Mrs Ellie Hickman

Job: Senior Lecturer

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8242




Personal profile

Ellie is an experienced Senior Lecturer in Marketing and Advertising with over six years of teaching experience at both undergraduate and postgraduate level. She is a post-graduate level strategic marketing professional with extensive practical experience having worked in industry for over 15 years in marketing related roles and as an active marketing consultant. Ellie is research active and has published recently in both the Journal of Hospitality Marketing & Management and International Journal of Sports Marketing and Sponsorship.

Research group affiliations

The Centre for Enterprise and Innovation (CEI)

Research interests/expertise

Customer experience and loyalty, Omnichannel retailing, Trust, Online experience

Areas of teaching

Strategic E-Marketing, Digital & Social Media Context of Business, Executive Company Projects, Brand Management, Advertising & Communications


MA Advertising & Marketing, PGCHE

Membership of professional associations and societies

Fellow of HEA

Conference attendance

Hickman, E (2015). Holistic hybrid (Omni-channel) approach to retailing and customer experience: A review, conceptual framework and future research directions, QUIS 14.

Hickman, E & Blackstock, K (2015). Knowledge Transfer Partnerships: Benefits of Knowledge Exchange and Enterprise Network (KEEN) projects. BES internal conference, Coventry, July 2015.

Hickman, E (2014). The conceptualisation of building and enhancing customer experience using an Omnichannel approach, Academy of Marketing, Bournemouth.

Consultancy work

Ellie is an active marketing consultant working with SMEs to deliver integrated marketing campaigns for clients.

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