2015).Competition and collaboration in the New Zealand wine sector: Domestic and international entrepreneurship. McGill International Entrepreneurship Conference, Al Ain, United Arab Emirates.
  • Crick, D., and Crick, J. (2015). Lean start international entrepreneurial planning and the first export order. McGill International Entrepreneurship Conference, London, United Kingdom.
  • Crick, J.M.  (2015). The nature of the relationship between marketing capabilities and business performance. Loughborough University Marketing and Retailing Doctoral Symposium. Loughborough, United Kingdom.
  • Crick, J.M. (2015). The nature of the relationship between dynamic managerial capabilities and business performance. School of Business and Economics Doctoral Conference. Loughborough, United Kingdom.
  • Crick, D., Chaudhry, S., and Crick, J. (2014). Perceived difficulties in internationalisation: A study of international and transnational entrepreneurs. McGill International Entrepreneurship Conference, Santiago, Chile.
  • Crick, D., and Crick, J. (2012). Re-orientating entrepreneurial strategies in a competitive environment: The case of the New Zealand wine industry. International Council for Small Business Conference, Wellington, New Zealand.

Recent research outputs

  • Crick, D., and Crick, J. (2016). Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwon-Do organisation. Marketing Intelligence & Planning, (Forthcoming).
  • Crick, D., and Crick, J. (2016). The first export order: A marketing innovation revisited. Journal of Strategic Marketing, (Forthcoming).
  • Crick, D., and Crick, J. (2016). An appreciative inquiry into the first export order. Qualitative Market Research: An International Journal, 19(1): 84-100.
  • Crick, D., and Crick, J. (2015). Learning and decision-making in marketing planning: A study of New Zealand vineyards. Marketing Intelligence & Planning, 33(5): 707-732.
  • Crick, D., and Crick, J. (2014). The internationalization strategies of rapidly internationalizing high-tech SMEs: Planned and unplanned activities. European Business Review, 26(5): 421–448.

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