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Mrs Farhana Shaikh

Job: Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: Via Teams



Personal profile

Farhana Shaikh is a publisher and marketer born in Leicester.
Farhana’s specialism is copywriting and content marketing. She is passionate about developing campaigns using a data-driven, audience-first approach.
Farhana has significant industry experience having worked with both start-up and established brands mainly in healthcare. A confident and dynamic strategic thinker, she has worked across the arts and business sectors to help organisations streamline their processes and tell better stories.
Farhana’s research interests include digital and social media marketing, inclusive marketing, creative entrepreneurship and independent publishing.
Farhana set up Dahlia Books, a small independent press to champion regional and diverse voices. Since 2010, she edited numerous anthologies and published more than 20 books. She is currently the editor of The Asian Writer, an online magazine showcasing South Asian writers.
Farhana won the inaugural Travelex / Penguin Next Great Travel Writer Competition and was long-listed for the 2018 Spread the Word Life Writing Prize. Her most recent book, From Imposter to Impact: arts leadership in the 21st century Farhana explores what cultural leadership looks like and how we can all unlock our leadership potential.
Farhana can be found on Twitter @farhanashaikh.

Publications and outputs

From Imposter to Impact: Arts Leadership in the 21st Century, Dahlia Books, 2019

Research interests/expertise

Digital and social media marketing, inclusive marketing, creative entrepreneurship, independent publishing

Areas of teaching

Marketing essentials
International marketing
Social media and digital marketing


BA Publishing with English

Honours and awards

BA Publishing in English 2(i), 2003
Penguin/ Travelex The Next Great Travel Writer Winner, 2017
Shell Livewire Young Entrepreneur of the Year, Regional Finalist, 2003

Consultancy work

Content and social media marketing

Externally funded research grants information

Middle Way Mentoring Project, Arts Council England (2018-2021), Project lead