Hickman, E., Manthiou, A., Klaus, P. and Kharouf, H., (2023). Are positive customer emotions always good and negative always bad? The role of emotions and the consumption outcomes. AMS WMC Conference 2023 – Kent, UK.
Kharouf, H., Nurul Alam, M., Lund, and Hickman, E., (2023). Impact of Brand Coolness and Virtual Presence Following a Product Failure: An Abstract. AMS Annual Conference 2023, New Orleans, USA.
Hickman, E., Kharouf, H., Biscaia, R. & Garcia-Perez, A. (2019). Digital customer experience: identifying the drivers and outcomes of successful mega events. International Research Symposium on Service Excellence in Management (QUIS16) – Karlstaad, Sweden.
Jackson, O & Hickman, E (2017). Does brand familiarity have any impact on repairing trust between a company and customer in the time of crisis? BCUR conference, Bournemouth, April 2017.
Hickman, E (2015). Holistic hybrid (Omni-channel) approach to retailing and customer experience: A review, conceptual framework and future research directions. International Research Symposium on Service Excellence in Management (QUIS14) – Shanghai, China.
Hickman, E & Blackstock, K (2015). Knowledge Transfer Partnerships: Benefits of Knowledge Exchange and Enterprise Network (KEEN) projects. BES internal conference, Coventry, July 2015.
Hickman, E (2014). The conceptualisation of building and enhancing customer experience using an Omnichannel approach, Academy of Marketing, Bournemouth.