Farhana Shaikh is a publisher and marketer born in Leicester.
Farhana’s specialism is copywriting and content marketing. She is passionate about developing campaigns using a data-driven, audience-first approach.
Farhana has significant industry experience having worked with both start-up and established brands mainly in healthcare. A confident and dynamic strategic thinker, she has worked across the arts and business sectors to help organisations streamline their processes and tell better stories.
Farhana’s research interests include digital and social media marketing, inclusive marketing, creative entrepreneurship and independent publishing.
Farhana set up Dahlia Books, a small independent press to champion regional and diverse voices. Since 2010, she edited numerous anthologies and published more than 20 books. She is currently the editor of The Asian Writer, an online magazine showcasing South Asian writers.
Farhana won the inaugural Travelex / Penguin Next Great Travel Writer Competition and was long-listed for the 2018 Spread the Word Life Writing Prize. Her most recent book, From Imposter to Impact: arts leadership in the 21st century Farhana explores what cultural leadership looks like and how we can all unlock our leadership potential.
Farhana can be found on Twitter @farhanashaikh.